Selected to lead content marketing team, supporting division with $1B revenue and 400+ employees in home improvement industry. Enabled business growth with blueprint for robust digital marketing program through writing, editing, and producing content, and managing editorial calendar. Subject matter expert for Sitecore content management system (CMS).• Championed 50% improvement in website health and digital marketing campaigns with SEO best practices, boosting keyword visibility by 30% and audience engagement by 2X via ongoing content creation. • Leveraged storytelling skills to write engaging content for first eBooks, lookbooks, and infographics. • Directed ongoing writing, editing, and proofreading for articles/blogs, web landing pages, and videos.• Increased website views 10%+ YoY and elevated brand awareness by project managing annual catalog in electronic and print - 20,000 copies - storyboarding with interviews, articles, and products through cross-team collaboration.• Achieved 15% YoY sales growth and 30% new customer increase with 15 suppliers by spearheading strategic partnerships with 95% retention rate through investment planning and B2B and B2C multi-channel marketing.• Orchestrated “voice of the audience” Qualtrics survey, enabling actionable insights for enhanced marketing and product development, with a 40% better response rate than forecast through highly organized process.• Pioneered inaugural podcast series featuring home remodeling industry projects and tips, quickly welcoming hundreds of customer and showroom listeners to positive feedback, leading to popular monthly episodes.

Promoted to champion training and strategic partnership programs, coaching team of 3 for multiple large accounts. Utilized public speaking expertise to serve as lead instructor and attention to detail for developing training manuals. Cultivated relationships and promoted programs across the ecosystem with alliance leaders, staff, and store owners.• Increased sales by 40% for participating stores through insurance and financial programs, researching, leading, and growing collaborative alliances with State Farm, Allstate, Edward Jones, Fannie Mae, and others.• Achieved 15% cost savings for partners through standardized pricing and boosted manufacturer rebates to stores by over 30% by selling more products linked to partner programs.• Drove more efficient and accurate estimating results at stores by developing and delivering 350 expertly organized hands-on training classes for 4,000 employees on estimating software, managing budget, and growing profit 3x.• Optimized store employee interactions with partners and end customers via internal and external communications on corporate messaging and packaging solutions with training videos and webinars.• Strengthened store performance and forged purposeful affiliations with insurance partners by coordinating 3-day conference for 700 attendees, receiving extremely positive feedback and growing profits 2x per year.

Led media interactions through public relations agency. Managed conference and trade show participation. Ensured cohesive programs through organized end-to-end marketing activities with editorial calendar.• Wrote and edited web content, including articles and landing pages, and collateral such as brochures, direct mail, and fact sheets.• Conducted surveys with manufacturers, distributors and stores, and advised company regarding software enhancements and modifications.

Produced collateral pieces, such as brochures, case studies, and product overviews. Collaborated with various departments to modernize web content and layout to align with marketing messages.• Increased prospect pipeline by 35% by designing and launching first advertising campaign, including conceptualizing messages and design, identifying targeted publications, and negotiating placement rates.• Heightened trade show traffic 25% by supervising al participation aspects, including show selection, booth design, collateral, and promotions.