Kevin Savage Email and Phone Number

Marketing Automation, Analytics & Technology LeaderExperienced leader at the intersection of marketing and technology who can translate business strategy into high performance marketing through the optimization of people, process, and technology. Successful track record in building and developing high performing, agile teams in the activation of marketing technology to deliver personalized and relevant client experiences across digital and offline channels. Results-oriented, data driven marketing strategist in consumer and business markets in financial services, banking, entertainment, and communications industries.Areas of Expertise• Marketing Automation and Campaign Management• Database Marketing, Customer Segmentation and Predictive Analytics• Marketing Performance Measurement and Customer Journey Analytics• Marketing Technology Capability Management• Customer Portfolio Strategy and Lifetime Value Management• Customer Data ManagementMarketing Technology Platforms• Marketing Automation - Adobe Campaign Classic and Real Time Message Center, Adobe JourneyOptimizer• Optimization & Personalization - Adobe Target• Content Management - Adobe Experience Manager• Analytics - Adobe Analytics, Customer Journey Analytics, Adobe Data Workbench• Customer Data - Adobe Experience Platform, Adobe Audience Manager, Live Ramp