A customer-facing product leadership role responsible for developing, managing, and executing go-to-market strategies for new products targeted for small and medium business segments and delivering on pilot and full commercial launch targets, across regional markets globally. Including revenue target delivery, driving market penetration and acceleration, sales enablement for new products, and strengthening the product value proposition. Work cross-functionally with product, engineering, marketing, sales, legal, compliance, risk, among others.

Took time-off (sabbatical) to travel and recharge before taking on my next full-time role.

Lead Marketing team and Go-to-Market (GTM) strategies and execution for our strategic partnership fintech channel. Driving revenue, industry and customer insights, payment volume, and sales enablement for industry leading cloud-based software (SaaS) B2B payments and spend management platform for Micro/Sole Props, SMB's and Mid-Market customers. Responsibilities include value prop positioning, content strategy, analytics and accelerating program growth and usage for Bill.com products and new features. Work cross-functionally with Corporate Marketing, Product Management, Legal, Finance, Customer Experience, Engineering and Support teams to bring products to market through strategic partners (such as JPMC, BOA, WFB, PNC, KeyBank, FRB, SVB, and Intuit) while influencing product roadmap and key priorities.

Client facing role partnering with banks, credit unions, processors, debit networks, and key fintech providers to launch and grow a cutting-edge real-time P2P and business disbursement payments network - Zelle; a privately held fintech owned by seven of the country’s largest banks – Bank of America, Capital One, Chase, PNC, Truist/BB&T, US Bank, and Wells Fargo. Key success metrics included network growth towards ubiquity and total payment volume (dollars and number of transactions).Leadership role developing revenue growth strategies and digital partnerships while serving as a subject matter expert for market assessment, product solution engineering, rules compliance, technical integration, fraud risk, and communications with direct bank participants and reseller processors (FIS, Fiserv, Jack Henry, and CO-OP). Managed rapid growth of network bank, fintech and credit union participation realizing a 1,000%+ increase in financial institutions integrating Zelle into their mobile banking platforms; while building strong cross-functional external technology partnerships and internal relationships in a matrix environment with Product, UX/Design, Marketing, Sales, Engineering, Implementation, Legal, Fraud, and Operations teams.Drove payment product strategy, innovation, design, roadmap, and execution while championing use cases (P2P, SMB, B2C, BP, and RTP) as the cross-bank payments work group lead. Built consumer experience scorecard, which included tracking of KPI's and NPS. Active participation in annual industry/regional networking and trade show conference events (NACHA, AFP, Money 20/20, Digital Banking, FIS InFocus, Fiserv Forum, JHA TechConnect, CO-OP TH!NK).

Managed client-delivery for management consulting and strategy projects focusing on a variety of innovative banking solutions, including – retail banking, payments, digital strategies, and business process operational solutions. Assisted in development of build, buy and/or partner market strategies for clients. Oversaw business case development and presentation of findings to client senior / executive management teams. Also included account management, retention, and growing revenue for existing client relationships.

Subject matter expert financial service executive delivering a variety of next generation banking and employee benefit solutions and strategies – synthesizing product marketing, technology, consumer segments, retail banking, card/payments, and sales execution.Provided business, product, digital, and marketing strategy expertise to clients such as Wells Fargo Digital Channels, Bank of America, Tri-Valley R.O.P., Navigate Research, UCOP, Cal Alumni Assoc., NACUBO, University of Washington, Bank of the West, and University of California, Berkeley.Developed and lead cross-functional project team on RFP strategy, execution and award selection utilized by UC Berkeley that increased revenue by 250% with a best-in-class ten-year, $25MM marketing and services partnership agreement.

Financial services and higher education industries senior consultant providing strategic insight, thought leadership and project support for key campus-wide (Private-Public Partnerships - P3) client engagements nationally. Responsibilities include: due diligence, financial modeling, research, business case and strategy development, project management, RFP development, contract negotiations, as well as consultation for campus-wide business partnership program executions.Segments included banking services - branch & ATM distribution, product innovation and execution (deposits, co-branded cards, payments, insurance, employee benefits, treasury services, wealth management, student loans, financial education), marketing programs and sponsorships, as well as general business revenue solutions (athletics, telecommunications, solar, coffee, transportation, etc.).https://vca.berkeley.edu/news/bank-west-named-official-bank-uc-berkeley

Lead team in new multi-channel acquisition growth through product innovation, business development, pricing, fees, and overall P&L profitability for key consumer banking products within the $700B Retail Deposits portfolio; created annual card marketing plans that resulted in business surpassing sales targets by 300%+.Product management and leadership across cross-functional teams to launch and manage a variety of affinity, co-branded, and private-label products and programs including: card and payment technology solutions, deposit products, digital banking, treasury disbursement services, as well as off-site ATM and branch distribution strategies. Drove financial modeling, strategy execution, business case development, presentation and executive management approvals.Drove negotiation, execution, and account management of contract agreements (and renewals) of over 40 new card and payment technology relationships; achieving 85%+ RFP award rate – initial terms 5-7 years. Headed conference strategy, sponsorships, presentations, and participation at annual industry/regional networking and trade show conference events (NACUBO, NACCU, NACAS, AFP, Digital Banking).

Managed a team of marketing and sales enablement professionals in the development and execution of digital product sales/marketing strategies and programs nationally for the Digital Channels Group (formerly Internet Services Group). Primary focus included regional banker product knowledge, training development and execution, KPI's and sales strategies, and marketing campaign program development/management. Proactively partnered with Marketing Services to develop strategies and insightful multi-channel banking segment content, branding, collateral and distribution support resulting in a 185% sales cycle increase.Co-developed Wells Fargo's successful national Small Business Month campaign. Successfully improved customer acquisition, cross-sell, and retention of a diverse product set through multi-channel banking distribution (online, phone and branch).

Business development and marketing leadership role tasked with identifying and implementing new ecommerce, marketplace e-lending, and private label consumer lending relationships contributing to $1 billion in loan portfolio growth for a fintech start-up.Grew and managed small team of Home Equity Internet Services' business development and account managers that achieved record loan sales growth and funding through the acquisition and management of online and traditional co-branded and private-label strategic partnerships for start-up consumer lending business line. Developed and implemented integrated life cycle marketing solutions that resulted in 200% customer acquisition sales pipeline growth and demand generation of loans compared to traditional sales channels.

Entrepreneurial leadership in effectively leading the expansion and growth of a successful internal start-up retail community banking channel - encompassing all aspects of sales and service strategy, including sales management, operations, compliance, risk, and P+L management for retail banking operation in the Northwest market: banking channel included over 16 traditional and in-store (supermarket) branches, banking centers and offsite ATMs locations. Managed complex retail operations for diverse Wells Fargo banking markets, providing products and services to marketplace while exceeding company profitability goals and sales objectives.Transformed acquired under-performing branches by delivering a 165% sales target improvement and140% bottom line profit increase through in-field sales support, training, coaching, and mentorship.