Oversee the accurate, on time execution of digital and traditional advertising programs.Reconciliation of client and vendor contracts.Monitor campaign effectiveness and internal reporting systems for quality assurance/ quality control.Manage delivery and campaign pacingCoordinate with paid media and account teams on campaign planning.Collaborate with creative and web teams to define and optimize ad creative to improve efficiencies and campaign resultsProvide thought… Show more Oversee the accurate, on time execution of digital and traditional advertising programs.Reconciliation of client and vendor contracts.Monitor campaign effectiveness and internal reporting systems for quality assurance/ quality control.Manage delivery and campaign pacingCoordinate with paid media and account teams on campaign planning.Collaborate with creative and web teams to define and optimize ad creative to improve efficiencies and campaign resultsProvide thought leadership to agency, team members, clients, public. Show less

Wilson Digital is a Rochester based digital marketing agency specializing in supporting small to medium sized businesses, non-profits, and grassroots political campaigns.  We connect your organization with the right people, at the right time, when they're ready to take action. Search MarketingSocial Media MarketingEmail MarketingBrand and Marketing StrategyWebsite Creation and Conversion OptimizationTracking ImplementationMarketing Analysis and Consultation

Responsible for increasing online revenue from site usersPlanned, Managed, and Executed Facebook, Instagram, & Google Ads campaigns for partner communities in the US and Canada. Expanded use of Facebook custom conversion tracking to optimize campaigns for profit generating products. Increased Ad product revenue ROAS (Return on Ad Spend) 300%. Optimized a website product page to increase per user revenue by $0.30.Initiated & project managed pre-checkout content experiment… Show more Responsible for increasing online revenue from site usersPlanned, Managed, and Executed Facebook, Instagram, & Google Ads campaigns for partner communities in the US and Canada. Expanded use of Facebook custom conversion tracking to optimize campaigns for profit generating products. Increased Ad product revenue ROAS (Return on Ad Spend) 300%. Optimized a website product page to increase per user revenue by $0.30.Initiated & project managed pre-checkout content experiment rollout, allowing users to explore additional product offerings like collars and toys during licensing process. Designed to easily swap & test various offerings. Planned and managed rollout of new wallet card product, including design, stakeholder management, and printer selection.Oversaw transition to Google Analytics 4, consolidating all North American sites into one property for better insights across all partner sites. Show less

Responsible for supervising digital marketing team & building digital strategies with clients.Collaborate with clients to develop & implement comprehensive digital strategies, matching client needs, budget, & brand personality with appropriate services. Executed Facebook / Instagram retail ecommerce campaigns with ROAS consistently above 7.0.Built high-performing Google Ads search and YouTube campaigns for clients across several verticals. Built campaigns for cross platform… Show more Responsible for supervising digital marketing team & building digital strategies with clients.Collaborate with clients to develop & implement comprehensive digital strategies, matching client needs, budget, & brand personality with appropriate services. Executed Facebook / Instagram retail ecommerce campaigns with ROAS consistently above 7.0.Built high-performing Google Ads search and YouTube campaigns for clients across several verticals. Built campaigns for cross platform optimization by utilizing remarketing & multi-touch tactics that drive sales & increase average order value. Implemented a reporting system that pulls data from all platforms, allowing us to generate automated reports & analysis of campaign deliverables for clients.Always adapting to new circumstances and client needs. Whatever it takes. Show less

Responsible for Fundraising, Marketing, and Fund DevelopmentSecured Google Ad Grants and implemented several Google AdWords search campaignsManaged all MHA owned communications channels: Website, Facebook, Twitter, etc.Organized multi-channel Family Support Services Marketing Campaign. (Facebook, print, SEM, Re-marketing, & Transit ads)Clarified and updated the MHA brand organization-wide. Began process of updating materials to ensure all departments complied with a unified… Show more Responsible for Fundraising, Marketing, and Fund DevelopmentSecured Google Ad Grants and implemented several Google AdWords search campaignsManaged all MHA owned communications channels: Website, Facebook, Twitter, etc.Organized multi-channel Family Support Services Marketing Campaign. (Facebook, print, SEM, Re-marketing, & Transit ads)Clarified and updated the MHA brand organization-wide. Began process of updating materials to ensure all departments complied with a unified brand standardBuilt relationships with donors and grant funders to ensure long term revenue streamsBuilt relationships with press and doubled earned media in first year Show less

