Kevin Babusiak Email & Phone Number

Milwaukee, WI

Responsible for the strategy and leadership of the partnership sales and activation team, managing the development of best-in-class platforms and sponsor activation programs for the Brewers and their partners, while serving as a member of the organization's leadership team.

Course Description: This class is intended to provide students with a greater understanding of the current issues and topics related to the field of sport agency management. Areas covered range from sport agency origination, development, and current situations to the various types, arrangements, operations, functions, and settings of sport management and.

Chicago, IL

Management of Allstate NCAA sponsorship strategy and activation (Sugar Bowl, Final Four, etc)Direct Allstate Life Insurance sponsorship efforts in the endurance space (Allstate Life 13.1 Marathon)Responsible for budget oversight of more than $2M in activation assetsStrategic consulting and new business development with Small Business Insurance, Wealth.

• Lead the re-launch of the (Richard) Petty Family Foundation within the NASCAR industry and non-profit marketplace
• Create, market, and manage all non-profit, fundraising and partnership initiatives for the Petty Family Foundation (PFF)
• Managed all aspects of the 2009 inaugural Richard Petty Charity Golf Classic (promotion, sales, activation, hospitality) and have continued efforts for the 2010 event
• Executed golf event marketing plan through online, at-track, and broadcast media; negotiated $100,000 in-kind media deal with Time Warner Cable
• Grossed $200,000+ in sales via presenting, premium level and general sponsorship packages for first time golf event
• Draft all corporate communications and NASCAR releases for Petty Family Foundation; manage social media directives

• Consultant to Nationwide Insurance’s internal brand management team regarding its Nationwide Tour, Columbus Blue Jackets (NHL) and Columbus Destroyers (AFL) sponsorships, strategic development, local market.
• Created marketing and activation strategies directed at the Nationwide consumer base with goals of increasing revenue, brand awareness and purchase consideration
• Served as the liaison for Nationwide Insurance under its agreement with the PGA TOUR as the day-to-day contact with the PGA TOUR, The Golf Channel, tournament staff, and regional agencies/marketing directors
• Created post-tournament analysis reports, year-end measurement/ROI studies, and sponsorship/competitive analysis
• Managed vendor displays and lead generation efforts at both professional golf and NASCAR events
• Executed tournament operations, hospitality and sponsorship analysis for WMG clients Northern Trust and Friedman, Billings & Ramsey

• Tested Software for Updates and Problems as an Account Representative for Frankenmuth Mutual Insurance Co.
• Drafted approach requirements to make changes to the computer interface per customer requests
• Wrote business specs for approved changes and updates to system software
• Six Sigma Certified: Project Management Team Member, specializing in creating streamlined, cost effective processes

• Managed 30 Mutual of Omaha Drive, Chip & Putt Junior Challenge events across the US and Canada; coordinated travel and logistics to 100 cities over 9 month span, including 14 nationally televised regional championships
• Facilitated affiliate sales and negotiations with cable operators (Comcast, Time Warner, Charter, etc.)
• Marketing Relations with product vendors and local sponsors at each event (Nike Golf, Mutual of Omaha, Rixstine Trophy, Upper Deck, Delta Apparel, etc.)

Msa, Sports Administration

Bachelors, Sport Marketing & Management

Activities and Societies: Phi Kappa Psi Fraternity, Indiana University Student Foundation

Education record