Kevin Zalewski Email & Phone Number

Saint Paul, Mn, Us

Minneapolis, Minnesota, United States

• Wrote campaigns for major brands, including The Home Depot, Chase, United Airlines, and Ford which reached millions of people• Created a variety of materials in various media and formats such as email, landing pages, web banners, in-store signage, brochures, SMS, push notifications, in-app messaging, and video voiceovers• Achieved specific strategy objectives by working from creative briefs• Collaborated with designers, project managers, proofreaders, and other copywriters to prepare materials for timely client delivery• Implemented feedback between creative rounds• Ensured consistent brand voice, tone, and messaging by referencing style guides, copy decks, and previous copy• Updated copy decks as messaging for new campaigns and products developed• Balanced multiple projects, managing time to meet all deadlines and project milestones

Minneapolis, Minnesota, United States

• Wrote campaigns for health plans, including, Medica, Humana, and Blue Cross, with materials for web, email, IVR, print, and call center scripts• Led the development of net new content• Translated complex medical ideas into simple English at a 6th-grade reading level or below• Proofed documents• Utilized internal style guide and helped develop and implement client-specific style guides

Remote

• Wrote website copy, Facebook ads, product descriptions, marketing emails, blogs, etc. • Researched, outlined, and crafted copy around provided briefs• Repeatedly received non-contract bonuses based on above-and-beyond work quality

Maplewood, Minnesota

• Explained technical specifications, plan details, and promotional offerings to customers in language they could understand and get excited about• Achieved #1 in territory for net revenue per online hour YTD 2021

Provo, Utah Area

• Contributed to the creation of a series of narrative-based digital learning labs• Collaborated closely with programmers, designers, and education specialists to create a fully functional game that effectively taught the designated principles• Wrote and edited story materials, video scripts, chatbot scripts, website copy, and technical instructions

Provo, Utah

• Managed a small team of social media specialists• Produced content for Facebook, Twitter, Instagram, and Pinterest to drive traffic to a WordPress website and consistently increased reach on these platforms every month • Oversaw the creation of a monthly newsletter, distributed via MailChimp• Wrote and edited articles for the website• Coordinated directly with writers, editors, designers, and web specialists

Provo, Utah Area

• Copy edited, proofread, and source checked book chapters and academic articles

Provo, Utah Area

• Performed a full website audit, copy editing the entirety of the firm’s web page content for style, grammar, and mechanical errors• Wrote content for websites and marketing campaigns, following content briefs and design wireframes• Utilized SEO and implemented SEO keywords in all projects

Maplewood, Mn

• Sold products, services, and solutions to customers by getting to know them and their individual needs• Used lifestyle questions and relationship-building skills to identify these needs and offer relevant solutions• Learned to utilize all sales tools given, and quickly adapt to an ever-changing assemblage of products and services to drive profitable growth• Achieved highest tech support sales in the territory and third highest notional margin in February 2012