Support the Director of Development, Director of Operations, and Executive DirectorServe as the RCN Board LiaisonContributed to creation of Marketing and Development Key focus Area metrics and strategies during the Strategic Planning processDeveloped Social Media marketing and advertising strategyCreate data organization strategy and began cleanup of DonorPerfect database to allow development team and the board to better analyze data and create segmented donor solicitation lists

Responsible for meeting Rochester Childfirst Network development obligations and goals under the direction of the Executive Director and the Development Committee of the Board of Directors until a permanent Director of Development is hired. Primary responsibilities during Interim period include:Ensure successful completion of the 2014-2015 Annual Children's Fund CampaignOversee RCN marketing and communications efforts including print advertising, social media, and website… Show more Responsible for meeting Rochester Childfirst Network development obligations and goals under the direction of the Executive Director and the Development Committee of the Board of Directors until a permanent Director of Development is hired. Primary responsibilities during Interim period include:Ensure successful completion of the 2014-2015 Annual Children's Fund CampaignOversee RCN marketing and communications efforts including print advertising, social media, and website RCN4kids.orgCompile/Complete Annual Report and Spring 2015 NewsletterOversee Strawberry Festival Family Fun event and RCN 2nd Annual Golf tournamentContinue fulfilling responsibilities of Executive Coordinator position Show less

Assist RCN childcare providers with child enrollments, CACFP Claims, and reimbursement qualificationLed department projects such as online CACFP claims management, policy book update, and training book designProcess FCC Satellites of Greater Rochester membership renewal and facilitate membership benefits

Demonstration Marketing/Product PromotionsDirect Sales position involving show style demonstrations at various BJs wholesale clubsDemonstrated IBIZ Wax products for BJs MembersIndependently set up displays for two week show runs

Describe and present Genesee, Dundee, and Brew House products in a positive mannerSuggest changes to retail displays for better product presentationWalk guests through beer making process and explain equipment in pilot breweryInteract directly with customers in alcohol and retail sales Cicerone certified beer server

Promoted AFP brand and issue advocacy efforts to volunteer prospectsSought out ally organizations for speaking engagements and volunteer solicitation Managed volunteers and employees participating in phone banks and door-to-door issue advocacy effortsUnderstood 501(c)3/501(c)4 designations for AFP Foundation and AFP tax compliance

Utilized Intranet Quorum database to input constituent mail regarding casework related issues and legislative issues. Wrote drafts for outgoing constituent casework mail as well as office correspondence to federal agencies on behalf of constituents. Conducted research to address constituent concerns. Answered phones, greeted visitors, and maintained filing system for current and completed casework. Designed intern training program for above tasks.

Utilized Intranet Quorum database to input constituent mail regarding casework related issues and legislative issues. Wrote drafts for outgoing constituent casework mail. Drafted office correspondence to federal agencies on behalf of constituents. Researched to address constituent concerns. Answered phones, greeted visitors, maintained filing system for current and completed casework, and performed other miscellaneous office tasks.

-Watched over and maintain the safety and well being of a community of 24 residents by mediating conflicts and enforcing the student conduct code-Managed crisis situations under the direction of campus safety and security such as medical emergencies and escalated conflicts-Aided residents in getting help or finding resources such as academic assistance, campus safety and security concerns, sexual assault assistance, and other campus resources-Organized and execute floor programming… Show more -Watched over and maintain the safety and well being of a community of 24 residents by mediating conflicts and enforcing the student conduct code-Managed crisis situations under the direction of campus safety and security such as medical emergencies and escalated conflicts-Aided residents in getting help or finding resources such as academic assistance, campus safety and security concerns, sexual assault assistance, and other campus resources-Organized and execute floor programming such as a building wide barbeque or an elections return night.-Performed administrative tasks such as filling out Incident Reports and handle budgets Show less

Intern for Rep. Richard Hanna (NY-24) Drafted letters addressing constituent inquiries regarding the member’s legislative positions  Answered questions and took messages from constituents who called into the DC office Maintained database integrity to ensure continued accuracy of district information