Kevin Baum, Mba Email & Phone Number

Charlotte, Nc, Us

Latham, New York, United States

NSi Industries has a strong presence in the Electrical Distribution market for power connection products. The product line is a blend of internally manufactured items and purchased items across North America and Asia. NSi is owned by a Private Equity firm and operates primarily in the Business-to-Business channels of Electrical Distribution. Responsible for management over the branch circuitry product lines consisting of indoor power connection items such as wire and terminal connectors, grounding items, and wire splicing products, in addition to analyzing new markets and business cases for product line expansions..

Mooresville, North Carolina, United States

Responsible for day-to-day management of the extension cord and timers product line (roughly $90MM) as well as strategic planning for product line expansion. This role is also responsible for mentoring a team of less-experienced Product Managers and project management.• Launched a Wi-Fi Smart Outlet product line into Costco Canada in 2018 which will gain repeat orders in 2019 while also expanding the product line for introduction to multiple retail accounts in 2019. Product line rollout involved Competitive Market and Voice of the Customer analysis, package and graphics design, sales team and customer service training.• Worked with our Sales and Marketing team to develop product line bids for ACE Hardware and Walmart among other retailers.. This involved product line analysis and coordinating with factories in China to develop new products. Won business at ACE Hardware and Do It Best representing more than $2 million per year in revenue.

Charlotte, North Carolina, United States

Responsible for strategy development, product management, and product development for the OEM and Aftermarket parts division within Wastequip. Currently managing two additional staff to support the Product Management function.• Developed 3-year Product Roadmap plan for increasing the business from $12MM to $30MM through Voice of the Customer analysis with cutomer partners and identification of key current and adjacent equipment categories.• Initiated a new Stage-Gate product development process that has increased new product introduction rates from one product per month to ten per month.• Revamped Strategic Marketing Plan to improve both standard and digital marketing plan. Worked with external marketing company to fine-tune messaging for our new Aftermarket parts strategy and implementing website improvement updates to make the e-commerce site easier for customers to use.

Statesville, North Carolina, United States

Maintain responsibility for the strategic planning and implementation for our product line across the various geographical regions around the world. Coordinate sales strategies within global key accounts. Lead Product Development efforts for assigned product line. Manage pricing and margin analysis. Responsible for sourcing/purchasing, price and terms negotiation, supplier quality control, and demand planning for traded items. Worked across a matrix organization (Operations, Sales & Marketing, Finance, Engineering) for further growth of the Swimming Pool Business.• Implemented Key Account Management within the business at four global customers. Emphasis on relationship development, joint product development, and supply chain management. RESULTS: $600K in annualized sales and $500K in agreed future opportunities by our customers.• Initiated Product Roadmap process within the company and aligned new customer-focused sales strategy for North America which led to the 2015 Vendor of the Year award.• Managed three employees for Product Management, Product Marketing, and Inside Sales to further support the retail-focused product lines within Plastiflex (2-year assignment).• Redesigned branding for our Pool and Central Vacuum business units to reinforce the company brand. Identified a need to further develop a segmented product strategy to directly compete against both domestic and foreign competition. RESULTS: $50k in price increases while holding an 8% price premium in the market.• Initiated Voice of the Customer surveys to better understand key features and benefits for new products. RESULTS: Four new product launches in two years.• Margin analysis and material substitution projects brought a $500,000 realized savings in 2015.• Developed strategy for growth of Pool products into Europe using “Blue Ocean” tool. Focused on communication that Plastiflex was the Pool Expert in Europe. RESULTS: Sales increased 15% over a one-year period.

Certificate, Business Analytics

Certificate program in Business Analytics to help drive business growth through insights from market data analysis.

Master'S Degree, Business Administration, Management And Operations

Bachelor'S Degree, Mechanical Engineering