Currently working with an exceptional group of production, marketing and operations professionals to produce world class MMA Events. In my role I provide creative direction and cross-functional expertise in key areas including Fighter Development & Management, MMA Event Production, Marketing/PR, and Event Logistics.

Drove growth and optimized profitability, serving on executive leadership team to plan and launch multi-national fighting events for the fastest growing and most innovative sports league organization.• Lead multiple teams in pre-planning and execution of all event operations for audiences of 3000-5000 in 20+ markets including Venue setup/strike, Production, Marketing / PR, Logistics, Fighter Management.• Negotiated and managed complex contract agreements, • Increased fighter retention to 80%, establishing innovative athlete stipend to provide support and training funds during Covid-19 pandemic, due to cancelled events.• Lowered event operational expenses by 10-15% YoY, developing and leveraging relationships with booking agents, venue management and managing co-marketing sponsorships.The Professional Fighters League (PFL) presents MMA for the first time in the sport-season format where individual fighters control their own destiny, competing in a regular season, playoffs, and championship. PFL’s differentiated format and exciting fights sparked breakout growth in 2018 for the league. PFL 2019 and 2020 Seasons will be presented live on primarily Thursday nights, primetime on either ESPN2 and ESPN Deportes or ESPN+.PFL is backed by an investor group of sports, media, entertainment, and business titans. For more info visit www.PFLmma.com and follow PFL on Instagram (@PFLmma), Twitter (@ProFightLeague) and Facebook (/ProFightLeague).

Recruited by COO to lead cross functional teams for startup MMA Fight League, managing development and execution of high value fight programs/events. • Grew fighter roster from 40 to 300+, maintaining a 70%+ retention rate by negotiating and managing agency and fighter relationships for multi-year contracts.• Consistently lowered costs for development, production, and coordination of 12-14 standalone events annually, including design, setup/strike, marketing & promotions, creating & streamlining comprehensive Event Planning Guide.

Recruited to lead & execute technology initiatives, IT service delivery, marketing, & PR to support new store openings for national frozen yogurt franchising company with 90+ locations in 15 states, Mexico/Central America.• Increased POS system reliability and performance, establishing installation/maintenance program and providing training to new franchisees.• Accelerated time to profitability for 20 new stores, creating and executing market focused marketing and PR plans including print, broadcast, and digital media.

Provided vision and direction in creating a new $4m+ division to sell Qwest telecom products and services to small to medium sized businesses. Consistently achieved sales goals, adding 10-12 clients, delivering $200-300k in ARR.

Joined this leading provider of voice, video and data services to prospect and maintain key accounts and sell telecommunications products and services to medium-sized businesses. • Consistently achieved 100% to quarterly sales goals, delivering $10M ARR, adding 12 net new accounts in first year, prospecting and leveraging network of contacts.Presented company products and services to both small and large groups; also delivered formal presentations to senior level management and end users. Obtained extensive technical training and integrated industry trends.Analyzed and managed pipeline activity while monitoring sales activities to reach monthly quotas.

Recruited to deliver profitable revenue growth, identifying, and acquiring new clients and guiding operations to design and build custom homes for regional Real Estate and New Construction development firm.* Drove monthly sales from $750,000 to $1.7 million within first year of hire. Exceeded sales quotas by 20%.h the steps in building and selling a home.

Governed several store openings in Dallas area, supervising 35+ employees, scheduling shifts and resolving conflicts. Met and exceeded all sales goals. Recruited new hires at job fairs and college campuses. Trained and “shadowed” managers-in-training on selling techniques, budgeting, policies and procedures, and role-play. Traveled to other stores to open and to determine ways to improve performance, sales and stores overall productivity. Managed 20 to 35 teammates and achieved significant improvements in their performance and contribution.Successfully implemented new policies and procedures while increasing personal sales and store quotas.

Opened trendy coffee shop specializing in signature drinks and a unique menu, in high end mall. After selling store, current owner now has several stores based off this initial concept. Grew revenue 15% YoY to $125K annually, strategically locating 12’x12’ kiosk in high traffic area

Launched this popular country/rock-n-roll themed nightclub boasting over 7000 square feet of bar space. Branded the logos, menus, and design of club to promote interest and draw in new crowds. Offered live music, dj’s, special events and national touring shows.Successfully sought and retained corporate sponsors including Pepsi, Coors, Dairy Queen, Coca Cola, Budweiser and Miller. Served as company spokesperson, conducting interviews with various media, newspaper, radio and television outlets.Utilized QSR Magazine as a resource for staying competitive with "Quality and Speed for Restaurant Success".Production company pulled in popular acts including Eddie Money, Great White, The Outfield, Candlebox, Oleander, 311, and James Bonamy while collaborating with the largest talent agencies in the world.Had a hand in the pre-production and set up of the movie, “Breakfast of Champions” starring Bruce Willis and Nick Nolte, when several scenes were filmed at Boot Scooters.