➤ Managed daily operations of a direct marketing business which specialized in automotive dealership direct marketing industry, including developing, executing, and reporting on all marketing campaigns from sale to completion.➤ Established and implemented the direct marketing vision and strategy aligned with the organization's objectives, while defining, automating, and streamlining marketing operations processes, transitioning them to real marketing assets.➤ Developed and continuously improved tools necessary for the planning and execution of successful, broad, and highly targeted campaigns, as well as adjusted future financial strategies based on past financial performance.➤ Created, implemented, tested, and evaluated specific segmentation strategies to ensure effective engagement and retention, while forecasting direct marketing performance hitting defined response targets for marketing programs.➤ Supervised creative design, variable data programming, mail sorting, and campaign launches.➤ Effectively improved product offerings for current/prospective customers by optimizing the CRM database to more effectively target customers, resulting in increasing the Return on Investment realized by clients.➤ Leveraged post-campaign analysis to identify effectiveness and make recommendations for improved messaging, formatting, and timing, while implementing innovative processes, driving down expenses and speed to market.

(Acquisition History: Florida Medical Hearing Centers – Widex/AMG – WS Audiology – TMS – TCPH)➤ Created the BDC, designing process and developing the department and helping it to grow from inception through eventually staffing 15 reps. Growing the BDC sales from $0 in May 2014 to $1.6MM in the first 6 months of 2019.➤ Bringing in sales of $207K in the first year and $500K in the second year, and then hiring 2 employees in 2016 and generating $1MM, as well as hiring another employee in 2017, growing revenue further to $1.3MM, 2018 added 2 employees and reached $1.4MM, 2019 added 10 employees and reached $1.6MM in first 6 months before merger complete.➤ Contributing to leadership decisions, including aiding the Director in analyzing sales data and recommending short-/long-term sales and marketing strategies, while developing and managing the sales forecasts, pipelines, and funnels.➤ Maintaining knowledge of markets, opportunities, competition, and sales obstacles, communicating with cross-functional teams to facilitate mutual understanding of customer needs.➤ Promptly responding to digital and website leads, utilizing the CRM to extract data on every prospect, following-up and selling, as well as tracking commissions, and verifying from Reps to HR.➤ Recruiting, interviewing, hiring and training all BDC staff. Maintaining employee files, conducting ongoing product training, performance reviews, and implementing team improvement strategies.➤ Handling any patient complaints and served as liaison to the Better Business Bureau, while participating in continuous improvement process to eliminate potential problems and streamline operations.➤ Maintaining position through a buyout by Widex, a merger of Widex and Sivantos, and subsequent offshoots, growing with the company and expanding the BDC.

➤ Successfully developed, grew, and improved the sales funnel, driving sales of marketing solutions with principal decision-makers of automobile dealerships in the western United States, utilizing cold calls, emails, and webinars.➤ Set the "rookie" record for sales within the first 90 days of employment, and maintained Top Salesperson in the Telephony Division during tenure, as well as the #1 Producer achievement for 6 out of the last 8 months.➤ Clearly defined and documented marketing objectives and business goals, performing analysis on target audiences and identifying key competitors, while also conducting market research, surveys, and focus groups.➤ Leveraged the CRM system to develop a sales strategy that ensured high activity and effective closing ratios, as well as built market position by locating, developing, defining, negotiating, and closing business relationships.➤ Efficiently provided weekly sales reports to management listing sales activities, prospect development, and financial contribution from sold clients.

Wellness Salesperson – DME Holdings-Direct Mail Express, Daytona Beach, FL – 2007 to 2008Real Estate Agent – Fairfax Realty, Inc./Corus Home Realty, Inc., Germantown, MD – 2005 to 2007Commercial Account Manager – DME Holdings-Direct Mail Express, Daytona Beach, FL – 2003 to 2005Marketing & Sales Manager (1-Year Contract Position) – Florida Glass of Tampa Bay, Tampa, FL – 2001 to 2002Account Manager – Vann Data Technology, Daytona Beach, FL – 2000 to 2001Assistant to the VP of Marketing & Sales – Lady Fairway, Tampa, FL – 1998 to 2000Account Executive – Lady Fairway, Tampa, FL – 1997 to 1998Direct Marketing Representative – Pioneer Technologies Group, Gaithersburg, MD – 1995 to 1996