Kevin Alwell Email & Phone Number

Tampa, FL, US

Tampa, Florida, United States

• Co-led the sale and activation of franchise's first away jersey patch partnership with AdventHealth, including the launch of a first-of-its-kind Patch with a Purpose charitable program.
• Manages a portfolio of 21 primary partnership accounts with oversight on delivering contractual obligations worth over $6 million in annual revenue
• Management of partnership with organizational RSN partner, FanDuel Sports Network, with additional oversight of contractual fulfillment for all TV-facing partner inventory worth up to $8.3M in annual revenue, including.
• Tasked with driving new organization revenue opportunities, developing renewal and upsell pitch decks involving static and virtual signage, in-arena features, television and digital marketing integration, and.
• Team lead in KPI revenue analysis and KORE CRM management, spearheading department efforts in biannual NHL HRR sponsorship reporting

Greater Tampa Bay Area

• Manages a portfolio of 16 primary partnership accounts with oversight on delivering the contractual obligations worth roughly $4 million in annual revenue
• Responsible for generating over $1M in organizational new business revenue across renewal campaigns, upsells, and hospitality sales to partner accounts
• Grew accounts up for renewal across the Tampa Bay Lightning property by an average of 56% in year over year revenue
• Oversight of Customer Relationship Management (CRM) platform to track asset inventory and partner entitlement, leading organizational transition from SSB to KORE
• Team representative overseeing NHL's launch of digitally enhanced dasherboards (DED), using data-backed insights to implement inaugural programming strategy and maximize revenue and partner media value retention
• Provides KPI analysis and delivers tangible results across all Vinik Sports Group properties, including the Tampa Bay Lightning, University of South Florida Athletics, and The Identity Tampa Bay

• Used data to determine market and business insights and identify consumer and fan behavior
• Created automated Brand Health Dashboard through Tableau, using consumer data pulled from YouGov Insights to compare Tampa Bay Lightning brand health and fan behavior to other “Big 4” professional sports teams
• Conducted web and content audits to provide suggestions for digital media programming and strategy improvement
• Oversaw Qualtrics survey analysis and Tableau dashboard maintenance built to optimize business decisions

Tampa, Florida, United States

• Conducts analytical research for program partners, including Tampa Bay Lightning, WISE, and Wasserman.
• Assisted Wasserman with the launch and roll out of “The Collective” and other diversity and inclusion initiatives.
• Assists in the creation and review of research papers, presentations, and project papers.
• Collaborates with out of market researchers to collect and analyze data for visualization.

Storrs Mansfield, Connecticut

• Oversee all day-to-day operation and gameday operations; primary point of contact for UConn Women’s soccer team administrative duties
• Creates away trip itineraries, organizes equipment, film breakdown, tracks game and practice statistics, and assists with team social media.
• Serves as point of contact for all away matches, scheduling away trip practice times and securing facility usage at away stadiums.
• Coordinates all administrative details for annual ID Clinics for prospective collegiate athletes.

• Travels domestically to assist SUM/USSF Venue Press Officers with various media operations assignments, including press conference and mixed zone set up and break down, press accreditation distribution, and photography.
• Coordinates with Venue Broadcast Managers on match presentation details to ensure proper camera and audio setup for exceptional live national television coverage on ESPN and Fox Sports.
• Staffed for 2017 and 2019 Concacaf Gold Cups, 2018 SheBelieves Cups and several international friendlies.

United States

• Traveled domestically to five venues to assist press conferences and facilitate player media availability for the International Champions Cup and inaugural La Liga-Serie A Cup.
• Coordinated first team movements and team PR efforts with team media officers and national broadcasters.

New York, New York, United States

• Drafted press releases and media advisories for the 2019 International Champions Cup and LaLiga-Serie A Cup.
• Helped facilitate press conference and player media availability for teams such as FC Barcelona and Real Madrid.
• Traveled to several venues to assist Venue Press Officers with media operations efforts for international matches.
• Coordinated with Venue Broadcast Managers to ensure proper match coverage across all ESPN platforms.
• Served as official press liaison for ACF Fiorentina and SL Benfica ahead of their ICC match at Red Bull Arena.

Harrison, New Jersey, United States

• Assisted Red Bull Arena operations with all aspects of event management and partnership activation, including oversight of assigned corporate sponsorship assets.
• Consulted with team partners to lead proper execution of assigned contractual elements and asset branding.
• Led the physical set-up and break-down of all on- and off-site events, including the Major League Soccer regular season, Audi MLS Cup Playoffs, and several international matches.

Chester, Pennsylvania, United States

• Coordinated the set up and break down of first team technical areas on match days, including locker room and team benches.
• Oversight of contracted sponsorship asset management and activation throughout stadium plaza and interior signage.
• Served as liaison for visiting team personnel, adhering to their equipment needs and technical area requests.

Greater New York City Area

• Offered assistance to the New York Venue Press Officer and Club Media Officials with press conference and accreditation requests throughout the tournament for teams including Real Madrid, Liverpool, and Manchester City.
• Coordinated with national television for matchday production and first team media requests.

Served as a point of contact for over ten International Champions Cup corporate sponsors at the Fan Plazas at both MetLife Stadium and Red Bull Arena, open to more than 10,000 fans at a time.

Master Of Business Administration - Mba

Vinik Sport and Entertainment Management Graduate MBA Program, class of 2022.

Master'S Degree, Sport And Entertainment Management

Vinik Sport & Entertainment Management Graduate MBA Program, class of 2022.

Bachelor Of Arts (B.A.), Statistics

Bachelor Of Arts (B.A.), Economics

Bachelor Of Science (B.S.), Sport Management

Activities and Societies: Honors Program