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Focused on high-quality customer experience, digital experience and product development.Leader of Product functions. I am driven by high performance and the development of others.Experience across FMCG, water, public transport and betting industries, working in blue-chip companies.Digital growth at Arriva = develop and grow existing digital products, introduce and scale new digital products, seek commercial opportunities for Arriva.Product Manager of transport websites and apps.Owner of GWR mobile app and e-TicketingManaged CRM for William Hill Bonus Club loyalty card scheme.Particularly interested in foresightful or strategic analytics.
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Head Of Digital GrowthArriva Uk TrainsLondon, Gb -
Head Of Digital GrowthArriva Uk Trains Jun 2023 - PresentUnited KingdomGrowing our digital business -
Head Of ProductArriva Group May 2022 - Jun 2023London, United Kingdom -
Product ManagerArriva Group Jan 2019 - May 2022London, England, United Kingdom -
Retail Insights ManagerGreat Western Railway Jun 2015 - Jan 2019Paddington, LondonDelivery of enhanced retail experience and customer experience in a railway environment.Owner of GWR mobile appOwner of GWR mobile e-TicketingDesign of customer journeys for smart ticketing approach. Delivered speech at industry conference to share GWR approach.Led business project to open new flagship ticket office at Paddington station.Delivering retail principles in GWR train stations.Designer and owner of ticket office sales incentive schemesSupplier of strategic commercial insights throughout the business. -
Retail And Loyalty Insights ManagerFirst Group Nov 2014 - Jun 2015London, United KingdomDelivering both bottom line and continuous improvements through both business and customer insights of First Group's digital channels.Leveraging the First Group relationship with Nectar to drive incremental growth through CRM, campaigns, analysis and insights. -
Customer Insight MangerWilliam Hill May 2012 - Oct 2014London, United KingdomDelivered the CRM approach to a card-based loyalty scheme on gaming machines to the marketplace. Insight and analysis to grow customer acquisition, retention and value. Delivery of key strategic and operational insights to increase business income.Management of customers with possible problem gambling traits. Established and examined the triggers accompanying customers who may be 'at risk'. -
Data Strategy ManagerThames Water Apr 2009 - May 2012Led analytical and forecasting team in a contact centre environment. -
Sap Data Migration Business LeadThames Water Aug 2008 - Apr 2009 -
Marketing Database ManagerThames Water Nov 2006 - Aug 2008 -
Analytics ManagerKantar Retail (Formerly Glendinning) Jun 1999 - May 2006
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Category AnalystIri Infoscan Jun 1997 - Jun 1999
Kevin Smith Skills
Kevin Smith Education Details
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Mathematics & Statistics
Frequently Asked Questions about Kevin Smith
What company does Kevin Smith work for?
Kevin Smith works for Arriva Uk Trains
What is Kevin Smith's role at the current company?
Kevin Smith's current role is Head of Digital Growth.
What is Kevin Smith's email address?
Kevin Smith's email address is ke****@****oup.com
What is Kevin Smith's direct phone number?
Kevin Smith's direct phone number is +4479173*****
What schools did Kevin Smith attend?
Kevin Smith attended Coventry University.
What skills is Kevin Smith known for?
Kevin Smith has skills like Customer Insight, Fmcg, Statistics, Stakeholder Management, Business Objects, Analytics, Data Analysis, Market Analysis, Change Management, Business Analysis, Marketing Research, Project Management.
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