Offering over 20 years of experience, I am a versatile experienced consumer and retail brand marketing professional managing high end marketing & PR programs with blue chip CPG, Produce, Management Consulting and the Ad Agency organizations. Career progression has been achieved through success in developing strategies and execution hands on at the retail level as well as the consumer marketing level, owning such impactful duties as Super Bowl ad campaign development for 6 years. Those strategies are built upon a foundation of knowledge that is deep in experience with market research qualitative and quantitative applications as well as digital and social marketing techniques driven by performance marketing KPIs to drive brand and ecommerce success leading to over 70% growth in sales in just under 5 years of existence as a company. As a Senior Director of Marketing on the executive team at AFM, I believe in leading motivated teams in which everyone is an equal stakeholder in business success. I believe in executing leadership with mutual respect for everyone in the workplace for what they can uniquely bring to the table for individual, team and organizational benefit. This point of view and approach to leadership has helped to lead to growth from startup to over 500% growth in the company size in 7 years.Specialties: Brand Marketing | SEO & SEM | Digital Advertising Strategy | Digital Media Planning | Social Media Marketing and Advertising | Shopper Marketing | Trade Promotions | Online Community Management | Shopper Marketing | Cross-Functional Team Leadership | Brand Strategy | New Product Innovation | Trade Management | Brand Management and Strategy | Corporate Strategic Analysis | Quantitative Research | Qualitative Research | Strategic Planning | Corporate Due Diligence | Media Buying | Paid Search | Paid Social | Public Relations | Creative Advertising | Media Production | Agency Management