Responsible for leading a high-performing team of c. 35 data scientists, product analysts, ML/data engineers and experimentation specialists supporting the consumer-facing digital products of Just Eat Takeaway.com.We build data products to power search rankings, menu enrichment, and personalisation features. We deliver detailed analyses to understand consumer behaviour and improve the usability and engagement of our products. We foster a culture of research, experimentation and innovation with robust data at the core.

I led a team of analysts & researchers to deliver actionable insights, models, forecasts & recommendations to operational stakeholders & the executive leadership team. Working across all platforms (OTT streaming, pay TV, digital publishing), I reported directly to the President & partner with the leaders of all departments as a member of our Sports Leadership Team.We worked with many & varied data sources, including raw eventstream data, digital user data (Adobe), streaming quality data (Mux), TV panel data (BARB), proprietary research, syndicated research, social media activity, partner marketing data (Facebook, Google), and free-text reviews. I partnered closely with the central data team to build & maintain data pipelines, reporting tables, and end-user dashboards. My responsibilities & impact included-Subscriber analytics – support marketing teams to help grow subscribers over 50% in 2 years, and drive retention through increased video usage in both sports & entertainment portfolios -Digital measurement – Implement user tracking to grow total user base from 25m to 37m MAU across web, app and CTV platforms. Manage AB testing to optimise funnel conversion & specific modules/features -Content valuation – support editorial & merchandising teams to understand performance of specific content & navigation/signposting tools. Support rights acquisition team in valuation & bidding strategies Brand Tracking – Led research to re-brand BT Sport into TNT Sports, including concept testing potential names, focus groups with super-fans & casual viewers, and ongoing tracking of awareness & sentiment -Ad hoc research – manage in-house projects including NPS, editorial quality, on-air talent & UX/UI challenges. Manage agency projects including conjoint on EPL packages; price elasticity on bundled sport/entertainment offerings, and MMM -Team leadership – Coaching & development for teams in London & Paris.

Lead teams of c. 10 analysts and data scientists responsible for measurement and optimisation of all on- and off-line marketing investments. Key responsibilities include- Developing and deploying custom multi-touch attribution model for all digital marketing activity. - Working with executive stakeholders across Finance, Marketing, CRM, and Brand to manage transition to new attribution model- Delivering offline mass-media performance measurement through multiple approaches, including geo-match techniques, connected TV pixel matching, and econometric / marketing mix models- Understanding impact of consumer cross-device behaviour on performance of all marketing channels- Working with senior stakeholders to improve ongoing process for spend allocation across all channels, including quantifying differences between ‘tracked’ and ‘true’ performance over investment horizon- Building analytics tools and infrastructure to enable rapid iteration and delivery of analytics and insights projects- Supporting consumer insights research agenda, including survey design and analysis

Head of European digital strategy, analytics & innovation. Key responsibilities include• Developing corporate strategy for e-commerce sales, digital shopper marketing, and B2B sales • Measuring and improving online sales performance through retail e-commerce sites• Analyzing and optimizing online and mobile shopper marketing campaigns• Identifying and driving e-enabled business model innovations

Lead global primary research program (focused on cross-platform digital consumer behavior) through full cycle of design, vendor negotiation, execution, analysis, and client communication. Key areas of responsibilities include • Driving research agenda, to meet client service, Firm knowledge, and public outreach objectives• Counseling clients and consultants on insights and implications• Analyzing large data sets (including survey, clickstream, financial, & 3rd party research) to identify data-driven insights• Leading end-to-end project delivery, from RFP to final end products• Managing teams (including offshore analysts) to run analyses and refine end products• Publishing both internally and externally. Selected examples include OTT video user segmentation (http://goo.gl/29Ngs), in-store mobile device usage (http://goo.gl/N4USi), and key themes in changing consumer behavior (http://goo.gl/oVzlP)

Worked with top-tier management consulting firm to advise clients on issues of strategic importance. Project experience available on request.

Worked in broad-based, multi-functional role to identify, develop and deliver the growth plans for Trinity Mirror’s regional digital businesses. Main responsibilities and duties include• Supporting central and regional senior management in developing strategic plans and budgets for the digital businesses in the head office and each of the operating regions• Proactively identifying, analyzing and appraising new business development and commercial opportunities, including new strategic partnerships, acquisitions and launches• Leading the implementation of strategic projects and development plans, working with senior management and teams in regional businesses or centrally• Working on group-wide plc strategy and digital projects, including valuation, due diligence and integration of acquisitions

Worked directly with the Director of Strategic Development to develop group-wide strategy, support senior management decision-making, perform ad-hoc analysis, interface with professional advisors and execute M&A agenda.