Kevin Bauer

Kevin Bauer Email and Phone Number

Principal Consultant @ Mastercard Data & Services
Lebanon, OR, US
Kevin Bauer's Location
Lebanon, Oregon, United States, United States
About Kevin Bauer

Helping brands build and align marketing, data and technology strategies to get the most from today's landscape of modern consumer expectations, privacy regulations, 1st party data focus, and ROI needs.

Kevin Bauer's Current Company Details
Mastercard Data & Services

Mastercard Data & Services

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Principal Consultant
Lebanon, OR, US
Kevin Bauer Work Experience Details
  • Mastercard Data & Services
    Principal Consultant
    Mastercard Data & Services
    Lebanon, Or, Us
  • Kessel Digital
    Founder & Ceo
    Kessel Digital Aug 2019 - Present
    Chaska, Minnesota, Us
    We operate at the intersection of 1st party customer data, marketing technology, digital media and eCommerce execution, and consented customer experiences. We enable brands to rapidly adapt to the changing consumer and technology landscape by aligning their strategy, technology, data, measurement, people and operational processes to get the most from a 1st party, privacy-by-design, cookieless world.
  • Mastercard Data & Services
    Loyalty And Martech Strategy Consultant
    Mastercard Data & Services Oct 2021 - Present
    Purchase, New York, Us
    Provide loyalty and data strategy for key client engagements across Retail, Grocery, QSR, Financial Services and CPG
  • Foundry.Cc
    Principal Consultant
    Foundry.Cc Jul 2024 - Present
    Maitland, Florida, Us
    Leading client engagements for Marketing and Data Strategy. Focus on customer data-driven forecasting/modeling, MarTech assessment, Organizational change management and executive business and marketing strategy.
  • Prohaska Consulting
    Data & Identity Consultant
    Prohaska Consulting Sep 2021 - Present
    New York, New York, Us
    Leading data and identity strategy consulting projects. Working with global-scale, buy-side and sell-side clients.
  • Association Of National Advertisers
    Training Faculty Member
    Association Of National Advertisers Mar 2022 - Present
    New York, Ny, Us
    Member of training faculty as part of Prohaska Consulting. Lead training on data and identity strategy for national, international, and bespoke audiences.
  • Arkle
    Member Of The Board Of Advisors
    Arkle Oct 2019 - Present
    San Mateo, California, Us
    Accelerating growth for DTC brands by aligning strategy and executional capabilities across data, marketing, technology and commerce operations.
  • Canton Marketing Solutions
    Advisor - North America
    Canton Marketing Solutions Aug 2021 - May 2022
    London, London, Gb
    What worked in marketing yesterday, doesn't work today. Canton Marketing Solutions are leaders in privacy-first design of advertising and marketing programs and their supporting technology stacks for a cookieless future.
  • 3Radical
    Interim Svp Strategic Services & Founder Of The Radical Network
    3Radical Jan 2020 - Aug 2021
    Bristol, Gb
    3radical is a consumer data acquisition and audience engagement solution provider.Executive leader with responsibility across AMEA, APAC, AMER for go-to-market strategy including value proposition development, messaging, market positioning, sales enablement, marketing content and product strategy. Authored thought leadership pieces, sales materials and investment approach content. Developed global delivery processes from client strategic solution discovery through implementation, professional services delivery and account renewal.
  • Perficient Digital
    Digital Marketing Strategy Practice Director
    Perficient Digital Oct 2018 - Aug 2019
    St Louis, Mo 63141, Mo, Us
    Responsible for envisioning, building and sharing Perficient's unique capabilities and winning approach to people-focused digital marketing that creates leverage across a brand P&L. Helped leading brands in all areas of digital transformation including digital marketing strategy, digital experience optimization, marketing technology and business process optimization for a customer centric, digitally driven world. Particular speciality and focus on customer data strategy and analytics.
  • Bluestem Brands, Inc.
    Vp Ecommerce And Site Merchandising
    Bluestem Brands, Inc. Mar 2017 - Sep 2018
    Eden Prairie, Minnesota, Us
    Responsible for optimizing the digital customer experience. Teams and capabilities included: Digital Analytics, Category Management, Site Optimization & Testing, Taxonomy & Search, Product Content and Operations. Worked with many other teams across the organization to improve the digital commerce/eCommerce customer experience and business results. Responsibility for many key lines of our P&L as well as many areas of critical customer experience metrics.
  • Bluestem Brands, Inc.
    Vp Marketing
    Bluestem Brands, Inc. May 2015 - Sep 2018
    Eden Prairie, Minnesota, Us
    Responsible for all marketing strategies while maintaining P&L responsibility for all sales, advertising and promotions for Gettington.com.
  • The Lacek Group
    Director Of Digital Strategy
    The Lacek Group Nov 2014 - May 2015
    Minneapolis, Mn, Us
  • Harry & David
    Vp Of Ecommerce And Digital Marketing
    Harry & David Jul 2013 - Mar 2014
    Medford, Or, Us
    Lead all B2C and B2B digital marketing, UX/UI, digital merchandising, analytics and digital product management programs and strategy. Drive Omni-Channel marketing and sales strategy. Responsible for mobile, desktop and tablet commerce, marketing and customer experience. Oversee team development and execution of all SEM, SEO, social, mobile, remarketing, display, affiliates and business development teams. Maintain P&L responsibility for $300M+/year division.
  • Cabela'S
    Director Of Ecommerce And Digital Marketing
    Cabela'S Jan 2012 - Jul 2013
    Sidney, Nebraska, Us
    Leader and creator of one of the first ever Digital Innovation labs for a major retailer. Responsible for all digital and Omni-Channel strategy. Drove strategic development and execution of Cabela’s digital, mobile (app and mobile web) and social commerce initiatives across the enterprise. Included all digital customer experiences across desktop, mobile, tablet and in-store platforms. Responsible for all digital marketing teams, programs and strategies including mobile, social, SEM, SEO, CSE, affiliate, remarketing, Email, Push messaging, SMS, display media and other emerging digital programs that engaged and built long term relationships with new and existing customers.Key leader of print to digital transformation and marketing organization effectiveness programs.Built and received approval for largest single strategic business case ever approved. Responsible for revenue approaching $1B with marketing and G&A budgets matching this scale. Key thought leader for loyalty program and consumer credit card marketing and customer experience integration within Omni-Channel programs.
  • Altrec.Com
    Vice President And Director Of Ecommerce, Marketing, Business And Product Development
    Altrec.Com 2007 - 2011
    Owned all digital strategy and execution for Ecommerce / multi-channel marketing programs including social, SEM, SEO, Display, Email, Remarketing, Affiliates, Business Development, and CRM with full P&L responsibility for IR top 250 pure-play outdoor gear and apparel retailer. Lead all analytics, business intelligence, forecasting, UX/UI, design, digital merchandising, web development, PMO and B2B sales growth strategies.
  • Yahoo!
    General Manager | Head Of Online Sales | Director At Yahoo! Europe - Autos
    Yahoo! 2004 - 2007
    Sunnyvale, Ca, Us
    Owned strategy, marketing, consultative and direct sales, client services, customer experience, product management/marketing and P&L for autos across 9 EU countries and 18 sites within matrixed organization. Defined and developed Ecommerce business for autos industry. Drove consultative sales with top advertisers across Europe. Lead innovation of new business models in CPM, CPC, CPA, and revolutionary social and mobile experiences. Lead M&A for autos integration with Kelkoo.co.uk
  • Enterprise Rent-A-Car
    Group Sales And Training Manager/Area Manager
    Enterprise Rent-A-Car 1993 - 2004
    St. Louis, Mo, Us
    Launched company in UK as one of first employees. Owned P&L. Lead client services, consultative sales, marketing, retail operations, fleet management, finance, HR, local marketing, and all B2B and B2C sales.

