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Hands-on marketing executive with a proven track record in corporate marketing, brand development, lead generation programs and strategic planning at startup and mid-sized companies. Experienced and comfortable leading teams and being a "one man marketing band." Specialize in creating competitive differentiation through the use of content marketing and integrated communications programs. Expertise in lead generation, branding, messaging, collateral, PR, trade shows/events, website marketing, e-marketing, media and analyst relations. Successfully develop/reposition corporate identity and brand, and create new market opportunities. Implemented Marketo and closed loop reporting at three companies. Write content for collateral, website and blogs.Specialties: Marketing Turnarounds and Strategy, Demand Generation Programs, Content Marketing, Writing/Blogging, Rebranding/Repositioning, Corporate Marketing/Marcom, PR, Field/Outbound Marketing, Marketing Programs, Analyst Relations, Category DefinitionGiftNow Blog: https://www.giftnow.com/blog/Zest Labs blog: https://www.zestlabs.com/blog/Personal blog: http://marketing-physics.tumblr.com/Applications: Marketo, SFDC, Wordpress, CraftCMS, Workfront, SEOClarity, Google Analytics, Sales Navigator, Khoros
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Managing DirectorGatehouse Associates Jan 2024 - PresentSan Jose, California, UsGatehouse Associates is a full-service marketing consultancy. Based in the heart of Silicon Valley, we provide the complete spectrum of integrated marketing programs and services. Our affiliate network provides deep expertise to help small- and medium-sized tech companies grow brand awareness and build pipeline. In addition to helping craft successful marketing strategies, our capabilities include demand generation programs, content marketing, event management, PR and media relations, web and digital marketing, and brand development. -
Mentor And CoachScore Mentors Silicon Valley Jan 2024 - PresentSan Jose, California, UsProvide mentoring services to small business owners and solopreneurs, with a focus on marketing and business planning. Provide coaching to onboard new mentors. -
Product And Demand Generation MarketingConcentrix Nov 2022 - Jan 2024Newark, California, UsLed the marketing function for Concentrix Catalyst Analytics, VOC and Operational Insights offerings, building effective strategies for digital marketing, demand generation, brand building, content marketing, events and sales enablement. Managed the partner marketing relationship with Celonis, the industry leader in process mining. -
Vice President Corporate Marketing For Giftnow, A Synchrony SolutionLoop Commerce, A Synchrony Solution Dec 2019 - Nov 2022Mountain View, California, UsGiftNow, from Loop Commerce, is transforming the retail experience by enabling retailers and corporate gifters the ability to offer gift givers enhanced choices at check out and gift recipients personalized options. I'm responsible for corporate marketing, demand generation, brand promotion, website and PR for our retailer/merchant and corporate gifting solutions. I created, launched and managed our B2B demand gen programs, greatly increasing the volume of inbound leads and the sales opportunity pipeline. Generated over 50 pieces of media coverage in 2021 as well as 15 new pieces of research and content and over 40 blog posts. Improved SEO of website to increase organic leads. Helped build marketing relationships with customers to support marketing and sales development.Try out our Gift Now experience by visiting www.giftnow.com! -
Vice President Of MarketingZest Labs, Inc. Oct 2017 - Dec 2019San Jose, CaLed all aspects of marketing for Zest Labs, including branding, messaging, demand generation and public relations.Zest Labs provides a growing suite of freshness management solutions that substantially improve quality consistency and drive sustainability for a wide range of clients in the fresh food and prepared meals industries. We deliver innovative solutions to modernize the existing food distribution and delivery system by significantly increasing efficiency through continuous condition monitoring and real-time prescriptive analytics. Our solutions improve business performance, improving margins by seven percent or more while making a positive impact on the environment by dramatically reducing food waste.Transitioned to part-time consultant in October of 2019. -
Vice President Of Global Demand Generation And Field Marketing24/7, Inc Apr 2013 - Oct 2017San Jose, California, Us[24]7 provides SaaS-based customer enablement solutions for F1000 companies. Developed and implemented account-based marketing programs, field marketing campaigns, content marketing strategy and events, webinars, aggregator and nurturing programs for North America, APAC and Europe. Increased marketing contribution to pipe from 0 to 33%. Implemented Marketo marketing automation and nurturing system, managed marketing database development and augmentation, defined and created email nurturing program, developed and wrote content for the company's blog and various types of collateral, created and managed industry and corporate events. Manage multinational team in the UK, Canada and India. -
Senior Director Of MarketingIntelleflex Aug 2010 - Apr 2013San Jose, Ca, UsIntelleflex provided on-demand data visibility solutions for the intelligent supply chain and asset management markets. Lead all corporate marketing efforts including demand generation, content marketing, PR/AR, web, partner and customer marketing, branding and creative. Helped position company as industry thought leader. Manage product launches and expansion into European markets. Corporate spokesperson to analysts and journalists. Wrote corporate blog.Utilize Marketo and SFDC for closed loop reporting system. Consistently exceeded lead quotas. Managed to budget.Intelleflex is now Zest Labs. -
Senior Director Of MarketingEvault 2007 - Aug 2010UsManaged lead generation group. Responsibilities include all demand generation, Adwords, events, programs, online marketing. More than doubled volume of leads, reduced CPL by half, implemented Marketo marketing automation and closed loop reporting system. (Company was named i365 at the time.) -
Director Of MarketingPackethop 2006 - 2007UsResponsible for corporate brand management, marketing communications and lead generation programs. Repositioned company from technology to solution provider creating new market opportunities and up-scaling brand. Launched new products, refined messaging, created new collateral and website, and developed lead generation programs. -
Senior Director Of MarketingPortal Software 2004 - 2006San Francisco, UsDirected corporate communications including PR, media and analyst relations, and marketing programs to support brand building and lead generation for this SaaS-based software company, acquired by Oracle. Helped lead corporate rebranding program. Created and managed strategic marketing program in the US and Europe. Improved brand value and corporate visibility through the use of customer successes that contributed to improved valuation at the merger.
Kevin Payne Skills
Kevin Payne Education Details
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Golden Gate UniversityInternational Marketing -
San José State UniversityBusiness Administration - Minor In Environmental Studies
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De Anza CollegeBusiness Administration
Frequently Asked Questions about Kevin Payne
What company does Kevin Payne work for?
Kevin Payne works for Gatehouse Associates
What is Kevin Payne's role at the current company?
Kevin Payne's current role is Mentor.
What is Kevin Payne's email address?
Kevin Payne's email address is ke****@****hoo.com
What is Kevin Payne's direct phone number?
Kevin Payne's direct phone number is +140891*****
What schools did Kevin Payne attend?
Kevin Payne attended Golden Gate University, San José State University, De Anza College.
What are some of Kevin Payne's interests?
Kevin Payne has interest in Books, Barack Obama, History, James Bond 007 (Creative Franchise), Children, Cooking, Gardening, Education, Environment, Baseball.
What skills is Kevin Payne known for?
Kevin Payne has skills like Lead Generation, Strategy, Demand Generation, Salesforce.com, Start Ups, Marketing, Marketing Strategy, Online Marketing, Integrated Marketing, Management, Marketing Communications, Solution Selling.
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