Responsible for managing the overall performance of the Sales Operations and Project Division including profitability, performance, expenditures, staffing and team culture. Leading the divisional operations, the role is also responsible for successfully implementing various, corporately identified, business strategies in alignment with the organization’s short and long term plans, vision and policies and works closely with other members of the Senior Leadership Team to support its execution. Overseeing the day-to-day operations of the divisions, the Senior Division Manager is accountable for motivating a high-performance team that delivers excellence ensuring efficiency, financial stability and compliance with all Riverside policies and procedures.

Responsible for managing the overall performance for the assigned Waterloo regional location including revenue, profitability, performance, expenditures, staffing, and team culture. Leading the regional operations by being accountable for successfully implementing various, corporately identified, business strategies in alignment with the organization's short-and-long-term plans, vision, and policies and works closely with the members of the senior leadership team to support its execution. Motivating a high-performance team that delivers excellence ensuring efficiency, financial stability, and compliance with all Riverside policies and procedures.

• Accountable for the performance of the Eastern division Outside Sales Team.• Ensure that sales targets are met or surpassed, and our standards of customer service upheld.• Actively develop and assign growth territories, directing new business development initiatives to focus on sales of optimized product lines.• Ongoing recruitment of new sales representatives and deliver in-field training based on product knowledge and proven sales principles. • Development of the sales team members within their sector, serving as a peer mentor for both professional and personal achievement.

• Develop and Generate an active prospect list. and support new customers• Build and foster a network of referrals to create new opportunities for revenue growth.• Build and maintain sales funnels for follow up.• Become proficient at our product/service features and benefits, quoting prices, discussing credit terms, and preparing sales order forms and/or reports.• Maintain accurate records, including sales call reports, expense reimbursement forms, A/R support, and other documentation.• Build and maintain ongoing awareness of new products and services, competitor activities, and other research.

Owned responsibility for leading and supporting a highly competent team of sales representatives throughout the province that included multiple retail operations, setting sales targets and providing guidance to ensure attainment of sales budgets and desired profit margins. Key Accomplishments: Oversaw development of team’s action plan and played an integral role in facilitating comprehensive implementation throughout region.Made significant contributions to the professional development of the sales team through strategic and engaging training sessions.Ensured each sales representative progressed towards short and long-term sales goals.

Created an innovative marketing plan that translated sales strategies into critical elements that aligned to timelines, budgets, and careful analysis of potential ROI.Key Accomplishments: Increased brand awareness by participation in key tradeshow that allowed for authentic interactions with customers.Orchestrated development and launch of grassroots marketing campaigns that streamlined selling processes to improve the customer experience. Received formal recognition from Sales Representatives for top performance as recipient of the Top Gun-Sales Force Choice award.Succeeded in securing appropriate cross-functional approvals for resources necessary to support implantation.

- Support the creation and deployment of strategic and tactical portfolio positioning and marketing mix plans within assigned product line.- Maintain accountability for product portfolio performance against targeted objectives.- Maintain effective marketing mix management, including product portfolio positioning against target segments, communication tactics, targeted advertising and promotional plans, key initiative plans and management of pricing within established guidelines.- Organize and participate in key customer visit activities including customer listening sessions, coordination of and making marketing presentations to customer groups and involved in key relationship building efforts.- Develops and refines product launch and new product development and launch initiatives within assigned product line.