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Kevin Moses is listed as Vice President of Marketing at Verano at Verano, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at verano.holdings and a matched LinkedIn profile for Kevin Moses.
Kevin Moses previously worked as Vice President, CPG Marketing at Verano and Director of Marketing, Wholesale at Verano. Kevin Moses holds Mba, Marketing And General Management from University Of Michigan - Stephen M. Ross School Of Business.
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Experienced marketer, innovator, and general manager with a strong track record of building brands, developing new products, and leading cross-functional teams to execute with excellence. Passionate about leveraging data-driven insights and thinking outside the box to develop innovative strategies to drive growth.Currently the Vice President of CPG Marketing at Verano, leading brand & product marketing for one of the nation's largest and fastest growing vertically-integrated operators of licensed cannabis cultivation, manufacturing, and retail facilities.Previously, had 9+ years of brand management experience in the food & beverage space across multiple brand & product portfolios at Conagra Brands and Kraft Heinz.Graduated with an MBA with High Distinction from the University of Michigan Ross School of Business and a BA Magna Cum Laude from the University of Notre Dame.
Listed skills include Competitive Analysis, Telecommunications, Marketing, Management, and 6 others.
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A career timeline built from the work history available for this profile.
Chicago, Illinois, Us
Leading consumer packaged goods marketing for one of the nation's largest cannabis multi-state operators. Driving strategy, innovation, and market execution for nationwide brand & product portfolio comprised of 13 brands across 11 states.
Chicago, Illinois, Us
Led national product marketing for one of the nation's largest and fastest growing vertically-integrated operators of licensed cannabis cultivation, manufacturing, and retail facilities. Owned product roadmap development, new brand & product launch execution, new market brand expansion, pricing strategy, and brand marketing support across retail & wholesale channels. Led team of 7 direct reports.
Chicago, Illinois, Us
Brand Development, Banquet & Hungry-Man (January 2019 - Present)Led innovation, strategy, and marketing for $1B+ retail sales frozen portfolio across 5 categories. Drove growth and expansion of Banquet MEGA platform by launching new MEGA Meats Boneless Strip Meals & Asian-Inspired MEGA Bowls and developing breakthrough MEGA Pizza sub-line to enter new category, resulting in MEGA platform growth of +22% to $188MM sales in Conagra F21. Managed strategy & execution of Hungry-Man transformation, including base renovation and launch of Double Meat Bowls to establish new premium tIer, leading to +16% growth in Conagra F21.Brand Management, Popcorn & Salty Snacks (March 2019 - January 2019)Base business lead with full P&L ownership of the Conagra Brands Popcorn & Salty Snacks portfolio, including: Orville Redenbacher's, Angie's BOOMCHICKAPOP, Act II, Crunch’n Munch, Poppycock, Fiddle Faddle, Jiffy Pop, Andy Capp's Hot Fries, Glutino, Earth Balance and Slim Jim Pork Rinds & Fire Fries. Managed two direct reports and large cross-functional team.Brand Development, Popcorn (June 2018 - March 2019)Led all strategy, equity, and innovation for the ConAgra Brands popcorn portfolio, including: Orville Redenbacher's, Act II, Crunch’n Munch, Poppycock, Jiffy Pop, and recently acquired Angie's BOOMCHICKAPOP. Manage two direct reports and large cross-functional team.
Chicago, Il, Us
Coffee Category Growth Lead (July 2017-June 2018)Newly created base and equity hybrid role leading all Coffee category growth initiatives. Led award-winning McCafe partnership, including full P&L ownership, category management, equity, innovation, and long-term strategy development. Also led KHC's Keurig Green Mountain Partnership to drive growth of KHC Coffee Pods business and Coffee E-Commerce strategy & execution, a key strategic growth pillar for the business. Managed team of two direct reports and large cross-functional team. Coffee Category Base Lead (September 2016 - July 2017)Led base business for $1.25B coffee portfolio including Maxwell House, Gevalia, Tassimo, and Yuban across Mainstream, Premium, and Pods segments. Managed three direct reports and large cross-functional team.
