Building strategy discipline and offerings; lead strategic design and development for client base; drive new client growth and retention.

Building a next generation product and promise in sustainability tech. Areas of focus: + Pricing, positioning and packaging + Brand architecture and marketing strategy, value proposition development and messaging + Enhanced sales strategy and outreach process

At NZero, I lead a dynamic and agile team, overseeing all aspects of brand, creative, media, and communications. My mission is to establish NZero as the premier climate intelligence software solution for businesses, governments, and sustainability consultancies committed to achieving net-zero emissions.Key Accomplishments:First 60 Days:+ Reshaped marketing operations, implementing goal-setting frameworks and driving accountability.+ Streamlined processes for increased efficiency, eliminated waste, and reallocated budget spend.+ Led a comprehensive rebrand, including product positioning, messaging overhaul, and the management of an agency to revamp our visual identity system.First Six Months:+ Launched a refreshed website (nzero.com) and social media presence, and developed fresh creative assets and enablement materials.+ Introduced a strategic, high-impact approach to media, events, and executive thought leadership.+ Coordinated a successful brand launch tied to Super Bowl LVIII sustainability narratives alongside our customer, The Las Vegas Raiders/Allegiant Stadium, securing the top media share of voice (SOV) in the sustainability category for February 2024.

Independent brand strategy and marketing consultancy offering fractional services and advising startup founders on how to build teams, optimize messaging, create new offerings and scale brands. Specializing in: *Brand Strategy*Narrative Development*Creative Direction *Short and Long-term Planning *Go-to-Market Planning *Content Production*Thought Leadership*Full-funnel Integrated Campaign Development *Influencer and Creator Marketing *Team Building and Recruitment

Increased performance and profitability of a $200MM annual media spend through innovative brand transformation strategies.Brand Strategy:+ Codified core target profiles and closed gaps in visual/verbal identity to enhance recall.+ Launched new brand positioning and tagline, aligned with a consumer insights-driven, multi-channel messaging strategy that targets every stage of the decision journey.+ Partnered with Market Research to optimize the campaign development process, improving measurement of campaign effectiveness and leveraging insights for continuous improvement.Campaign Leadership:+ Led planning, thought leadership, and execution of the brand’s most visible campaigns, including four Super Bowl spots.+ Drove creative direction in high-impact partnerships with Sesame Workshop, Netflix, and HBO, creating culturally relevant campaigns.Content & Social Strategy:+ Launched “Making It” blog, educational video franchises, how-to guides, events strategy, lead generation, refreshed social media approach, and podcast series.+ Spearheaded the inaugural ambassador program, engaging 30+ global creators/online personalities to scale social media content production and drive international brand engagement.Results:+ Improved internal marketing/creative operations efficiencies, ads tested better by +100 points with recall +49%, and saw 21% lift in brand consideration and landing page traffic.+ Organic social engagements grew by +5,801% YoY; keyword rankings skyrocketed from 700 to 36,000; and monthly active sellers increased by 44%.Leadership:+ Collaborated with senior leadership in Talent, Communications, M&A, and DE&I/CSR to integrate brand strategy across key internal initiatives, ensuring consistent messaging and alignment with company-wide priorities.+ Led and mentored a multidisciplinary team of 17, with an active leadership role in managing a 110+ global marketing team.

Drove $5M in incremental revenue in Year 1 through the creation of a new integrated marketing and strategy practice, with scale-ups maintaining an average annual growth rate of 30%.Strategic Leadership:+ Developed and implemented the vision, mission, and goals for the new practice, fostering efficiency and profitability through enhanced team productivity and effective budget management.+ Expanded services and product offerings through strategic internal hires and acquisitions, resulting in high-margin engagements across a new suite of services, including brand and content strategy, brand storytelling, video production, motion design, editorial writing, and ambassador programming.Business Growth & Client Success:+ Spearheaded the global rollout of new services, providing training across offices to ensure consistent implementation.+ Secured and won new business across diverse industries, including fintech, healthcare, food & beverage, CPG, travel/hospitality, automotive, consumer, and B2B.+ Acted as the creative and strategic marketing thought leader for major brands like Samsung, Seventh Generation, Progressive, Verve Coffee, Dexcom, and Dignity Health.Team Leadership:+ Led a talented team of 15, including brand managers, junior strategists, and creatives, fostering collaboration and driving exceptional results.

Marketing executive that partnered with key cross-functional stakeholders to lead the reimagining of The New York Times brand portfolio, which included the launch of new strategic sub-brands: NYT Live, Games, Cooking and the NYT International Edition. Strategy sparked investments in new arenas like podcasts, scaling video content, and acquisitions that instigated an historic evolution of The New York Times from a newspaper product and business to a multimedia storyteller and leading digital subscription news and entertainment brand.Creative Marketing Leadership:+ Positioned as the key creative marketing executive for The Times's successful digital paywall launch, collaborating closely with newsroom, design, product, sales, and Masthead leadership to achieve an AAGR of 46% from 2011-2014.+ Revitalized go-to-market planning for all product marketing campaigns, centralizing strategy during a period of significant shifts in media consumption behaviors, competitive landscape changes, and the growth of NYT’s digital product offerings.Team Leadership:+ Directed a team of 12 internal professionals, along with freelancers and external production companies, driving collaboration and delivering high-impact marketing solutions.

Led the agency creative strategy and business relationship for two of its largest integrated advertising accounts: Verizon and MetLife. Managed 8-person account team and operationalized large-scale consumer and B2B scopes and campaigns across TV, print, OOH, digital, and direct marketing.