Kevin Bauer Skills

E Commerce Digital Marketing Strategic Partnerships Strategy Online Advertising Digital Strategy Advertising Online Marketing Business Development Product Marketing Seo Lead Generation Web Analytics Strategic Planning Social Media Sem Social Media Marketing Analytics Start Ups Marketing Communications Brand Management Crm Product Management Mobile Marketing Project Management Executive Management Brand Development Sales Management B2b Website Development Contract Negotiation Multi Channel Marketing Developing New Markets Ux International Business Experience Public Relations Website Merchandising Retail Marketing Multivariate Testing Catalog Marketing Omni Channel Retail Omni Channel Marketing Attribution Modeling Consultative Sales Management Profit And Loss Management Merchandising Multi Channel Retail Business Intelligence Consultative Sales Professional Integrated Marketing

Kevin Bauer Education Details

  • Oregon State University
    Oregon State University
    Business Administration
  • Hennepin Technical College
    Hennepin Technical College
    Cabinetmaking And Millwork

Frequently Asked Questions about Kevin Bauer

What company does Kevin Bauer work for?

Kevin Bauer works for Mastercard Data & Services

What is Kevin Bauer's role at the current company?

Kevin Bauer's current role is Principal Consultant.

What is Kevin Bauer's email address?

Kevin Bauer's email address is ke****@****nds.com

What is Kevin Bauer's direct phone number?

Kevin Bauer's direct phone number is +195228*****

What schools did Kevin Bauer attend?

Kevin Bauer attended Oregon State University, Hennepin Technical College.

What are some of Kevin Bauer's interests?

Kevin Bauer has interest in Guitar, Fly Fishing, Road Biking, Mainframes, Sci Fi, Web Marketing, Hubspot, Cobol, Google Social Strategy, Hiking.

What skills is Kevin Bauer known for?

Kevin Bauer has skills like E Commerce, Digital Marketing, Strategic Partnerships, Strategy, Online Advertising, Digital Strategy, Advertising, Online Marketing, Business Development, Product Marketing, Seo, Lead Generation.

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