Kevin Zalewski Email & Phone Number

Minneapolis, Minnesota, United States

• Wrote campaigns for major brands, including The Home Depot, Chase, United Airlines, and Ford which reached millions of people
• Created a variety of materials in various media and formats such as email, landing pages, web banners, in-store signage, brochures, SMS, push notifications, in-app messaging, and video voiceovers
• Achieved specific strategy objectives by working from creative briefs
• Collaborated with designers, project managers, proofreaders, and other copywriters to prepare materials for timely client delivery
• Implemented feedback between creative rounds
• Ensured consistent brand voice, tone, and messaging by referencing style guides, copy decks, and previous copy

Minneapolis, Minnesota, United States

• Wrote campaigns for health plans, including, Medica, Humana, and Blue Cross, with materials for web, email, IVR, print, and call center scripts
• Led the development of net new content
• Translated complex medical ideas into simple English at a 6th-grade reading level or below
• Proofed documents
• Utilized internal style guide and helped develop and implement client-specific style guides

Remote

• Wrote website copy, Facebook ads, product descriptions, marketing emails, blogs, etc.
• Researched, outlined, and crafted copy around provided briefs
• Repeatedly received non-contract bonuses based on above-and-beyond work quality

Maplewood, Minnesota

• Explained technical specifications, plan details, and promotional offerings to customers in language they could understand and get excited about
• Achieved #1 in territory for net revenue per online hour YTD 2021

Provo, Utah Area

• Contributed to the creation of a series of narrative-based digital learning labs
• Collaborated closely with programmers, designers, and education specialists to create a fully functional game that effectively taught the designated principles
• Wrote and edited story materials, video scripts, chatbot scripts, website copy, and technical instructions

Provo, Utah

• Managed a small team of social media specialists
• Produced content for Facebook, Twitter, Instagram, and Pinterest to drive traffic to a WordPress website and consistently increased reach on these platforms every month
• Oversaw the creation of a monthly newsletter, distributed via MailChimp
• Wrote and edited articles for the website
• Coordinated directly with writers, editors, designers, and web specialists

Provo, Utah Area

• Copy edited, proofread, and source checked book chapters and academic articles

Provo, Utah Area

• Performed a full website audit, copy editing the entirety of the firm’s web page content for style, grammar, and mechanical errors
• Wrote content for websites and marketing campaigns, following content briefs and design wireframes
• Utilized SEO and implemented SEO keywords in all projects

Maplewood, MN

• Sold products, services, and solutions to customers by getting to know them and their individual needs
• Used lifestyle questions and relationship-building skills to identify these needs and offer relevant solutions
• Learned to utilize all sales tools given, and quickly adapt to an ever-changing assemblage of products and services to drive profitable growth
• Achieved highest tech support sales in the territory and third highest notional margin in February 2012