Kevin S. Conrad Email and Phone Number

Recruited to oversee development and launch of Moonshine Sweet Tea, leveraging beverage expertise and industry relationships with more than 1,150 buyers nationwide. Following account 14 divisions of Kroger, Safeway TX, Safeway Eastern, Sprouts, Circle K Southwest, Circle K Gulf Coast, Murphy USA, Randalls, Aldi, Sam Club, Gama, GHRA, Rouses, Cub Foods, Acme, Albertsons, Walmart C-stores, 7-11, Harris Teeter, HEB and many more regional accounts. • Increased sales from $100,000.00 in November 2015 to $4MM in December 2016. Projected sales of $9MM in 2017.• Started with 48 accounts sold, in the Austin area, to over 17,530 accounts in the US.• Established national distribution across 35 states.• Set-up following DSD distributors: Pepsi in Washington, Craig Stein Beverage in WA ID OR WY, General distributing, Golden Beverage and C&H in UT. Set up 12 distributors in Texas. Four Budweiser distributors in Louisiana and EF Davis in OK.

Enhance sales, marketing, and distribution of the Mix1 nutritional drinks with effective personal communication with an existing network of distributors and accounts within the beverage industry nationwide. • Coordinate the management of five regional managers across the country.• Manage and set-up new DSD distributors in the western states.• Made national and regional buyer calls to convenience stores, grocery, mass merchandising, drug and food service companies.• Provide effective marketing presentations, and training for promotional and tasting events.• Utilize strategic planning to achieve sales goals.• Manage P&L and regulate operational cost controls; remain under budget by effectively utilizing time proven resources.

Established and set up distribution of GO Fast Energy Drink in USA, Mexico Caribbean. Initialized, designed, and implemented programs with Distributor and Buyers. Created sales incentives, pricing, co-op programs, marketing programs, sampling programs, Maintained and managed a successful relationship with distributors, buyers, and warehouse distribution. Generated increase in sales in 2009 over 60 %. Consistently generated increase in bottom line profits of all GO Fast products market expansion through new business development efforts securing accounts with distributors and buyers. Set-up McLanes and Core-Mark nationally. Successfully designed and implemented the 16 ounce cans (formerly 11 ounce cans). During the first year realized a 36% increase in sales.

Employed and supervised business development of over 850 distributors nationwide. Initialize, designed and implemented sales campaigns and promotional programs. Established and maintained successful sales levels with chain buyers and convenience-store buyers, increasing sales, consistently.

Administered sales and distribution of beer products and non-alcoholic beverages, which includes 9 on-premise and 14 off-premise supervisors, as well as 147 sales representatives. Direct marketing, program management, P&L, pricing and daily operations.- Generated increase in total company profit by 13.5% from .05% for beer and non-alcoholic beverages. This was achieved through development of marketing programs, outstanding hiring practices and new business development efforts, which resulted in distribution of additional brands.- Established reputation as the fastest growing beer and non-alcoholic division in all Southern houses and sold largest volume of cases for all divisions within the United States.- Conducted effective industry analysis in highly competitive and constantly changing environment to maximize growth. Implemented effective cost controls and exceeded expectations for P&L.- Directed all operations including sales, marketing and pricing for 800,000 cases of beer/Nas generating in excess of $18 million in annual revenue.- Successfully performed new business development including cold-calling to suppliers and national buyers with a portfolio including:- Rockstar Energy, Beck's Beer, Moosehead, Asahi, Anchor Steam, Pete’s, Stewart’s Soda, Thomas Kemper, Nantucket Nectar, Perrier, Vittel, Voss, Fiji, and more.

Supervised nine Miller Distributors and 12.5 million cases in the state of Arizona. Trained Miller distributors throughout the United States with strong emphasis on Colorado as the major market.- Increased sales by 146% in 1994 and 74% in 1995.- Received “Top Salesman” award in 1994 Miller Brewing Company.