• Maintain competitive intelligence • Identify gaps and drive new feature innovation• Develop pricing and packaging for Kareo patient payments• Go-to-Market strategy and execution• Manage persona specific marketing campaigns• Drive payment adoption among new and base customers• Create sales enablement tools and incentive programs• Gain cross-functional team alignment on product launches • Continually optimize the lead pipeline

• Managed integrated and referral partnerships • Identified new partnerships to support the Kareo product roadmap• Negotiated partner contracts to ensure favorable margins• Managed marketing campaigns to support product launches • Developed incentive programs & sales enablement tools to drive Kareo VAS offerings• Go-to-Market strategy and execution• Developed, tested, and rolled out the Kareo Patient Collect bundle• Grew Kareo patient payments by over 100% (YOY)• Crafted messaging for all marketing materials (data sheets, blogs, web copy, in-app messaging)

• Marketing Planning - ideation, budgeting, KPI's & reporting• National Program Development• Project Management • Multi-Unit Marketing• Direct Marketing• Targeted Re-marketing, Lead Generation• Web Strategy & Development • Media Planning• Retail Branding & Merchandising• Cause Related Marketing• Strategic Partnerships*Clients include Cylance, Emulex, Inc., NVISION Eye Centers & Saint St.

• Implemented customer reference platforms and tools to drive usability and adoption of customer references. • Tracked and analyze key metrics to monitor customer engagement and demonstrate overall customer reference program effectiveness. • Cultivated customer advocacy that aligns with strategic initiatives (campaigns, webinars, PR, etc.).• Created a Customer Collaboration awards program and feature winners on .com, social, press, etc. • Led the Cylance video production team to develop video production process and workflow.• Worked with the Cylance product team and contracted writers to develop campaign assets (video, testimonials, case studies, etc.).• Partnered with internal business owners and third-party vendors to develop CYNET, Cylance’s internal communication platform • Provided overall project direction, guidance, task assignments, and prioritization of CYNET.

• Increased same store sales growth 10%. • Developed overall national marketing calendar and program strategy.• Concept tested and launched revenue driving programs designed for slower dayparts. • Managed all marketing activity (print, website, social, email marketing, reputation management, LSM, partnerships, etc.).• Communicated of all program launch activity, PR efforts and influencer outreach. • Launched the Fresca's online ordering & delivery platform.• Developed the annual LTO pipeline. • Set-up KPI's and key metrics for all marketing activity.• Managed all third-party vendors and freelance partners.• Rebuilt merchandising strategy to align with overall company goals and objectives.• Developed turnkey LSM programs and strategy for local activation.• Created and managed all teammate incentive contests.• Established partnerships and cross-promotional opportunities (Toll Roads, 211, etc.).

Reposition the NVISION Eye Centers brand to be represented as a leader in the eye care space.Define the brand promise, essence, target market, competitive landscape, benefit hierarchy and personality.Build brand value (collateral & sales tools, peer groups, marketing support systems, etc.) to recruit referring physicians.Evaluate and revise all existing sales support materials, content delivery systems and center merchandising.Develop an online reputation management system and response protocol for all centers.Rebuild the NVISION Eye Care consumer website to maximize user experience and lead generation activity.Establish a performance matrix for all direct to consumer activity to effectively measure conversions.Create an automated CRM program to re-engage lost opportunities and increase referrals among alumni groups.Develop the annual marketing calendar for NVISION core and outer (acquisition) markets.Develop B2B partnership activation programs to drive LASIK consultations.Partner with sales team to develop new, effective tools and programs while reducing ineffective activity.

