Professional nerd, keynote speaker, and author of the book VIDEOCRACY, an entertaining exploration of YouTube's most interesting trends and the impact of video in our culture.After a short stint as a writer and editor, I moved to Google where I originated YouTube's Culture & Trends function, which has since become a global operation that spans a wide range of projects and brings together data research, editorial storytelling, content analysis, and digital culture scholarship.I spend my days working on weird/fascinating problems at the intersection of digital media and global culture alongside an industry-leading assemblage of international experts. And also trying not to feel old while I run around and try to keep up with the internet.Generally living an open-ended quest to make sense of popular culture and the fascinating new ways people use media. Current interests: - How trends spread (or fail to) across geographies- Interactions between existing and emerging media formats- The perceived speed of cultural evolution- Career development for talented people in ambiguous fields/industries- Subjective rankings of the following: fictional detective mysteries, rappers, critically-panned action films, national parks, software-based productivity hacks, sandwiches.