Responsible for OTR’s global marketing efforts in the adoption of best-in-class inbound marketing solutions to attract, engage, and satisfy customers while creating effective marketing campaigns that reinforce branding, positioning, and desired outcomes experimental in nature. Act as the primary focal point to ensure that marketing activities are aligned with strategic, programmatic, and customer objectives. Lead all global marketing and communication efforts to grow an extensive marketing function within OTR to support strategic growth and diversification targets and drive overall OTR brand presence and equity.

Lead marketing, communications and customer training team for a global B2B manufacturer. Manage content marketing and brand strategy for five company brands. Plan and develop launch campaigns with cross-functional teams and external agencies to drive product preference and positioning over competitive products to meet revenue goals. Oversee development of strategic communications plan to elevate company and product awareness in the areas of product innovation, thought leadership, technology and industry advocacy utilizing digital marketing and content marketing. Coordinate industry-leading exhibits, speaking sessions and participation in customer events. Provide extensive support to distribution network through channel programs, custom graphic design services, video production, incentive programs, co-op programs and event sponsorships.

Led the development and execution of an integrated marketing strategy across multiple external channels including, web, social, SEO, PR, and various content channels for the North America pallets segment.Led all aspects of media relations, public relations planning and execution for the region, delivering a plan that optimizes budget by using a targeted media approach to most efficiently reach the target audience. Drove key media placements and keynote speech opportunities to support various business initiatives.Led the development of regional social media strategies for external communications. Participated in digital media strategies including Website, SEO, etc.Independently developed integrated marketing plans, leading the planning, writing, editing, executing, monitoring and budgeting phases in support of key business initiatives.

Promoted to lead PR and external communications strategy for GE’s $8 billion power generation products business.Awarded for leading the strategy and execution of 25 international media visits - Egypt, Japan, S.Korea, Bloomberg, trades - to GE’s manufacturing facility resulting in 49 top tier & trade stories published; 2.8M individuals reached; 275+ conversations in social media; 2.9M reached through social amplificationLed PR and external communication strategy for GE’s presence at top industry events, including Power-Gen International with announcement of 4 major orders, development of 3 articles, securing of 5 executive interviews, completion of 18 live periscope interviews resulting in 37 feature articles & news stories and 5,258 business wire release viewsAwarded for my expertise in delivering communications strategy, involving impactful content in form of press release, messaging, talking points and infographics for major Exelon 7HA.02 announcement resulting in 20 key Tier 1 and trade stories and coverage in multiple local media worldwide. Social media of 1.7MM reach, 375+ posts. Online 13.3MM, 150+ posts.Helped lead peers, colleagues, vendors and contractors in executing a successful $5+ million global product launch of GE’s FlexEfficiency 60 Portfolio of products, involving combination of traditional and social media with the creation of more than 30 pieces of customer collateral, 18 videos, nine models, thousands of giveaways, global events and a 27-stop, 30,000 mile truck tour, resulting in an overwhelmingly (70 percent) positive reaction in the nearly 2000 relevant mainstream and social media articles, 16,000 online press release postings, 300,000+ Twitter accounts and 27,000,000+ impressionsDeveloped and executed integrated communications strategy for GE gas turbine fuel flexibility, collaborating with Advertising and PR agencies, through the development of ad campaign, media plan, web sites, articles, press releases, collateral, etc.

Promoted to USA from partner firm Endress+Hauser, Switzerland as leader of joint RA/E+H global Integration Office, involving management of  marketing activities, creation of value-added tools for instrumentation integration into control system and supervision of team.Created focused global marketing strategy for instrumentation integration and Asset Management, including value prop/messaging and competitive advantages of Rockwell AutomationManage global internal and external communications, including presentations, demos and pedestals, advertising and articles/PR, product/solution launches, brochures, pre-sales documents, etc. utilizing various media channels (e.g. digital media, newsletters, exhibitions, publications, etc.)Lead and manage RA and E+H partner team in Germany and Switzerland to develop and implement collaborative marketing activities and common toolsPresent at sales and customer events and exhibitions as technical marketing authority on field device integration. Report to and collaborate directly with Executive Steering Committee (including VP Architecture & Software) regarding priorities and success of marketing communications and sales support activities

Developed global marketing communication strategies and implemented internal, marketing and public communication activities worldwide for International sales and for the Oil and Gas and Power and Energy Industry Hubs in cooperation with senior leadership, Global Industry Management, etc.As Team Leader and through effective internal communication, led corporate management team to 21 successful public relation events worldwide for the Guinness World Record setting EcoFuel World Tour (10,000 enquiries for the CNGmass meter)Traveled internationally to present marketing communication strategies and coordinate marketing activities with Endress+Hauser sales centers, including Germany, Netherlands, Belgium, UK, Canada, USA, etc.Managed, coordinated and implemented marketing activities for international tradeshows, such as the Offshore Technology Conference (USA), Power-Gen International (USA), StocExpo International Storage Terminals (Netherlands, Belgium and the Middle East - Bahrain), etc.Developed Oil & Gas User Group for worldwide sales centers on Intranet (Engine) site and on International Sales Representatives Portal (http://portal.endress.com )Developed Corporate/Global Websites and Structure for Oil & Gas (www.oil-gas.endress.com) and Power & Energy (www.power.endress.com ) as the basis for regional/country web pages worldwide

Led all of marketing communications involving research, strategy/planning, implementation: writing, editing, design and photographyDeveloped marketing communications strategies and activities for Saint Joseph's specialty centers of care, including Cancer, Heart, Neurology and Sleep DisordersIncreased the patient volume of Saint Joseph's Sleep Disorders Clinic by 15% with aggressive marketing communicationsAwarded bronze and silver level employee merit certificates for dedication to the mission of Saint Joseph’s Health Systemm

Responsible for the development of marketing communications materials, including brochures, technical articles, exhibition material, newsletters, etc.