Kevin Murphy Email & Phone Number

Director of Global Search Partnerships working with Publishers, Brands, Advertisers and Talent to drive revenue. 20 years blending music, entertainment, sports teams and players while developing platforms of all types, search, auction, gaming, always focused on revenue success and brand integrity through evolving monetization strategies.Began managing events for Bay Area personalities, Francis Ford Coppola, George Lucas, Jerry Bruckheimer, Bill Graham Presents, etc.Events led to Concerts-Red Hot Chili Peppers, Kiss, Nine Inch Nails, Journey, Boz Scaggs, Huey Lewis. Bands to Dj's-Daft Punk, Tiesto, Chemical Brothers, Sasha, Digweed, Carl Cox, Paul Oakenfold.DJ's led to Silicon Valley start-ups, Apple, Linked In, Google and Yahoo which evolved from running their events to hosting their search feeds and generating XML search and e-commerce. Developed XML search platform for syndication and SaaS. Entered into sports gaming, skill games, fantasy sports gaming with a focus on sports partnerships with teams and digital marketing to generate customer acquisitions.Recent evolution to working with creators and influencers to drive traffic to brands and advertisers as well as Native to Search and Social Media to Search. Currently focused on search arbitrage and travel feed partnerships.

Horizon Trust Company provides education on the power of Self Directed IRA’s, to empower investors who are interested in diversifying their portfolios and gaining tax-free investment freedom.

VETNOS.COM Second generation game platform highlighted by playsqorr.comOur i-gaming Platform has been patented for its handicaps match-ups of all types. We focus on Sports and Contemporary events as well as consumer facing games and all go-to market strategies from Social to SEM. Implemented Funnel analytics, tracking and reporting dashboard.Shaped and defined overall ad platform narratives and developed all go-to marketing strategies based on advanced traffic generating techniques. Strict reliance on web analytics and attribution to optimally deploy assets. Responsible for 100% Marketing budget and SEM.

• Recruited by Game Sports Network to utilize background in Global Acquisition Marketing.*• Lead overall marketing strategy. Directed, managed, and allocated Business Marketing resources to optimize use of marketing campaign funds. Implemented a scalable demand generation platform.• Developed successful customer acquisition strategies that demonstrated GSN’s ability to improve client brand through entertaining, user-friendly service. * Develop and implement all tracking, attribution and analytics as well as developing all campaign KPI's. to ensure complete visibility into ROI and LTV. • Collaborated with other GSN executives in a matrixed environment to align with product, design, creative and sales, to ensure the optimal customer journey delivering on promised product and service. • Shaped and defined overall ad platform narratives and go-to-market strategies based on advanced traffic generating techniques. •Industry average CAC in Fantasy Gaming was well over $300. I developed a partnership with Twitter and deployed a social media ad campaign to bring our CAC under $30 ECPD.• Explained potential returns on technology investments, including analysis of consumer preferences and increased subscriber numbers, social reach, advertising CPM, and consumer purchases.

• Built e-commerce search engine using advanced geo-targeting and bid management strategies to increase global revenue from search. Founded boutique SaaS agency which quickly expanded due to recognized value of service and tactics. • Generated $10M+ in annual revenue each year during 15-year tenure by developing positive client relationships to understand needs and applying new technologies in innovative ways. Set up both fully managed as well as self serve PPC programmatic buying.• Combined Saas functionality with SMarT platform ad placement logic for high click-through rate with top revenue share to optimize market exposure for clients.• Assembled expansive network of diverse advertisers while building strong working relationships to deliver best ads for websites regardless of niche or objective. We built programmatic self-serve model for search and ad agencies.• Managed ~2,000 xml feeds primarily for B2B clients, providing PPC feeds to other businesses aggregated to different markets and domain companies. Launched International PPC as well as Mobile Paid Search.• Recognized by CNN and Fred Thompson as prominent and innovative agency leading ad space and pioneering future of consumer mobile engagement. • Analyzed trends and forecasts to determine the optimal medium and proper budget allocations. Guided our partners with Paid search best practices to effectively focus on various strategies; SEO, native, mobile, video and social media. • Integrated new search technology with creative marketing strategies to drive web traffic and deliver creative advertising solutions to diverse companies in financial, creative, and retail markets.• Provided powerful tools to create steady income streams and greatly improved profitability in rapidly changing economy by offering most innovative search technology and marketing strategies. • Designed relevant, undisruptive ad listings to increase user satisfaction and client brand recognition.

Cambridge, Ma, Us

• Hired to launch new media division based on innovative problem-solving skills and extensive connections in entertainment industry. Promoted quickly due to strong, effective leadership skills.• Responsible for complete sales cycle, from lead generations to renewals and deal closures. Created demand within New York City region across all business verticals. Fostered existing client relationships and usage while driving new customer acquisitions.• Optimized client online content through innovative strategies that utilized emerging tactics during early stages of internet development. Monetized assets while protecting client from hacking which lost money and reduced confidence in internet possibilities. • Designed business models for studios to show how emerging digital right management and geo-targeting (seen as too expensive at time) could be lucrative. • Spearheaded program to transform cost centers for movie industry companies to revenue centers. Developed ability to generate revenue from foreign hackers previously stealing content. • Developed strategies regarding emerging digital rights management (DRM) to help clients, such as Universal Studios, gain confidence and increase information distribution via internet. • Collaborated with Technology Division to create new online traffic management solutions, gaining knowledge of technology function to understand capabilities and limitations while explaining typical client needs to Technology. • Utilized strong knowledge of internet/telecommunications concepts to develop effective sales strategies. Managed successful team who won first place prize via peer vote. • Exceeded quarterly and annual sales quotas consistently and led company in sales achievements due to combined understanding of technical capabilities and client needs.

San Francisco, California, Us

• Founded critically-acclaimed nightclub named by Newsweek as one of top 100 bars world-wide. Cover of Niteclub and Bar Magazine 2 times. Became top music venue in SOMA San Francisco.• Developed 5 Restaurants and Niteclubs, Oasis became the center of SOMA and was the must see destination in SF Entertainment. Hosted Tech Companies, Movies, Television, Sound Studio's and Concerts.• Collaborated with prominent bands from Red Hot Chili Peppers to DJ's Tiesto and Paul Oakenfold. In the news weekly for bringing entertainment that made "out of the box" the daily standard in entertainment.• Leveraged extensive pool of connections throughout Entertainment industry to Host Parties for the City of San Francisco and every Mayor from George Moscone to Diane Feinstein to Gavin Newsome.As SF became Hollywood North The Oasis hosted every event from Lucas Film to Bruckheimer and Simpson.

Bachelor'S, International Business

Bachelor'S, International Business

International Business, International Business, French

Graduated This High School To Go On To College, Football, Track Scholarships To Several California Colleges