- Edited public relations media coverage summaries, reports, PR plans, proposals, press releases and feature articles, for one automotive manufacturer client, from English to Chinese/Chinese to English- Created accurately constructed promotion materials strengthening relations with media professionals and corresponding headquarters

- Transferable skills: Time management and a priority mindset to deal with complex tasks.- Set up annual strategy plan for Intel corporate communications and Intel President executive profiling, aligned with US headquarters and led the execution and event management. Managed and organized Intel China PR spokesperson training programs to ensure their media response skills.- Evaluated public speech opportunities for Intel China president and other top executive spokespersons, and prepared… Show more - Transferable skills: Time management and a priority mindset to deal with complex tasks.- Set up annual strategy plan for Intel corporate communications and Intel President executive profiling, aligned with US headquarters and led the execution and event management. Managed and organized Intel China PR spokesperson training programs to ensure their media response skills.- Evaluated public speech opportunities for Intel China president and other top executive spokespersons, and prepared for speech talking points, presentations and interviews. - Coordinated with US Headquarter team and led Intel China corporate issue management on tech, China-US trade politics, products and labour-related issues to maintain a favourable public reputation for Intel in China. - Led social communications for Intel China PR team, including setting up an annual strategic plan for Intel China's social communications, establishing social accounts and leading the agency team on China's major social platforms, reviewing weekly plans and daily social content before going public. Achieved the first 100K followers on social platforms for the Intel China PR team. - Familiar with the market landscape of the Semiconductor technology industry. Show less

-Responsible for corporate reputation and issues management in the Asia-Pacific region while covering regional product launch campaigns and consumer PR, media relations and executive communications. -Managed the regional PR agencies for Asia-Pacific, including Hong Kong, India, Malaysia, Singapore and Australia etc. Coordinated complex projects among multiple groups including legal, supply chain, human resources, sales, marketing, digital media, government relations and others, as well as… Show more -Responsible for corporate reputation and issues management in the Asia-Pacific region while covering regional product launch campaigns and consumer PR, media relations and executive communications. -Managed the regional PR agencies for Asia-Pacific, including Hong Kong, India, Malaysia, Singapore and Australia etc. Coordinated complex projects among multiple groups including legal, supply chain, human resources, sales, marketing, digital media, government relations and others, as well as with key local channel distributor partners.-Key team member in Motorola Back2China campaign, and new branding & product launch in China. Supported APAC regional go-to-market team for the product launch in Hong Kong, Malaysia, Singapore, Australia and India. Show less

-Managed device and corporate public relations in mainland China for Motorola's Mobile Devices and Home divisions, including product launches, media relations, digital marketing, social campaign, issues and crisis management, major speaking opportunity, executive media interviews, and providing training and counsel for senior executives.-Worked closely with Go-to-market and marketing team for hero product launch campaigns. Deeply involved in the planning and review of advertisement… Show more -Managed device and corporate public relations in mainland China for Motorola's Mobile Devices and Home divisions, including product launches, media relations, digital marketing, social campaign, issues and crisis management, major speaking opportunity, executive media interviews, and providing training and counsel for senior executives.-Worked closely with Go-to-market and marketing team for hero product launch campaigns. Deeply involved in the planning and review of advertisement proposals and marketing strategies. -Supported post service dept branding and media relations. Handled all kinds of media inquiries for consumer complaints, and proposed media strategy for the annual 315 Consumer’s DayManaged several major crises and issues related to lay-off during Google’s acquisition and the company restructuring in Beijing, Nanjing and Tianjin factories. Show less

- Transferable skills: team management and leadership- Worked on new business development, project management and retainer client services for international companies, such as Motorola, Microsoft, McAfee, PeopleSoft, BMC and other tech companies. - Developed communication strategies and PR plans for clients’ branding and product launches. Led the team in project executions and daily retainer consultant services, including creative PR proposals, product review, media relationship… Show more - Transferable skills: team management and leadership- Worked on new business development, project management and retainer client services for international companies, such as Motorola, Microsoft, McAfee, PeopleSoft, BMC and other tech companies. - Developed communication strategies and PR plans for clients’ branding and product launches. Led the team in project executions and daily retainer consultant services, including creative PR proposals, product review, media relationship management, KOL engagement, executive interviews and spokesperson training. Show less

-Started professional career in Public Relations, daily work involved media communications, news distribution, coverage reports & and summaries, and event logistic management. Major clients included China Unicom and Motorola China. -Notable projects include the launch of CDMA Networks for China Unicom in 2002 at the People’s Great Hall (then Vice Prime Minister Wu Bangguo attended and delivered a speech.)