Kevin Bauer Email and Phone Number
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Helping brands build and align marketing, data and technology strategies to get the most from today's landscape of modern consumer expectations, privacy regulations, 1st party data focus, and ROI needs.
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Principal ConsultantMastercard Data & ServicesLebanon, Or, Us -
Founder & CeoKessel Digital Aug 2019 - PresentChaska, Minnesota, UsWe operate at the intersection of 1st party customer data, marketing technology, digital media and eCommerce execution, and consented customer experiences. We enable brands to rapidly adapt to the changing consumer and technology landscape by aligning their strategy, technology, data, measurement, people and operational processes to get the most from a 1st party, privacy-by-design, cookieless world. -
Loyalty And Martech Strategy ConsultantMastercard Data & Services Oct 2021 - PresentPurchase, New York, UsProvide loyalty and data strategy for key client engagements across Retail, Grocery, QSR, Financial Services and CPG -
Principal ConsultantFoundry.Cc Jul 2024 - PresentMaitland, Florida, UsLeading client engagements for Marketing and Data Strategy. Focus on customer data-driven forecasting/modeling, MarTech assessment, Organizational change management and executive business and marketing strategy. -
Data & Identity ConsultantProhaska Consulting Sep 2021 - PresentNew York, New York, UsLeading data and identity strategy consulting projects. Working with global-scale, buy-side and sell-side clients. -
Training Faculty MemberAssociation Of National Advertisers Mar 2022 - PresentNew York, Ny, UsMember of training faculty as part of Prohaska Consulting. Lead training on data and identity strategy for national, international, and bespoke audiences. -
Member Of The Board Of AdvisorsArkle Oct 2019 - PresentSan Mateo, California, UsAccelerating growth for DTC brands by aligning strategy and executional capabilities across data, marketing, technology and commerce operations. -
Advisor - North AmericaCanton Marketing Solutions Aug 2021 - May 2022London, London, GbWhat worked in marketing yesterday, doesn't work today. Canton Marketing Solutions are leaders in privacy-first design of advertising and marketing programs and their supporting technology stacks for a cookieless future. -
Interim Svp Strategic Services & Founder Of The Radical Network3Radical Jan 2020 - Aug 2021Bristol, Gb3radical is a consumer data acquisition and audience engagement solution provider.Executive leader with responsibility across AMEA, APAC, AMER for go-to-market strategy including value proposition development, messaging, market positioning, sales enablement, marketing content and product strategy. Authored thought leadership pieces, sales materials and investment approach content. Developed global delivery processes from client strategic solution discovery through implementation, professional services delivery and account renewal. -
Digital Marketing Strategy Practice DirectorPerficient Digital Oct 2018 - Aug 2019St Louis, Mo 63141, Mo, UsResponsible for envisioning, building and sharing Perficient's unique capabilities and winning approach to people-focused digital marketing that creates leverage across a brand P&L. Helped leading brands in all areas of digital transformation including digital marketing strategy, digital experience optimization, marketing technology and business process optimization for a customer centric, digitally driven world. Particular speciality and focus on customer data strategy and analytics. -
Vp Ecommerce And Site MerchandisingBluestem Brands, Inc. Mar 2017 - Sep 2018Eden Prairie, Minnesota, UsResponsible for optimizing the digital customer experience. Teams and capabilities included: Digital Analytics, Category Management, Site Optimization & Testing, Taxonomy & Search, Product Content and Operations. Worked with many other teams across the organization to improve the digital commerce/eCommerce customer experience and business results. Responsibility for many key lines of our P&L as well as many areas of critical customer experience metrics. -
Vp MarketingBluestem Brands, Inc. May 2015 - Sep 2018Eden Prairie, Minnesota, UsResponsible for all marketing strategies while maintaining P&L responsibility for all sales, advertising and promotions for Gettington.com. -
Director Of Digital StrategyThe Lacek Group Nov 2014 - May 2015Minneapolis, Mn, Us -
