Kevin Addley Email & Phone Number

Responsible for P&L, strategy and performance of Future's largest verticals and over 200 brands including TechRadar, Homes & Gardens, PC Gamer, FourFourTwo and Golf Monthly. Also responsible for Marketing across all of Future brands.

London, England, United Kingdom

General Manager for Audible UK. Responsible for the Audible UK business, its strategic, tactical and financial outcomes leading a matrix organisation to grow the audio category in the UK and Audible’s position as leaders within it.● Delivered record operating income for the UK business 2019, 2020, 2021● Scaled Audible UK to millions of members, growing to over £225M in revenues in 2022● Led strategic repositioning to open a new addressable audience and secure future growth.● Strengthened Audible’s commitment to our communities through partnerships with the Women’s Prize for Fiction, the Sunday Times Short Story Award, LAMDA and Feltham young offenders institute among others.

London, United Kingdom

Responsible for all B2C and B2B creative and communications, customer insight, data science and analytics, demand generation, acquisition, engagement, revenue, retention, product marketing, product development and PR and communications for Audible.co.uk and “Rest of World” territories, building to an eight-figure marketing budget, team of over thirty and multi-agency roster operating across online and offline marketing channels, Audible and Amazon websites, apps and devices. Also responsible for Audible’s international expansion efforts globally, leading an agile team responsible for new territory assessment, financial modelling, product, content and operations readiness and marketplace entry.Organizational Highlights.● Delivered record operating income for the UK business FY 2019, 2020● Established customer segmentation and increased awareness amongst target groups by more 100%● Responsible for expansion into more than fifteen “Rest of World” territories, with full marketplace launches for audible.com.au, audible.es and a lightweight launch in audible.se● Established media mix and reattribution models across marketing channels to account for more appropriate media investment, a global first for Audible. ● Created new brand and communications platforms for Audible.co.uk. ● Developed strategy and led launch of Audible Originals (long form and podcasts) to differentiate Audible.co.uk● Business owner for the migration of audible.co.uk to a new global web platform across desktop and mobile, allowing for improved analytics, site features and a reduction in technology overhead.● Business owner for the UK launch of the audiobook category within Kindle devices and apps.● Led teams responsible for new features and enhancements in UK and AU including Audible’s integration with Echo and Alexa, Send This Book (social sharing), Podcasts, new mobile store and app launches and an improved unlimited listening offering.

Responsible for organic and paid search marketing channels at Amazon.co.ukOrganizational Highlights● Managed UK migration to a profit based PPC bidding strategy across product lines.● Integrated organic search keyword and rank monitoring tool across Amazon.co.uk. ● Rolled out SEO best practice guidelines and testing framework across site merchandising community

Responsible for the Amazon.co.uk affiliate and partner marketing programmes.Organizational Highlights● Project lead for EU launch of Google Product Search, becoming Amazon.co.uk’s largest Associate.● Launched Amazon UK’s efforts in Paid Social, partnering with Facebook.● Project lead for closure of EU Paid Search Associates channel, then Amazon’s largest, in order to facilitate greater control over Amazon’s search ecosystem.● Bridged partnership deals with NME, Virgin Media, Yahoo and HP amongst others.● Interim responsibility for European programme. Defined and led yearly strategy, remotely managed six-person team across four countries, ensured revenue and efficiency targets were met and represented the European Associates business team with worldwide leadership, technical and financial teams.

P&L responsible. Ensured digital subscription, margin, and revenue targets were met across territories. Recruited, led and mentored 15-member team with 4 direct reports.Organisational Highlights:● Grew revenues 48% YoY and increased the online division’s overall revenue contribution from 45% to 70%.● Recruited and developed an entire digital marketing team with specialists in online media buying, affiliate marketing, ecommerce, search marketing, project management, campaign production and data analysis.

Pursued key new business accounts, served as primary escalation contact for client issues, and liaised between US and European leadership setting sales and marketing targets and strategies. Organisational Highlights:● Won new business with key clients including Hotels.com, British Airways, Thomas Cook, Opodo, Virgin Holidays, Otto, Ancestry.co.uk, JD Williams, Staples, Match.com, HSBC and Nationwide.● Grew agency sector revenue contribution from 5% to 20% of revenue.

Mini Mba, Marketing

English