Sales leader for brands ScentLok Technologies, Blocker Outdoors, Hardcore Waterfowl, TUO Gear and Whitewater Fishing. Responsible for leading the sales team to meet and exceed company goals. Directly managing all major retail accounts: Bass Pro Shops, Cabela’s, Scheels, Sportsmans Guide, Sportsmans Warehouse, Dunhams, Rural King, Fleet Farm, Blains, and several more.

Directly responsible for the overall productivity and effectiveness of the sales team.

- Managed all key national accounts: Bass Pro Shops, Cabela's, Dicks Sporting Goods, Scheels, Sportsman's Guide, Sportsman's Warehouse, Meijer, Fleet Farm and Blain’s. - Proven track record of success by exceeding company sales and profit goals consecutive years in a row. - Routinely developed and implemented sales strategies for expanding sales in current markets. - Negotiated vendor contracts, pricing, marketing funds, and markdowns.

- Developed appropriate regional and specific store assortments.- Responsible for reviewing current and new store assortments to create, develop and execute retail merchandising strategies. - Monitored and provide analysis on discontinued product, overstocks, outlet needs & aged inventory.- Conducted timely reviews of sales by store to ensure appropriate inventory investment by program.- Partnered with inventory specialists to ensure proper product allocation and flow in order to meet financial plans.- Coordinated between buying team and stores on assortment needs, stock levels, and capacity issues.- Communication of promotional events and markdown strategies to store management teams.- Presented live webinar clinics to store management prior to big events (review ad, floor plans etc).- Provided various sales and performance reports to the buyers to support state of the business.- Made routine visits to stores to review adherence to planograms and merchandising standards.- Partnered with visual presentation to develop department layouts and design.- Strategically plan product adjacencies and flow through assigned departments with space planning team.- Traveled to new store locations prior to opening to assist with initial set up and training. Opened 22 new stores. - Responsible for eCommerce sales & growth for the Camping & Water Sports department.- Product page builds, online promotion planning, forecasting and vendor negotiations.

Discount hunting, fishing, camping and outdoor gear! As a non-traditional retailer, we specialize in off-price opportunities. We describe these opportunities as high quality, name brand apparel, and industry renowned accessories. We offer substantial savings when compared to specialty and large format department stores’ regular pricing.- Opened first Michigan location specializing in deeply discounted Hunting, Fishing, and Outdoor gear. - Managed and implemented all aspects of the store opening including site selection, leasing, hiring, advertising and grand opening.- Responsible for all day-to-day operations: training, sales, finances, inventory, merchandising etc.- Managed a team of 10 sales associates to meet monthly sales goals and ensure product knowledge.- Continually motivated staff to create a clean, enjoyable shopping environment with appropriate product selection and availability.- Successfully negotiated the sale of the business to an investment group.