Vp Of Ecommerce And Digital MarketingHarry & David Jul 2013 - Mar 2014Medford, Or, UsLead all B2C and B2B digital marketing, UX/UI, digital merchandising, analytics and digital product management programs and strategy. Drive Omni-Channel marketing and sales strategy. Responsible for mobile, desktop and tablet commerce, marketing and customer experience. Oversee team development and execution of all SEM, SEO, social, mobile, remarketing, display, affiliates and business development teams. Maintain P&L responsibility for $300M+/year division. -
Director Of Ecommerce And Digital MarketingCabela'S Jan 2012 - Jul 2013Sidney, Nebraska, UsLeader and creator of one of the first ever Digital Innovation labs for a major retailer. Responsible for all digital and Omni-Channel strategy. Drove strategic development and execution of Cabela’s digital, mobile (app and mobile web) and social commerce initiatives across the enterprise. Included all digital customer experiences across desktop, mobile, tablet and in-store platforms. Responsible for all digital marketing teams, programs and strategies including mobile, social, SEM, SEO, CSE, affiliate, remarketing, Email, Push messaging, SMS, display media and other emerging digital programs that engaged and built long term relationships with new and existing customers.Key leader of print to digital transformation and marketing organization effectiveness programs.Built and received approval for largest single strategic business case ever approved. Responsible for revenue approaching $1B with marketing and G&A budgets matching this scale. Key thought leader for loyalty program and consumer credit card marketing and customer experience integration within Omni-Channel programs. -
Vice President And Director Of Ecommerce, Marketing, Business And Product DevelopmentAltrec.Com 2007 - 2011Owned all digital strategy and execution for Ecommerce / multi-channel marketing programs including social, SEM, SEO, Display, Email, Remarketing, Affiliates, Business Development, and CRM with full P&L responsibility for IR top 250 pure-play outdoor gear and apparel retailer. Lead all analytics, business intelligence, forecasting, UX/UI, design, digital merchandising, web development, PMO and B2B sales growth strategies.
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General Manager | Head Of Online Sales | Director At Yahoo! Europe - AutosYahoo! 2004 - 2007Sunnyvale, Ca, UsOwned strategy, marketing, consultative and direct sales, client services, customer experience, product management/marketing and P&L for autos across 9 EU countries and 18 sites within matrixed organization. Defined and developed Ecommerce business for autos industry. Drove consultative sales with top advertisers across Europe. Lead innovation of new business models in CPM, CPC, CPA, and revolutionary social and mobile experiences. Lead M&A for autos integration with Kelkoo.co.uk -
Group Sales And Training Manager/Area ManagerEnterprise Rent-A-Car 1993 - 2004St. Louis, Mo, UsLaunched company in UK as one of first employees. Owned P&L. Lead client services, consultative sales, marketing, retail operations, fleet management, finance, HR, local marketing, and all B2B and B2C sales.
Kevin Bauer Skills
Kevin Bauer Education Details
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Oregon State UniversityBusiness Administration -
Hennepin Technical CollegeCabinetmaking And Millwork
Frequently Asked Questions about Kevin Bauer
What company does Kevin Bauer work for?
Kevin Bauer works for Mastercard Data & Services
What is Kevin Bauer's role at the current company?
Kevin Bauer's current role is Principal Consultant.
What is Kevin Bauer's email address?
Kevin Bauer's email address is ke****@****nds.com
What is Kevin Bauer's direct phone number?
Kevin Bauer's direct phone number is +195228*****
What schools did Kevin Bauer attend?
Kevin Bauer attended Oregon State University, Hennepin Technical College.
What are some of Kevin Bauer's interests?
Kevin Bauer has interest in Guitar, Fly Fishing, Road Biking, Mainframes, Sci Fi, Web Marketing, Hubspot, Cobol, Google Social Strategy, Hiking.
What skills is Kevin Bauer known for?
Kevin Bauer has skills like E Commerce, Digital Marketing, Strategic Partnerships, Strategy, Online Advertising, Digital Strategy, Advertising, Online Marketing, Business Development, Product Marketing, Seo, Lead Generation.
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