Kevin Moses

Kevin Moses Email and Phone Number

Vice President of Marketing at Verano @ Verano
Kevin Moses's Location
Greater Chicago Area, United States, United States
Kevin Moses's Contact Details
About Kevin Moses

Experienced marketer, innovator, and general manager with a strong track record of building brands, developing new products, and leading cross-functional teams to execute with excellence. Passionate about leveraging data-driven insights and thinking outside the box to develop innovative strategies to drive growth.Currently the Vice President of CPG Marketing at Verano, leading brand & product marketing for one of the nation's largest and fastest growing vertically-integrated operators of licensed cannabis cultivation, manufacturing, and retail facilities.Previously, had 9+ years of brand management experience in the food & beverage space across multiple brand & product portfolios at Conagra Brands and Kraft Heinz.Graduated with an MBA with High Distinction from the University of Michigan Ross School of Business and a BA Magna Cum Laude from the University of Notre Dame.

Kevin Moses's Current Company Details
Verano

Verano

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Vice President of Marketing at Verano
Kevin Moses Work Experience Details
  • Verano
    Vice President, Cpg Marketing
    Verano Jan 2024 - Present
    Chicago, Illinois, Us
    Leading consumer packaged goods marketing for one of the nation's largest cannabis multi-state operators. Driving strategy, innovation, and market execution for nationwide brand & product portfolio comprised of 13 brands across 11 states.
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  • Verano
    Director Of Marketing, Wholesale
    Verano Jan 2022 - Jan 2024
    Chicago, Illinois, Us
    Led national product marketing for one of the nation's largest and fastest growing vertically-integrated operators of licensed cannabis cultivation, manufacturing, and retail facilities. Owned product roadmap development, new brand & product launch execution, new market brand expansion, pricing strategy, and brand marketing support across retail & wholesale channels. Led team of 7 direct reports.
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  • Conagra Brands
    Senior Brand Manager
    Conagra Brands Jun 2018 - Dec 2021
    Chicago, Illinois, Us
    Brand Development, Banquet & Hungry-Man (January 2019 - Present)Led innovation, strategy, and marketing for $1B+ retail sales frozen portfolio across 5 categories. Drove growth and expansion of Banquet MEGA platform by launching new MEGA Meats Boneless Strip Meals & Asian-Inspired MEGA Bowls and developing breakthrough MEGA Pizza sub-line to enter new category, resulting in MEGA platform growth of +22% to $188MM sales in Conagra F21. Managed strategy & execution of Hungry-Man transformation, including base renovation and launch of Double Meat Bowls to establish new premium tIer, leading to +16% growth in Conagra F21.Brand Management, Popcorn & Salty Snacks (March 2019 - January 2019)Base business lead with full P&L ownership of the Conagra Brands Popcorn & Salty Snacks portfolio, including: Orville Redenbacher's, Angie's BOOMCHICKAPOP, Act II, Crunch’n Munch, Poppycock, Fiddle Faddle, Jiffy Pop, Andy Capp's Hot Fries, Glutino, Earth Balance and Slim Jim Pork Rinds & Fire Fries. Managed two direct reports and large cross-functional team.Brand Development, Popcorn (June 2018 - March 2019)Led all strategy, equity, and innovation for the ConAgra Brands popcorn portfolio, including: Orville Redenbacher's, Act II, Crunch’n Munch, Poppycock, Jiffy Pop, and recently acquired Angie's BOOMCHICKAPOP. Manage two direct reports and large cross-functional team.
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  • The Kraft Heinz Company
    Associate Marketing Director
    The Kraft Heinz Company Sep 2016 - Jun 2018
    Chicago, Il, Us
    Coffee Category Growth Lead (July 2017-June 2018)Newly created base and equity hybrid role leading all Coffee category growth initiatives. Led award-winning McCafe partnership, including full P&L ownership, category management, equity, innovation, and long-term strategy development. Also led KHC's Keurig Green Mountain Partnership to drive growth of KHC Coffee Pods business and Coffee E-Commerce strategy & execution, a key strategic growth pillar for the business. Managed team of two direct reports and large cross-functional team. Coffee Category Base Lead (September 2016 - July 2017)Led base business for $1.25B coffee portfolio including Maxwell House, Gevalia, Tassimo, and Yuban across Mainstream, Premium, and Pods segments. Managed three direct reports and large cross-functional team.
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  • The Kraft Heinz Company
    Brand Manager
    The Kraft Heinz Company Apr 2016 - Sep 2016
    Chicago, Il, Us
    Beverage Mixes (Kool Aid, Crystal Light, MiO, Country Time, Tang)Led $800MM Beverage Mixes portfolio consisting of five iconic brands: Kool Aid, Crystal Light, MiO, Country Time, and Tang. Managed three direct reports and a large cross-functional team to drive all base business activities with full P&L responsibility.
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  • The Kraft Heinz Company
    Senior Associate Brand Manager
    The Kraft Heinz Company Sep 2014 - Apr 2016
    Chicago, Il, Us
