Kevin Probyn-Smith Email & Phone Number

Guelph, Ontario, Canada

Kynetec is a market research company specializing in Animal Health and Agriculture. We perform research in more than 80 countries, and I have conducted research in nearly all of them.As a Senior Marketing Scientist, it is my job to answer business questions using a lot of math, econometrics and statistical techniques. Marketing Science is a specialized data science focused on creative problem-solving and customizing research. Every question we answer is unique and has a tailored solution to fit its specific shape. Our tools focus on optimizing research design and regularly include MaxDiff Analysis, Conjoint (Aggregate Logistic and Hierarchical Bayes), Linear Decomposition, Shapley Values, Clustering Algorithms, Regression, and many more. The above is a particularly long way of saying I do statistics in R.

Canada (Guelph,On / Remote)

I primarily conducted pricing research (choice-based models) as a Senior Data Analyst. Additionally, I regularly performed Regression, Cluster analysis, Linear Decomposition, Shapley Values (and other key driver analysis), and Machine Learning (among many others). The responsibility of this position was answering complicated business questions in creative and innovative ways by designing research and analyzing data.

Guelph, Ontario, Canada

As a Senior Research Analyst, I focused on the creation of Tableau Dashboards and Custom Research Reports.During this time, I performed Marketing and Data Sciences responsibilities, including Key Driver Analysis, Regression, Clustering and Pricing. The change from this role was mediated by the need for more full-time Marketing Scientists to handle growing analytical offerings at Kynetec, enabled by my economics background.

Guelph, Ontario, Canada

After finishing my Master's degree, I moved to work at Kynetec full time.As a Research Analyst, I was involved in data analysis and report writing. This role consisted of crosstabulations, PowerPoint and MS Word reports, AB testing, correlation analysis, regression and clustering. I still use all these skills, but now at a more advanced level.

Guelph, Ontario, Canada

I worked at Kynetec Part-time while I finished my Master's Degree at the University of Guelph (In addition to teaching classes and writing my graduate thesis). I wrote reports and cleaned data files for Kynetec. Time management and efficient work have always been strengths of mine.

Guelph, Ontario

Over my master's program, I was a teaching assistant for two courses. These courses we're Operations Management (FARE*3310 a third-year course with Dr. Getu Hailu) and Economics of the Agri-Food System (FARE*1400 a full-credit first-year course with Dr. Predrag Rajsic).Operations Management:• Manage five teaching assistants and liaise between the professor, teaching assistants and students• Teach and mark students assignments for approximately 300-475 students in a semester• Employment for three semesters for a total of around 1200 studentsEconomics of the Agrifood System• Teach seminars on applied economics for practical application• Students enrolled in my lessons consistently outperformed their peers, scoring on average one letter grade higher• Design lecture materials, coach and engage students on how to succeed

Ontario, Canada

• Consistently beat sales targets• Lead sales for the introduction of Miryal, a pro-biotic for plants and trees• Initiated better customer service by providing advanced knowledge and advice regarding native and garden plants to customers• Ontario Tree and Plant Identification

Master Of Science - Msc, Food, Agriculture And Resource Economics

Activities and Societies: • Winner of the 2017 Ontario Agriculture College Waugh-Deaton Outstanding Policy Analysis trophy for work.

Bachelor Of Arts - Bah, Food, Agriculture And Resource Economics

I completed my bachelor of arts honors program in food, agricultural, and resource economics with a selected specialization in Resource.

Ossd

Activities and Societies: President of the Computer Club