Kevin Northrop Email and Phone Number
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I am a VP of Marketing and Operations at Plant Development Services, Inc., a leading company in the horticulture industry. I have over 12 years of experience in developing and executing corporate, brand, and marketing strategies for a suite of innovative and high-quality plant brands, such as Encore® Azalea, Southern Living® Plant Collection, Sunset® Plants, BetterBoxwood® and Butterfly Candy™. As a Wharton Executive Education Alum in data analytics, I leverage data-driven insights to optimize marketing performance and outcomes. I have successfully led multiple new product launches, producing more than 10 million plants sold in the US, and developed a nationwide merchandising strategy in partnership with a major home improvement retailer, generating a 66% increase in sales.Additionally, I lead a cross-functional team of growers, marketing specialists, web developers, graphic designers, and royalty administrators, ensuring alignment and collaboration across the organization. Finally, I am a partner and creative director at Galleon Cultivation Sciences, Inc., where I oversee the website, branding, and packaging elements for FlowerMedic®, a full spectrum CBD product grown in Alabama. I am passionate about creating innovative solutions for the horticulture industry and delivering value to customers and stakeholders.
Plant Development Services, Inc.
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Vp Of Marketing And OperationsPlant Development Services, Inc. Oct 2018 - PresentLoxley, Alabama, UsCorporate, brand and marketing strategy lead for Plant Development's suite of horticulture brands: Encore® Azalea, Southern Living® Plant Collection, Sunset® Plants, BetterBoxwood® and Butterfly Candy™Currently managing a cross-functional team of growers, marketing specialists, web developers, graphic designers, and royalty administrators to execute Plant Development Services' corporate and brand strategies.Architect of multiple new product launches producing more than 10 million plants being sold in the US.Developed and executed a nationwide merchandising strategy in partnership with a major home improvement retailer creating a new revenue stream, resulting in a 66% increase in revenue.
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Operations DirectorPlant Development Services, Inc. Aug 2014 - Oct 2018Loxley, Alabama, UsDeveloped and led an operational strategy that resulted in a more efficent and profitable business model for Plant Development Services.Created a culture of accountibilty and developed standards of work that provided a platform for successful and repeatable product launches.
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Executive, E-Commerce Team LeadFlowerwood Nursery, Inc. Aug 2014 - PresentLoxley, Alabama, UsDirector of e-commerce division that has seen 300% growth from 2019-2022.Team lead on the development of a new sales and operations planning module that has resulted in over $2 millions in savings. -
PartnerGalleon Cultivation Sciences, Inc Jan 2019 - PresentCreative Director of website, branding, and packaging elements for FlowerMedic®, full spectrum CBD grown in Loxley, Alabama.Team lead on product offering and e-commerce strategy for FlowerMedic®.
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Media Director/Business Development DirectorOptera Creative/Identity Signs Oct 2012 - Aug 2014Loxley, Alabama, UsLead all business development activities including client aquistion and onboarding. Researched, negiotiated and placed all media for clients ranging from wholesale nuseries, pharmaceutical, to regional banks. -
National & Major Accounts ManagerPress-Register/Advance Publications Apr 2010 - Sep 2012Senior level sales executive responsible for maintaining and growing digital, newsprint, magazine, direct mail and preprint insert advertising revenue. My account base accounted for 40% of all advertising revenue generated by the Press-Register. In this role, I collaborated with major grocery store chains, big box retailers, and independent regional retailers to develop multi-media advertising campaigns. During my tenure, I consistently exceeded budgeted goals.
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Tmc & Direct Mail Project ManagerPress-Register May 2006 - Apr 2010UsDeveloped the sales strategy and workflow for the Press-Register/ Advanced Publication's targeted marketing product suite(direct mail, shared mail, and sticky-note advertising). My new pricing strategy and sales approach resulted in a 50% increase in year over year revenue.Lead the sales process from client acquisition to execution in coordination with a team of sales consultants, database administrators, and production personnel. -
Research AnalystMobile Register Aug 1999 - May 2006Designed reader surveys to judge opinions on newspaper content and product/service usage.Interpreted and organized research data for use in presentations to potential advertisers.
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Marketing AnalystAlliance Communications Management May 1998 - Jul 1999Developed technical proposals for mid-size to large telecommunications accounts.Provided field support for team of account managers.Participated in the account planning process, including the areas of pre-sale study, identification of product/services applications, and customer conversion.Performed competitive pricing analysis for local and long distance traffic.
Kevin Northrop Skills
Kevin Northrop Education Details
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The Wharton School Executive EducationData Analytics -
Spring Hill CollegeMarketing
Frequently Asked Questions about Kevin Northrop
What company does Kevin Northrop work for?
Kevin Northrop works for Plant Development Services, Inc.
What is Kevin Northrop's role at the current company?
Kevin Northrop's current role is VP of Marketing & Operations @ Plant Development | Wharton Certified, Strategic Marketer.
What is Kevin Northrop's email address?
Kevin Northrop's email address is k.****@****ter.com
What is Kevin Northrop's direct phone number?
Kevin Northrop's direct phone number is (251) 219*****
What schools did Kevin Northrop attend?
Kevin Northrop attended The Wharton School Executive Education, Spring Hill College.
What skills is Kevin Northrop known for?
Kevin Northrop has skills like Media Strategy, Consultative Selling, Sales Process, Powerpoint, Social Media, Cash Management, Planning, Account Management, Sales, Market Planning, Seo Audits, Data Analysis.
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