Developed outbound product marketing messaging (value propositions, positioning statements, CBIs) for Endace product line.Created sales tools and collateral for sales team and customer training efforts (e.g. data sheets, competitive briefs, ROI calculator, training presentations and videos).Provided overall management of all lead-generation activities, webcasts, and CRM and Sales Force integration along with SDR’s to drive 100% of SAL’s and meeting goals per quarter. Captured an average of 1000+ leads per campaign through regional, industry and target market (Networking and Security) focused events.Worked with sales, marketing and other stakeholders to develop lead scoring criteria within Salesforce.com to validate a lead’s quality before handing it off to sales.Developed customer contact strategies to deepen the customer relationship and increase sales opportunities.Created digital email campaigns / lead nurture programs to create greater velocity through the sales pipeline.Established analytics on the lead to close process and conducting rigorous measurement of sales and marketing programs at both a macro and micro level. Produced weekly reports, monthly dashboards and analysis on leads, conversion, ROI, opportunities and revenue potential.Drove Emulex campaigns and product launches through the use of outbound marketing mechanisms (e.g. webcasts, email campaigns, downloadable web components, social media, PR and analyst engagement and partner-based training opportunities).Managed overall marketing budget for Emulex NVP division as it relates to outbound lead-gen activities.

Developed internal and external restaurant merchandising which drove multiple in-restaurant revenue centers. Developed, trained and mentored over 150 above restaurant leaders and managers on turnkey LRM programs. Developed, tested and rolled out a system-wide (145 location) Wine Wednesday beverage program, resulting in a 350% increase of wine bottle sales during the first 2 weeks of program rollout.Enhanced the Mimi’s direct marketing strategy for the system while reducing annual costs by 36%.Conducted product testing/margin analysis/evaluation to maximize cost savings and profits across multiple programs.Developed internal and external restaurant merchandising (POP) which drove multiple in-restaurant revenue centers. Expanded the full bar program to 46 Mimi’s Café locations resulting in an average increase in alcohol sales of 60%. Increased regional level sales through leveraging local partnerships with sports teams and local attractions.Increased eClub membership from 100,000 to 1,200,000 through server level incentive contests. Digital (online/web/eClub) management.Piloted the Mimi’s for Me CRM program resulting in an increase of both frequency and spend in the test market.Implemented a system-wide guest retention program which measured and elevated overall guest satisfaction.Developed the first Go Red for Women, American Heart Association restaurant partnership which resulted in the highest level sales period of the fiscal year.Managed (2) Field Marketing Managers for the Central and East regions. Managed the annual Field Marketing budget of $950,000.Winner of the Chairman’s Award (2012).Winner of the President’s Award (2012).Managed cross-functional team to successfully build and launch the online ordering consumer site. Created a tracking/reporting system to monitor server level sales resulting in an increase of beverage sales.

Managed cross-functional team to successfully build and launch online ordering on consumer website. Developed, tested and rolled out a system-wide, Wine Wednesday program, which resulted in an 800% increase in total wine bottle sales.Created a tracking and reporting system to monitor beverage sales and sales progress at the server level.Enhanced Mimi's direct marketing strategy for the system while reducing annual costs by 36%.Developed and tested the "Mimi's Cares" fundraising program in the Orange County Market.Led marketing, training and development for Mimi's Café Market Coaches nation-wide.Lead spokesperson for the Culture and Leadership seminars at the Mimi's Café Restaurant Support Center.

Successfully executed national partnerships, obtaining $2,000,000 in radio and television media for the top Robeks markets. Developed national product promotions for Robeks corporate and franchise-owned operations to drive traffic. Handled regional and local store marketing programs and sponsorships.Managed rollout of new technologies, including POS systems and Ripple TV.Monitored and managed inventory of all marketing materials available to the franchise community through the Robeks fulfillment center.Managed advertising and PR agencies on all design projects including national and regional promotions.Managed the testing of and roll-out of all new products. Implemented a consumer incentive program as well as a “suggestive selling” training program to drive a 5% increase of gift card sales over prior year. Acted as spokesperson and instructor at the marketing training sessions designed to teach new Robeks franchisees local store marketing strategies and tactics.

Handled all aspects of client’s marketing initiatives to include strategic partnerships to elevate brand awareness, execution of national product campaigns, promotions of new and existing menu items resulting in increased sales, kids marketing, local store marketing turnkey programs, website creative, printing/fulfillment of all POP materials, billing and product photo shoots.Developed and managed the Account Coordinator to maximize efforts in handling day-to-day activities.Developed strategic partnerships by leveraging Johnny Rocket consumer traffic with large brands such as Capcom and Nickelodeon resulting in approximately 2 million dollars of national media for Johnny Rockets