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As a temporary stand in while nearmap found a new VP of Product, my primary role was to keep the product development momentum moving.Initially, I managed the high volume demand by building a self serve e-commerce platform and marketing to prospect lists.To reduce the product launch risk, I modelled volume and feature usage. Integrating Salesforce, MYOB and Consumption data to build a comprehensive behavioural model supporting product decision making.A tiered product mix was then created and canvassed within the senior management team and finally presented to the CEO for launch.Other initiatives and responsibilities included :Enterprise sales marketing through eDM/newsletter production and broadcast.Scoped, evaluated and initiated a Salesforce integration and overhaul program of work.Directed the go to market planning by delivering data driven analysis of feature and volume consumption for each major customer segment.

Project managed the digital transformation and rebrand of wa business newspaper, changed online consumption to metered model and integrated context driven company and people data with news articles.

Built the project teams and generated business backing to map out and optimize the end to end BGC Residential business processes.Worked with a team of usability experts, business teams and 40+ developers over 24 months to design, build and roll out an end to end ERP solution.System includes Pricebook Management, Estimating, Scheduling, Administration, Integration to existing Workflow and Construction systems and Enterprise Accounts System. Built on open source platform with mostly remote resources.$500 million annual business, 200+ users

Supported Nearmap through product design, strategy, recruitment, digital build and new subscription model launch.Extract from ASX report : "Since establishing a pay-wall on the nearmap.com site in late November 2012, in addition to existing government and commercial revenue streams, nearmap has contracted over $3.5 million of total new sales"

Went through Sitefinity CMS and Advanced Sharepoint 2010 training, learned how a larger web development agency worked, Account managed a couple of website builds and intranet deployments, scoped out a large Media management platform for Aegis, but ultimately didn't fit into the Vivid culture so we parted company.

Department of housing were making a significant change to their service model (shifting from 700 maintenance service providers to 5 head suppliers) and had a hard deadline of July 2010 to hit. I was brought in with 2 months to go to make sure the project succeeded and it did. In the process, I also led the negotiating team to close out my first $100 million+ deal.

Entertainment shopping portal, 4 staff, $1 million monthly revenue.Responsibilities• Total ownership of the Australasian Business.• Competitive Analysis, Business and Marketing Planning and Execution.• High level investor management through the initial phases and company merger.• Financial modeling and cash management.• Legal Compliance and Corporate Governance.• Establish retail relationships and operational processes.• Recruit, train and manage the local Bidrivals team.• Manage PR through engaging social media, forums and bloggers.• Monitor global customer behaviour to identify anomalous metrics, identifying hackers, collaboration and system gaming.Achievements• Built a world leading business from a standing start to $1 million monthly revenue and 150,000 customers in only 8 months.• Defined and executed digital marketing strategy that brought Australia and New Zealand to the top of the class in Marketing ROI from 22 global regions.• Designed Bidrivals website and contact strategy to build the most effective digital customer journey I have seen in 10 years working in the digital space.• Established solid supply chain, negotiated retail relationships and designed operational processes that allow a single resource to manage over 20 disparate suppliers.• Built predictive models to understand the drivers of revenue, applied these drivers to maximize marketing ROI and minimize auction risk throughout 22 countries.Having successfully launched the Bidrivals Australasian business, I paid the initial investors back in full and rolled up local business to facilitate centralised growth of the business.

Global management consulting, technology services and outsourcing company. 250K+ staff.Responsibilities• Manage our key clients (Telstra and American Express) through the transition to Accenture.• Coach and support our operational teams through the massive change as we became part of Accenture.• Work with the Accenture Executive team to merge the propositions (Memetrics, Maximine and Accenture Web Evaluator), defining and pitching Business Development material as part a consolidated Digital Transformation pitch.• Expand and integrate the Memetrics Enterprise Software and Professional Services processes and knowledgebase within Accenture Interactive, while bringing the Memetrics services in line with the Accenture Delivery Methods.Achievements• Consistently delivering increased marketing efficiencies (20% to 80% increase in revenue/acquisition) to key clients.o American Express NZ - 30% increase in revenue through behavioural targeting and MVT.o American Express Japan - 49% increase in click through rates through MVT.o Telstra – 20% to 80% increase in marketing ROI through series of intelligent minisite initiatives, cross platform optimization, SEM.• Replicated Accenture’s professional services offering within Telstra’s digital marketing optimization group.• Trained, established and mentored Accenture professional services teams throughout China, South East Asia and Korea.• Integrated the Memetrics processes and knowledgebase into the Accenture Global Knowledge Exchange.• Scoring above average through peer and management reviews.• Coached local Accenture executive team through PMP certification process.I left Accenture to pursue the opportunity at Bidrivals, after meeting Ross Norgard and Jonas Nordlund.

Enterprise Digital Marketing Optimization Software and Professional Service Providers. 60 Staff.Responsibilities• Build a collaborative Operational infrastructure to support our global growth, centralize our marketing, deployment and analytical knowledge. Manage, mentor and coach our expanding and disparate team.• Create and manage the distinct functional Practices (Account Management, Technical Services and Business Analytics). Lead the Account Management Practice and own overall Operational delivery.• Interface between Business, Sales, R&D, Engineering and Operations.• Manage key Client relationships: eBay, Telstra, American Express, Westpac, Commonwealth Bank of Australia, Shopzilla, INGDirect, Australian Defence Force.• Support the Business Development team in the pitching process; ensure our resources were scaled to meet the Business Development pipeline.Achievements• Created a PMO based on PMI best practice.• Decreased the standard professional services delivery by 33%.• Managed a global portfolio of between 10 and 30 Digital Marketing Optimization and projects worth between $400k to ~$1m. • Expanded the eBay relationship from eBay Canada and Australia to the UK, US, Germany, Italy and France. Simultaneously deploying our enterprise solution and defining the optimal New Users, Sellers, Buyers and Power Sellers landing pages in all these eBay regions. Increased revenue by as much as 50% in some regions and delivered solid understanding of the drivers of customer behaviour across the board.• Designed, rolled out and managed an ERP to centrally manage our global resource pool with localized supporting tools, providing foresight into resourcing requirements as we expanded.• Regularly increasing digital marketing ROI from 20% to 400% for portfolio of clients.Memetrics was acquired by Accenture in late 2007.

UK’s Largest Contact Centre Operator, 3000+ staff across 9 contact centres.Responsibilities• Capture requirements from clients, design, build, test, roll out and support online data capture, scripting and fulfilment applications.I left Telecom Service Centres to migrate to Australia in November 1999, and joined Memetrics in January 2000.

UK's largest privately owned Catering Group, 2000+ staff across 150 locationsResponsibilitiesHardware and Software Support for a large scale commercial catering company. Specifically supported, extended and maintained the network and database platform to support around 200 staff across 10 offices UK wide.• Network and System Support.