Kevin Yoder Email and Phone Number
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A driven and goal-oriented senior marketing executive specializing in the entertainment/film industry, with extensive experience in branding, strategic marketing, advertising positioning, market research/analysis, oversight of tracking products, client relations, creative testing, media expenditures, and special project management. Excels at applying inventive, hands-on approach to issues, promoting a sense of collaboration and organic communications in identifying solutions, developing strategies, and ensuring proper workflow. A proven track record of managing large-scale entertainment properties, providing effective analysis/insight to ensure scaled revenues and effective audience engagement.
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Adjunct ProfessorCarnegie Mellon UniversityWest Hollywood, Ca, Us
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Adjunct ProfessorCarnegie Mellon University Jan 2020 - PresentAdjunct Professor of Market Research in the Entertainment Industry for the Masters in Entertainment Industry Management Program at CMU. Based at the Los Angeles campus.
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Evp Theatrical StrategyNational Research Group Nov 2018 - PresentLos Angeles, California, United States -
Evp Of Research And Strategy20Th Century Fox Studios Apr 2012 - Nov 2018Greater Los Angeles AreaCreated, implemented, reported, and applied market research across the lifecycle of each of the studio’s theatrical releases (average of 17 per year). Translated data findings into actionable strategies for maximizing market potential of each release, focusing on production (designing samples and reviewing data), marketing (utilizing quantitative/qualitative research studies), and marketplace analysis (communicating tracking results).
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Managing DirectorMarketcast Llc Mar 2008 - Apr 2012Greater Los Angeles AreaOversaw global research projects of all major motion picture studios and other entertainment concerns. Managed tracking product while maintaining responsibility for setting weekly box office projections for all wide releases in domestic marketplace. Redesigned relaunch of tracking product. Oversaw launch of international division, identifying and recruiting talent, designing products (studies and reports), and serving as lead Los Angeles-based client service contact. Led oversight and design of custom projects, including advertising positioning studies and weekly testing for key titles and clients. Served as part of team servicing Paramount Pictures account, attending weekly creative meetings to summarize findings as well as providing input and creative guidance on testing materials. Captured new clients, including DreamWorks Animation. Edited and approved reports for release. Wrote positioning and strategy reports. -
Chief Operating OfficerNational Resarch Group Sep 2002 - Feb 2007Greater Los Angeles AreaOversaw all client service functions, products, employees, and operations. Managed organization of 250 full-time employees with average annual revenue of $50,000,000 to $55,000,000. Spearheaded all strategic research and analysis. Led design of brand and strategic positioning studies for Fortune 500 entertainment companies, production entities, home entertainment divisions, and games. Provided in-depth analyses of advertising strategy and moviegoer profiles in domestic and key international territories. Implemented design and launch of first comprehensive international tracking program for movie industry, monitoring campaigns and releases of U.S. distributor titles in five worldwide territories. Pioneered launch of market-specific analysis of animated product and tentpole launches worldwide.
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Executive Vice President And Chief AnalystNational Research Group Sep 1995 - Sep 2002
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Head Of International Operations And Senior AnalystNational Research Group Oct 1992 - Sep 1995Greater Los Angeles Area
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InternNational Research Group Jun 1992 - Sep 1992Greater Los Angeles Area
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AssociateEsanu Katsky Korins & Sieger Aug 1989 - Aug 1990Greater New York City AreaOversaw drafting and negotiating of all manner of contracts and employment/service agreements. Secured new business from international (Portuguese) linen manufacturers. Co-founded off-Broadway nonprofit Miranda Theatre Company as well as secured grant funding. Served on board of directors.
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AssociateCoudert Brothers Sep 1986 - Sep 1989Greater New York City AreaConducted due diligence on Fortune 500 company mergers and acquisitions (M&A). Oversaw corporate housekeeping, including minutes and bylaws adjustments. Worked within general commercial corporate M&A. Participated in acquisitions of Variety, Daily Variety, Modern Bride, and Communications Today for international publisher Reed Elsevier. Oversaw licensing and performance agreements for Amnesty International's Human Rights Now! concert series. -
AssociateReavis & Mcgrath Oct 1985 - Sep 1986Greater Los Angeles AreaAided in all manner of SEC compliance work for stock offerings of major pharmaceutical companies raising funds for development of antiretroviral medications and product acquisitions. Assisted partners in SEC filings as well as drafting stock offering materials and due diligence efforts. Worked on acquisitions agreements as well as SEC filings for client ICN Pharmaceuticals. Volunteered as pro bono attorney for indigent AIDS patients at Aids Project Los Angeles.
Kevin Yoder Skills
Kevin Yoder Education Details
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Banking, Corporate, Finance, And Securities Law -
University Of Southern California School Of Cinematic ArtsPeter Stark Motion Picture Producing Program -
Program Of Liberal Studies
Frequently Asked Questions about Kevin Yoder
What company does Kevin Yoder work for?
Kevin Yoder works for Carnegie Mellon University
What is Kevin Yoder's role at the current company?
Kevin Yoder's current role is Adjunct Professor.
What is Kevin Yoder's email address?
Kevin Yoder's email address is ke****@****cmu.edu
What is Kevin Yoder's direct phone number?
Kevin Yoder's direct phone number is (408) 433*****
What schools did Kevin Yoder attend?
Kevin Yoder attended Usc Gould School Of Law, University Of Southern California School Of Cinematic Arts, University Of Notre Dame.
What skills is Kevin Yoder known for?
Kevin Yoder has skills like Strategy.
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Kevin Yoder
Pleasanton, Ca7aol.com, lantronix.com, avagotech.com, yahoo.com, gmail.com, ti.com, myway.com -
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