Developing winning marketing strategies for organisations with local, regional and global growth goals, Done by Dunne uses the insights of analytics and testing to advance your digital marketing efforts. With a focus on customer-centric communications, Done by Dunne defines and builds your brands presence to highlight the very best of your value propositions.Specialisation: With over a decade of digital marketing expertise, Done by Dunne helps clients with their strategy for SEO, PPC, Display, Retargeting, Shopping, Social Marketing Communications, Google Analytics Setup and Insights Reporting. Done by Dunne also offers hands-on 1-to-1 or group training for employees and owners alike.

Main Responsibilities: Managing the P&L for the growth of the performance marketing team at www.trouva.com, scaling channels for amplification of team efforts.- Handling a 7-figure budget to drive growth across new and existing channels - Leading a team of CRM and Paid specialists influencing commercial decisions across the company - Scaling channels such as PPC shifting from 16% to 25% of AdWords revenue in Q1 of 2018 by introducing new campaigns, copy, and categories with a brand led focus to better diversify the paid marketing mix - Forecasting channel breakdown introducing day of week trends for better performance monitoring - Managing global agencies for Google Shopping, Criteo retargeting, affiliate and referral programmes - Advancing paid social efforts across Facebook, Instagram, and Pinterest - Running SEM campaigns across Shopping, Display, Retargeting, and PPC– researching keywords, testing landing pages, optimisation and scaling to revenue and blended cost per acquisition KPIs - Auditing and driving the SEO strategy to amplify organic growth and mobile optimisation - Working with the brand team to launch conversion focused display- Directing customer life-cycle marketing strategy- Introducing test and learn process across channels to scale for optimisation efficiency- Integrating reports across Mixpanel, Google Analytics and internal data sourcesAchievements: - Exceeded 7 figure 2017 Holiday Revenue target, reducing CPA to reach single digit cost goals - Scaled PPC from under 15% to over 25% of paid revenue - Hired new talent with expertise to further scale paid, social, and CRM opportunities

Main Responsibilities: Managed a team of global technical SEO, paid search, consumer profiling, social and email insights, and analytics across DK websites such as www.dk.com, www.roughguides.com, www.dkfindout.com, and www.primagames.com covering a range of best selling, award winning brands and ecommerce sites.- Piloted a Single Customer View project across email, social, analytics, eCommerce to improve consumer data profiling- Introduced split testing & heat mapping across our sites, providing significant increases in revenue and data driven design decisions for e-commerce and customer profiling goals. - Introduced in-house customer audience personas for marketing and publishing teams to better target campaigns across Star Wars, LEGO, Marvel, Rough Guides, Prima Games, and core DK products.- Introduced initial video content strategy for Youtube audience growth and integration across web assets leading to over 2 million views in 3 years- Standardised reporting across web assets with site reports and dashboards leading the KPI and goals strategy using both internal and competitor data to influence change with data driven solutions- Proven track record of savings with 10x lower costs than previous online agency work for the same impressions, clicks, and conversion performance- Internal business development of paid search growing the investment in online advertising and expanding the offering beyond PPC to remarketing, video ads, and display by educating internal teams on digital performance.. - Provided guidelines for Global SEO approaches including HREFlang, Schema markup, and architecture solutions leading to improved rankings, featured snippets, and organic search growth with focus on commercial prioritisation- Presented to groups of 50 or more across the company as part of digital transformation and education of online marketing, analytics, insights, and conversion optimisation- Selected for the exclusive DK Office Exchange to Delhi, India

Main Responsibilities: Proven track record as an online marketing specialist turning organic search, landing page, mobile, and channel optimisation strategies into winning solutions within the distance learning market.- Experienced implementation of more than 120 A/B and Multivariate tests across Organic, PPC, Partner, Direct traffic and the e-commerce journey- Implement the SEO strategy with 10% visitor growth and 30% conversion improvement YOY - Line manager for a website apprentice and SEO analyst- Hands on technical SEO approach to HTML, CSS, XML, canonical tags, and optimisation projects - Manage web projects in an agile environment from site launches to campaign releases with an average of 52 major releases, 30 campaign releases, and 100s of daily updates per year- Generate website reports and performance recommendations by segmenting 1.5 million visitors across marketing traffic KPIs such as channel performance, goal conversions, mobile vs desktop user engagement, and landing page optimisation- Advanced user of Google Analytics, Web Trends, Visual Web Optimiser, Clicktale, What Users Do, crazy egg, Brightedge SEO tools to monitor keywords, user experience and site performance- Increased visitor engagement across key landing pages by over 20% and decreased bounce rate by over 15% through implementation of improved templates and visitor flow- Webmaster knowledge implementing best practice and cutting edge SEO onsite strategy, while monitoring site performance for improved efficiency- Integration of social media scripting to increase brand follows, likes, tweets, and shares across social networks with proven results such as 100 to 1600 Facebook followers in 10 months

