Kevin Reiser Email & Phone Number

Ormond Beach, Fl, Us

Ormond Beach, Fl

➤ Managed daily operations of a direct marketing business which specialized in automotive dealership direct marketing industry, including developing, executing, and reporting on all marketing campaigns from sale to completion.➤ Established and implemented the direct marketing vision and strategy aligned with the organization's objectives, while defining, automating, and streamlining marketing operations processes, transitioning them to real marketing assets.➤ Developed and continuously improved tools necessary for the planning and execution of successful, broad, and highly targeted campaigns, as well as adjusted future financial strategies based on past financial performance.➤ Created, implemented, tested, and evaluated specific segmentation strategies to ensure effective engagement and retention, while forecasting direct marketing performance hitting defined response targets for marketing programs.➤ Supervised creative design, variable data programming, mail sorting, and campaign launches.➤ Effectively improved product offerings for current/prospective customers by optimizing the CRM database to more effectively target customers, resulting in increasing the Return on Investment realized by clients.➤ Leveraged post-campaign analysis to identify effectiveness and make recommendations for improved messaging, formatting, and timing, while implementing innovative processes, driving down expenses and speed to market.

Daytona Beach, Florida Area

(Acquisition History: Florida Medical Hearing Centers – Widex/AMG – WS Audiology – TMS – TCPH)➤ Created the BDC, designing process and developing the department and helping it to grow from inception through eventually staffing 15 reps. Growing the BDC sales from $0 in May 2014 to $1.6MM in the first 6 months of 2019.➤ Bringing in sales of $207K in the first year and $500K in the second year, and then hiring 2 employees in 2016 and generating $1MM, as well as hiring another employee in 2017, growing revenue further to $1.3MM, 2018 added 2 employees and reached $1.4MM, 2019 added 10 employees and reached $1.6MM in first 6 months before merger complete.➤ Contributing to leadership decisions, including aiding the Director in analyzing sales data and recommending short-/long-term sales and marketing strategies, while developing and managing the sales forecasts, pipelines, and funnels.➤ Maintaining knowledge of markets, opportunities, competition, and sales obstacles, communicating with cross-functional teams to facilitate mutual understanding of customer needs.➤ Promptly responding to digital and website leads, utilizing the CRM to extract data on every prospect, following-up and selling, as well as tracking commissions, and verifying from Reps to HR.➤ Recruiting, interviewing, hiring and training all BDC staff. Maintaining employee files, conducting ongoing product training, performance reviews, and implementing team improvement strategies.➤ Handling any patient complaints and served as liaison to the Better Business Bureau, while participating in continuous improvement process to eliminate potential problems and streamline operations.➤ Maintaining position through a buyout by Widex, a merger of Widex and Sivantos, and subsequent offshoots, growing with the company and expanding the BDC.

Jacksonville, Fl

➤ Successfully developed, grew, and improved the sales funnel, driving sales of marketing solutions with principal decision-makers of automobile dealerships in the western United States, utilizing cold calls, emails, and webinars.➤ Set the "rookie" record for sales within the first 90 days of employment, and maintained Top Salesperson in the Telephony Division during tenure, as well as the #1 Producer achievement for 6 out of the last 8 months.➤ Clearly defined and documented marketing objectives and business goals, performing analysis on target audiences and identifying key competitors, while also conducting market research, surveys, and focus groups.➤ Leveraged the CRM system to develop a sales strategy that ensured high activity and effective closing ratios, as well as built market position by locating, developing, defining, negotiating, and closing business relationships.➤ Efficiently provided weekly sales reports to management listing sales activities, prospect development, and financial contribution from sold clients.

Wellness Salesperson – DME Holdings-Direct Mail Express, Daytona Beach, FL – 2007 to 2008Real Estate Agent – Fairfax Realty, Inc./Corus Home Realty, Inc., Germantown, MD – 2005 to 2007Commercial Account Manager – DME Holdings-Direct Mail Express, Daytona Beach, FL – 2003 to 2005Marketing & Sales Manager (1-Year Contract Position) – Florida Glass of Tampa Bay, Tampa, FL – 2001 to 2002Account Manager – Vann Data Technology, Daytona Beach, FL – 2000 to 2001Assistant to the VP of Marketing & Sales – Lady Fairway, Tampa, FL – 1998 to 2000Account Executive – Lady Fairway, Tampa, FL – 1997 to 1998Direct Marketing Representative – Pioneer Technologies Group, Gaithersburg, MD – 1995 to 1996