    Jet-Puffed Marshmallows and Kraft Caramels- Managed $180MM Jet-Puffed Marshmallows and Kraft Caramels portfolios, including cross-functional team leadership, merchandising, commercialization, advertising & consumer promotions, and integrated business planning, driving +4% $ sales growth for Jet-Puffed brand in 2015.- Led strategic partnerships for Jet-Puffed, spearheading increased collaboration with four top CPG companies, commercializing and managing joint merchandising solutions, and driving marketing communication efforts, resulting in +13% growth in 2015 for S’mores program, the brand’s top growth initiative, and driving strong expected 2016 growth for all 3 key partnerships.- Developed strategy and gained alignment to revitalize Jet-Puffed’s highly incremental flavored and seasonal portfolios by generating consumer-relevant innovation with minimal complexity and resource requirements, leading commercialization of new snacking and seasonal platforms for launch in 2015/2016.- Uncovered new white-space opportunity for Kraft Caramels brand, leading cross-functional team to commercialize new product line to drive incremental brand growth in 2016.
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  • Kraft Foods Group
    Associate Brand Manager
    Kraft Foods Group Jul 2013 - Sep 2014
    Jet-Puffed Marshmallows and Kraft Caramels (July 2014 - September 2014)New Product Development - Desserts (July 2013 - July 2014)- Created five-year strategic roadmap to guide innovation pipeline for Jell-O brand and pioneered new process for ideation within targeted growth platforms, resulting in several product concepts deemed ready for team to refine for development.- Secured partnership with major national brand to enable breakthrough innovation within new segment of the refrigerated desserts category and led cross-functional team to commercialize new product line within this segment launching in summer 2015.- Uncovered key usage barriers for Cool Whip lapsed and non-users, leading cross functional team in development of new platform to meet consumer needs, laying groundwork for future brand renovation and innovation.- Led commercialization of new potential platform for Jell-O dry packaged desserts business, creating opportunity for Jell-O brand growth within an adjacent category segment.
  • Kraft Foods Group
    Summer Associate Brand Manager
    Kraft Foods Group Jun 2012 - Aug 2012
    New Product Development - Desserts- Created brand extension framework, analyzing best-in-class examples and developing best practices for category expansion, recommending five opportunities for the Jell-O brand which were utilized as dig sites future ideation and new product development.- Assessed current pricing structure of refrigerated desserts category in comparison to other snacking categories to develop optimal pricing and branding strategy for Jell-O pipeline development, uncovering incremental opportunity to target $4B consumer need state with future innovation.- Developed consumer profile of key growth consumer for Jell-O brand, uncovering several key insights and implications to guide brand repositioning and new innovation focus area.
  • Riot Games
    Mba Student Consultant
    Riot Games Mar 2012 - Apr 2012
    Los Angeles, Ca, Us
    Performed Indian market entry analysis for company's lead title, League of Legends.
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  • Independent Telecommunications Plus, Llc
    Co-Founder And Vice President
    Independent Telecommunications Plus, Llc Mar 2008 - Jul 2011
    Co-founded and managed organization that marketed a suite of telecommunications services through a nationwide channel of independent sales agents.Partnered with PowerNet Global Communications to market their business and residential Voice over Internet Protocol products and negotiated vendor agreements to market Dish Network, DirecTV, ADT Security, and HughesNet.Developed and launched ITP Wireless, a nationwide mobile phone service.
  • Ubs Wealth Management
    Registered Client Service Associate
    Ubs Wealth Management Jul 2005 - Mar 2008
    Zurich, Ch
    Associate for a financial advisory team that provided investment advice and management for high net-worth individuals and businesses.Obtained Series 7 and Series 66 licenses.
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  • Globalcom
    Account Executive
    Globalcom Jun 2004 - Jun 2005
    Us
    Marketed a suite of telecommunications services to mid-sized businesses, analyzing clients' current situations and presenting cost-effective solutions for improvement.
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Kevin Moses Skills

Competitive Analysis Telecommunications Marketing Management Marketing Strategy Product Development Market Research Brand Management Sales Leadership

Kevin Moses Education Details

  • University Of Michigan - Stephen M. Ross School Of Business
    University Of Michigan - Stephen M. Ross School Of Business
    Marketing And General Management
  • University Of Notre Dame
    University Of Notre Dame
    Economics & Sociology

Frequently Asked Questions about Kevin Moses

What company does Kevin Moses work for?

Kevin Moses works for Verano

What is Kevin Moses's role at the current company?

Kevin Moses's current role is Vice President of Marketing at Verano.

What is Kevin Moses's email address?

Kevin Moses's email address is ke****@****ods.com

What schools did Kevin Moses attend?

Kevin Moses attended University Of Michigan - Stephen M. Ross School Of Business, University Of Notre Dame.

What skills is Kevin Moses known for?

Kevin Moses has skills like Competitive Analysis, Telecommunications, Marketing, Management, Marketing Strategy, Product Development, Market Research, Brand Management, Sales, Leadership.

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