Brand DNA advocate and champion. Ensuring brand marketing execution and implementation of brand identity, integrity, vision, and voice.Strategic planning and complete follow through of US and global brand and product campaign activations with cross-functional leadership teams, including Design, Product Development, Sales, and Digital Ecommerce. Facilitated endemic creative brand goals, while evaluating non-endemic growth opportunities. Implemented a creative and tactical sales engagement road map across all advertising and media platforms.Managed full-funnel asset ideation and production, with value-based agency partner solutions. Conceptualized, developed, and produced video, photo, and copywriting solutions that align with US and global brand and product campaign initiatives. Supported the brand experience and consumer engagement within digital ecommerce, digital and wholesale retail, social platforms, trade and consumer media, and PR.Led development of committed and balanced corporate social responsibility partnerships. Curated relationships that aligned with established brand and product sales growth channels. Had the opportunity to develop lasting relationships with CSR partners and agencies, who are fighting for the people and wild places we love the most – and investing in their cause-based programs and education.

Maintained all roles and responsibilities of previously held position as Marketing Manager - Brand & Retail while:Conceptualized and brought to market global brand and product storytelling campaigns across all media platforms. Managed and collaborated with the Merchandising Manager to define seasonal and key product category merchandising strategies and creative storytelling executions, while also overseeing the management of Brand Merchandising for Marmot Flagship stores & Key Account dealers.Addressed and supported Sales team initiatives, product design innovation, and a unified brand message resulting in a uniquely desired & impactful experience.Maintained vendor timelines, management of out-of-house creative, and final production & delivery of goods, while managing trade show & sales meeting logistics, scheduling, and event activation.

Created and implemented brand storytelling and product messaging campaigns through collaboration with the Creative Services, E-Comm, Product, Sales, and Marketing teams. Initiated, developed, and implemented refinement of the brand story and product message. Ensuring consistency in asset usage for all brand channels including: digital advertising, digital & print collateral, organic and paid social media, PR, retail creative, trade show elements, sales meetings, and internal brand communication.Directed seasonal brand and one-off video and photo shoots. Maintaining brand strategy and setting the mood & vision of visual brand experience. Responsible for producing content for all brand emails and managing lead generation activation resulting in a database increase of 230,000 in single year.Managed seasonal asset selection, production, and installation of eight (8) Marmot Flagship Stores, five (5) key account shop-in-shop, twenty (20) key independent dealer shop locations, and over fifty (50+) independent Sales Reps seasonal POP & Fixture kits.Activation of brand and retail driven promotional events & campaigns (ie. Flagship store Amazing Race casting call events, digital lead-generation giveaways, and on-snow partnership events) – achieving ROI through impactful CTA, direct brand generated revenue, and building of consumer data base.Lead the concept design, production build, and overall brand experience activation of four (4) new Marmot Flagship Retail Stores. Initiating visual updates to the retail experience and brand fixture set refresh with progressive branded signage and sustainably sourced and recycled materials.Responsible for trade show booth design concept and visual Brand & Product experience.Managed partnership relationships by leveraging the support of all cross-functional channels of DTC, retail stores, partnering mountain resorts, CSR non-profits, and key vendors.

Managed full marketing campaigns and brand activations for Key Specialty accounts within: Action Sports, Hunt/Fish, & Tactical channels. Maintaining on-brand positioning of five (5) major specialty, sixty (60) key independent, and five0hundred (500) mid-tier accounts per channel, and over eighty (80+) Sales Reps.Oversaw management of print & digital campaigns, Brand & Product Marketing graphics, POP design & development, events & campaign engagement, partnership development, and retail Brand Marketing shop-in-shop concepts & development.Directed concept of action imagery for all UA Tactical asset demands - internal and external digital, web, social, and print collateral.

Controlled entire company wide fixture forecast and allocation while assessing material buys and management of new project planning. Responsible for the management of design, engineering, development, and delivery of company-wide activation of all product fixtures, new product launch displays, and special project & campaign elements.Achieved highly successful, initial brand product launch of UA Running Shoe and Soccer Cleat, through fixture elements and graphics.Full Fixture & Key Project POP process management from RFP, cost negotiation, prototype development, distribution planning, shipping & delivery, to in-store execution.

Processed $2.5 Million of pre-booked and at-once business through a total of 4,150 orders.Development and testing leader for implementation of the initial Business-to-Business account digital system.