Kevin Devine Email & Phone Number

Chesterfield, Missouri, US

Manchester, NH, US

• Selected to lead content marketing team, supporting division with $1B revenue and 400+ employees in home improvement industry. Enabled business growth with blueprint for robust digital marketing program through.
• Championed 50% improvement in website health and digital marketing campaigns with SEO best practices, boosting keyword visibility by 30% and audience engagement by 2X via ongoing content creation.
• Leveraged storytelling skills to write engaging content for first eBooks, lookbooks, and infographics.
• Directed ongoing writing, editing, and proofreading for articles/blogs, web landing pages, and videos.
• Increased website views 10%+ YoY and elevated brand awareness by project managing annual catalog in electronic and print - 20,000 copies - storyboarding with interviews, articles, and products through cross-team.
• Achieved 15% YoY sales growth and 30% new customer increase with 15 suppliers by spearheading strategic partnerships with 95% retention rate through investment planning and B2B and B2C multi-channel marketing.

Manchester, NH, US

• Promoted to champion training and strategic partnership programs, coaching team of 3 for multiple large accounts. Utilized public speaking expertise to serve as lead instructor and attention to detail for developing.
• Increased sales by 40% for participating stores through insurance and financial programs, researching, leading, and growing collaborative alliances with State Farm, Allstate, Edward Jones, Fannie Mae, and others.
• Achieved 15% cost savings for partners through standardized pricing and boosted manufacturer rebates to stores by over 30% by selling more products linked to partner programs.
• Drove more efficient and accurate estimating results at stores by developing and delivering 350 expertly organized hands-on training classes for 4,000 employees on estimating software, managing budget, and growing.
• Optimized store employee interactions with partners and end customers via internal and external communications on corporate messaging and packaging solutions with training videos and webinars.
• Strengthened store performance and forged purposeful affiliations with insurance partners by coordinating 3-day conference for 700 attendees, receiving extremely positive feedback and growing profits 2x per year.

Manchester, NH, US

• Led media interactions through public relations agency. Managed conference and trade show participation. Ensured cohesive programs through organized end-to-end marketing activities with editorial calendar.
• Wrote and edited web content, including articles and landing pages, and collateral such as brochures, direct mail, and fact sheets.
• Conducted surveys with manufacturers, distributors and stores, and advised company regarding software enhancements and modifications.

• Produced collateral pieces, such as brochures, case studies, and product overviews. Collaborated with various departments to modernize web content and layout to align with marketing messages.
• Increased prospect pipeline by 35% by designing and launching first advertising campaign, including conceptualizing messages and design, identifying targeted publications, and negotiating placement rates.
• Heightened trade show traffic 25% by supervising al participation aspects, including show selection, booth design, collateral, and promotions.