Main Responsibilities: Responsible for marketing communications, website administration, online and offline direct response campaign management while developing 1 marketing intern and 1 marketing executive- Proven project management skills running National Direct Response Campaigns, implementing eMail marketing, research, DM, and telesales leads with tracking, follow-up, and analytics measurement of KPIs- Launched 3 new sites including complete website strategies, the implementation of a new CMS, all content growth, news items, blogs, white papers, SEO, social media, and website administration- Develop and profile 30,000+ database contacts including segmentation for online and offline campaigns- Standardised and updated branding across sales presentations, bid work materials, and marketing collateral for targeted customer communications- Planned, organised, and delivered all commercial logistics associated with over 10 trade shows- Proven campaign success delivering content, graphics, and corporate literature for all marketing activities according to strict commercial deadlinesAchievements:- Increased website lead generation with over 75% increase in sales leads through sponsorship and profiling- SEO and SEM keyword strategy bringing company keyword targets from page 53 to page 1 of Google- Influenced the change of a traditionally sales only driven organisation with an IT driven website to a marketing and sales driven organisation with 3 marketing driven websites specific to customer segments

Main Responsibilities: Responsible for the management of website content development and deployment- Proven experience managing sitemaps and content for multiple group websites, microsites, and vanity sites targeted at financial advisors and consumers across the UK & European Continent using Tridion CMS- Handled all URL jump pages, holding pages, and redirections for improved Ecommerce ROI- Assisted in the migration and rebrand of the Prudential Group Head Office intranet site using CMS 2002- Developed the User Manual Guide for website content owners of the intranet siteAchievement: Delivered the intranet migration project in 3 weeks improving global internal communications

Main Responsibilities: Improved database marketing projects for the Directors of Marketing and Sales- Produced market research to define target audiences for sales development, events, and promotions- Handled advertiser submissions, bookings, and follow-ups ‘Western Investor’ real-estate publicationAchievement: Increased sales advertiser subscriptions through improved prospect details, sourcing database intelligence, leads and increasing the sales team contact rate

NEWAD is the key to a successful campaign focusing on the Young & Affluent crowd - a highly coveted 18-34 year old segment. A well respected Canadian agency that delivers alternative Indoor, Experiential Marketing, Publishing and Web.Achievement: This internship was a proof of concepts learned during the BCIT 2 year Marketing Management Communications Programme.

Main Responsibilities: Handled over 100 calls a day from customers across Canada, the USA, and Australia- Ranked amongst the top 10 sales representatives in an office of 80 sales representatives- Proven sales skills handling international clients while emphasising service benefitsAchievement: Maintained an overall call closing ratio of 41% exceeding sales targets and reaching all bonuses

Main Responsibilities: Technical support for Yahoo! Finance, Bill Pay and Auctions customers- Managed 4 Yahoo! calling queues each with areas of specialisation and with a daily volume of 100+ calls- Developed the Training Manual for the Yahoo! Finance trouble-shooting proceduresAchievement: Promoted in 3 weeks from agent to Escalations Manager with 100% quality assessment scores. Wrote the specification for the Finance Technical Support guide used across the company.

Main Responsibilities: Business Instructor for YBM Kangnam advanced students and programmes in ESL - Designed and delivered marketing and sales, event planning, and job skills & career development courses- Adapted numerous teaching materials to meet the specific needs of students- Taught intensive courses covering English writing, communications, marketing and business etiquetteAchievement: Won an award for ‘Excellence in Teaching’ of senior executives from Samsung, Hyundai, Aventis Pharma, Arirang TV, and TBWA after developing the Business Studies Diploma Programme