- Strategic Art Direction: Orchestrated bespoke visual storytelling strategies tailored to individual client narratives across diverse industries. Influenced branding and campaigns through insightful art direction, ensuring alignment with client vision and market trends.- Photography Expertise: Executed a portfolio of dynamic photo projects, capturing the essence of products, people, and locations with a keen eye for detail and aesthetics. Pioneered unique compositions and lighting… Show more - Strategic Art Direction: Orchestrated bespoke visual storytelling strategies tailored to individual client narratives across diverse industries. Influenced branding and campaigns through insightful art direction, ensuring alignment with client vision and market trends.- Photography Expertise: Executed a portfolio of dynamic photo projects, capturing the essence of products, people, and locations with a keen eye for detail and aesthetics. Pioneered unique compositions and lighting techniques to elevate brand imagery and enhance visual narratives.- Client Collaboration: Built and nurtured long-lasting client relationships by actively understanding their vision and objectives. Delivered custom creative solutions that resonated with target audiences, achieving both aesthetic and commercial goals.- Efficient Production Management: Steered end-to-end photo production processes from concept ideation to post-production. Skillfully juggled multiple projects, ensuring on-time delivery without compromising on quality, even under tight deadlines.- Versatile Project Leadership: Demonstrated agility in directing an array of projects, ranging from intimate one-off photoshoots to intricate, large-scale productions. Adapted swiftly to diverse project scopes, ensuring a consistent level of quality and client satisfaction.- Continuous Innovation: Kept abreast of evolving photography and production trends, tools, and techniques. Regularly participated in workshops and training to ensure the delivery of modern, impactful visual content. Show less

- Branding Through Imagery: Championed the development and execution of creative concepts, seamlessly integrating them with clients' marketing and branding objectives. My focus was always on crafting a visual narrative that embodied the essence of a brand.- Diverse Industry Portfolio: Orchestrated the creative direction of photo shoots across a multitude of industries, including consumer/commercial products, retail, and high-tech, ensuring every shoot resonated with its target… Show more - Branding Through Imagery: Championed the development and execution of creative concepts, seamlessly integrating them with clients' marketing and branding objectives. My focus was always on crafting a visual narrative that embodied the essence of a brand.- Diverse Industry Portfolio: Orchestrated the creative direction of photo shoots across a multitude of industries, including consumer/commercial products, retail, and high-tech, ensuring every shoot resonated with its target audience.- Leadership & Mentorship: Beyond overseeing projects, I took an active role in nurturing the next generation of talent. Mentored junior team members, ensuring they were equipped with the necessary skills and confidence to excel in the dynamic world of photography.- Strengthening Relationships: Established and fostered enduring collaborations with clients, vendors, and partners, consistently resulting in repeat business opportunities. My philosophy was rooted in mutual growth and success.- Trend Forecasting: Vigilantly monitored industry trends and advancements in photography, ensuring our projects were not only relevant but also ahead of the curve, setting new benchmarks in visual storytelling. Show less

- Collaborated on teams that executed the strategy for art direction and production for a wide variety of company photo shoots within the Global Corporate Marketing & Branding Organization. - Produced proprietary photographic images and video for use within the marketing, corporate communications and sales organizations. The imagery highlighted Cisco's technology, technology in general and the implications of technology, in how it improves the way people live, work, play and learn. -… Show more - Collaborated on teams that executed the strategy for art direction and production for a wide variety of company photo shoots within the Global Corporate Marketing & Branding Organization. - Produced proprietary photographic images and video for use within the marketing, corporate communications and sales organizations. The imagery highlighted Cisco's technology, technology in general and the implications of technology, in how it improves the way people live, work, play and learn. - Developed in-house photography & video library with over 30,000 unique images and videos that directly related to the current identity system.- Ensured efficient photo process by establishing timelines and monitoring projects from concept to production. As an essential team member for internal marketing campaigns, provided creative direction and recommendations into campaign planning. - Created a wide-range of regional imagery that was used for marketing and communications activities, allowing Cisco to reach customers and employees with more relevance in the local markets. - Conducted major international photo shoots throughout all of Cisco’s regional locations, including the U.S., Europe, Asia, South America, Canada, and Australia. Show less

- Provided photography management and art direction for internal and external facing marketing initiatives. - Collaborated with various marketing groups throughout the company to create a consistent look & feel of Cisco branded photography & video assets.- Photographed Cisco branded merchandise, employees, events and trade shows, executive portraits, regional photography of landscapes and environmental elements that were complimentary to larger stock shoots. - Reviewed portfolios… Show more - Provided photography management and art direction for internal and external facing marketing initiatives. - Collaborated with various marketing groups throughout the company to create a consistent look & feel of Cisco branded photography & video assets.- Photographed Cisco branded merchandise, employees, events and trade shows, executive portraits, regional photography of landscapes and environmental elements that were complimentary to larger stock shoots. - Reviewed portfolios and conducted interviews, sourcing talent to fit company image and goals. Lead post-production editing, digital retouching, and delivery of final images. Maintained budgets utilizing cost/benefit analyses and negotiated costs. Show less

- Managed all aspects of Cisco’s Product Photography Program: Assessed client needs, developed shot lists, art directed shoots, made necessary call-outs for post-production processing and retouching, uploaded images with keywords to Cisco’s internal photo database. - Developed turnkey solution for product photography process, with updated style that was easily reproduced across company theaters.- Negotiated photography pricing structure, reducing overall costs by 30-40 % from industry… Show more - Managed all aspects of Cisco’s Product Photography Program: Assessed client needs, developed shot lists, art directed shoots, made necessary call-outs for post-production processing and retouching, uploaded images with keywords to Cisco’s internal photo database. - Developed turnkey solution for product photography process, with updated style that was easily reproduced across company theaters.- Negotiated photography pricing structure, reducing overall costs by 30-40 % from industry standards. Show less