Chicago, Il, Us
Beverage Mixes (Kool Aid, Crystal Light, MiO, Country Time, Tang)Led $800MM Beverage Mixes portfolio consisting of five iconic brands: Kool Aid, Crystal Light, MiO, Country Time, and Tang. Managed three direct reports and a large cross-functional team to drive all base business activities with full P&L responsibility.
Chicago, Il, Us
Jet-Puffed Marshmallows and Kraft Caramels- Managed $180MM Jet-Puffed Marshmallows and Kraft Caramels portfolios, including cross-functional team leadership, merchandising, commercialization, advertising & consumer promotions, and integrated business planning, driving +4% $ sales growth for Jet-Puffed brand in 2015.- Led strategic partnerships for Jet-Puffed, spearheading increased collaboration with four top CPG companies, commercializing and managing joint merchandising solutions, and driving marketing communication efforts, resulting in +13% growth in 2015 for S’mores program, the brand’s top growth initiative, and driving strong expected 2016 growth for all 3 key partnerships.- Developed strategy and gained alignment to revitalize Jet-Puffed’s highly incremental flavored and seasonal portfolios by generating consumer-relevant innovation with minimal complexity and resource requirements, leading commercialization of new snacking and seasonal platforms for launch in 2015/2016.- Uncovered new white-space opportunity for Kraft Caramels brand, leading cross-functional team to commercialize new product line to drive incremental brand growth in 2016.
Jet-Puffed Marshmallows and Kraft Caramels (July 2014 - September 2014)New Product Development - Desserts (July 2013 - July 2014)- Created five-year strategic roadmap to guide innovation pipeline for Jell-O brand and pioneered new process for ideation within targeted growth platforms, resulting in several product concepts deemed ready for team to refine for development.- Secured partnership with major national brand to enable breakthrough innovation within new segment of the refrigerated desserts category and led cross-functional team to commercialize new product line within this segment launching in summer 2015.- Uncovered key usage barriers for Cool Whip lapsed and non-users, leading cross functional team in development of new platform to meet consumer needs, laying groundwork for future brand renovation and innovation.- Led commercialization of new potential platform for Jell-O dry packaged desserts business, creating opportunity for Jell-O brand growth within an adjacent category segment.
New Product Development - Desserts- Created brand extension framework, analyzing best-in-class examples and developing best practices for category expansion, recommending five opportunities for the Jell-O brand which were utilized as dig sites future ideation and new product development.- Assessed current pricing structure of refrigerated desserts category in comparison to other snacking categories to develop optimal pricing and branding strategy for Jell-O pipeline development, uncovering incremental opportunity to target $4B consumer need state with future innovation.- Developed consumer profile of key growth consumer for Jell-O brand, uncovering several key insights and implications to guide brand repositioning and new innovation focus area.
Los Angeles, Ca, Us
Performed Indian market entry analysis for company's lead title, League of Legends.
Co-founded and managed organization that marketed a suite of telecommunications services through a nationwide channel of independent sales agents.Partnered with PowerNet Global Communications to market their business and residential Voice over Internet Protocol products and negotiated vendor agreements to market Dish Network, DirecTV, ADT Security, and HughesNet.Developed and launched ITP Wireless, a nationwide mobile phone service.
Zurich, Ch
Associate for a financial advisory team that provided investment advice and management for high net-worth individuals and businesses.Obtained Series 7 and Series 66 licenses.
Us
Marketed a suite of telecommunications services to mid-sized businesses, analyzing clients' current situations and presenting cost-effective solutions for improvement.
Quick answers generated from the profile data available on this page.
Kevin Moses works for Verano.
Kevin Moses is listed as Vice President of Marketing at Verano at Verano.
AeroLeads has found 1 work email signal at @verano.holdings for Kevin Moses at Verano.
Kevin Moses is based in Greater Chicago Area, United States while working with Verano.
Kevin Moses has worked for Verano, Conagra Brands, The Kraft Heinz Company, Kraft Foods Group, and Riot Games.
You can use AeroLeads to view verified contact signals for Kevin Moses at Verano, including work email, phone, and LinkedIn data when available.
Kevin Moses holds Mba, Marketing And General Management from University Of Michigan - Stephen M. Ross School Of Business.
Kevin Moses is listed with skills including Competitive Analysis, Telecommunications, Marketing, Management, Marketing Strategy, Product Development, Market Research, and Brand Management.
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