Kevin Murray Email and Phone Number
Senior Director, Product Commercialization and Compliance – Mission-Critical Protective Systems at
@
Warroad Original Hockey Co.
Bellingham, WA, US
Kevin Murray's Location
Bellingham, Washington, United States, United States
Kevin Murray's Contact Details
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About Kevin Murray
Experienced executive leader with a proven track record spanning two decades, excelling in global product management, design, and development within diverse sectors, including outdoor, fire/rescue, and maritime apparel and equipment. I am highly skilled in driving operational excellence, achieving substantial market growth, and ensuring product compliance across a wide range of cultural and regulatory environments.My leadership expertise extends to managing international teams of Engineers, Designers, Developers, and Marketing teams, optimizing go-to-market processes, fostering cross-border manufacturing partnerships, and advocating sustainability initiatives. CORE SKILL SETS:Strategic Product Lifecycle Management: Proficient in overseeing product lifecycles from inception to market, aligning them with market requirements and maintaining top-tier quality standards.Innovation & Intellectual Property: Established innovator with a history of securing 5 global design and utility patents, demonstrating a forward-thinking approach.Leadership & Project Management: Demonstrated capability to lead interdisciplinary teams, ensuring efficient project execution across diverse product categories.Performance Textile Development: Expertise in designing and implementing textiles tailored for extreme conditions, emphasizing durability, functionality, and user safety.Operational Compliance & Safety: Strong adherence to global regulatory standards, prioritizing product safety, and adept crisis management.Market Insight & Strategy: Proficient in market research, competitor analysis, and trend forecasting to craft strategies aligned with market demands.Global Supply Chain & Vendor Relations: Proven experience in managing international manufacturing collaborations and cultivating strategic vendor partnerships.Sustainability & Responsible Manufacturing: Committed to sustainable practices throughout the product lifecycle, ensuring eco-conscious production.Prototyping & Rigorous Testing: Hands-on proficiency in prototype development and evaluation, ensuring product resilience and peak performance.Stakeholder Engagement & Communication: Skillful at forging and maintaining alliances with industry stakeholders, highlighting effective collaboration and negotiation skills.Ergonomics: Experienced in optimizing user comfort and performance in apparel and consumer products, applicable to enhancing human-machine interfaces, elevating user experience, and fostering innovation in aerospace and marine environments.
Kevin Murray's Current Company Details
Warroad Original Hockey Co.
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Senior Director, Product Commercialization and Compliance – Mission-Critical Protective Systems
Bellingham, WA, US
- Website:
- warroad.com
- Employees:
- 13
Kevin Murray Work Experience Details
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Senior Director, Product Commercialization And Compliance – Mission-Critical Protective SystemsWarroad Original Hockey Co.Bellingham, Wa, Us
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Founder / Cpo (Chief Product Officer)Syren Industrial Design & Mfg. Co. Jan 2003 - PresentBellingham, Wa, UsSyren Industrial Design is an award-winning, turn-key technical soft-goods product house with expertise in the performance outdoor, tactical rescue, and adventure travel markets. We provide end-to-end product development services, including global research, design, development, and factory liaison for a diverse range of clients. Our mission is to create innovative, category-defining products that are targeted at increasing client growth and profitability. Responsibilities:* Collaborated with marketing and design teams to ensure the integrity of brand vision, identity, and positioning across 30+ iconic brands and product lines.* Leveraged competitive market intelligence to develop and execute assortment strategies and plans for partner brands and product categories.* Led ideation of products from brief, tech pack, comments, fabrics, trims, and packaging direction for apparel, accessories, gloves, bags, and luggage.Notable clients:Levi's, Columbia Sportswear, Black Diamond Equipment, Globe Fire Suits, Undersea Industrial Apparel, Keen, K2, Ibex, Converse, Camelbak, Nike, Mustang Survival, Wilderness Systems, Mountainsmith, Extrasport, Kensington, Yakima, Bomber Gear, Moonstone, Coleman, Mammut, Simms, Harmony Kayaks, SOG Tactical, Cannondale, and others.In this role, I played a significant part in shaping the growth and success of our diverse clientele by delivering innovative and market-driven solutions for their technical soft-goods needs. -
Product Development SpecialistUbco - Electric Adventure Vehicles Nov 2021 - Mar 2023Mount Maunganui, Bay Of Plenty, NzCollaborated with UBCO's in-house teams as a design and development consultant, playing a pivotal role in the conceptualization and launch of innovative all-wheel-drive electric utility motorcycles.Emphasized functionality, ergonomics, and user-centric design principles, contributing to a very successful market launch within the U.S.Contributed to U.S. sales channel strategies and crafted targeted marketing blueprints, resulting in heightened brand visibility in the utility-based mobility sector.Championed a comprehensive product ecosystem approach, overseeing research, design, and manufacturing resources, which fortified UBCO's electric vehicle range.Instrumental in amplifying community engagement, solidifying brand positioning, catalyzing strategic collaborations, and optimizing operational processes. -
FounderVelomacchi Jan 2014 - Mar 2022Bellingham, Washington, UsVelomacchi is a premium EDC carry-gear, luggage, and accessories brand with a strong lifestyle following in Moto, Pedal, and Micro-Mobility markets. Serving the needs of the weekday commuter and weekend adventure rider. With a focus on bringing adventure into the everyday commute, Velomacchi focuses on building gear that can navigate diverse and extreme environments while maintaining a sophisticated and stylish edge. KEY ACHIEVEMENTS:• Successfully positioned Velomacchi as a leading premium lifestyle brand that specializes in high-quality carry gear, apparel, and accessories for motorcycle, bicycle, and micro-mobility riders.• Built and managed internal and external teams to handle all aspects of the business, including marketing, finance, legal, sales, logistics, and product development.• Successfully expanded sales to domestic and international markets, building a network of retail and distributor partnerships.• Created a highly engaged social media presence, with a following of over 50,000 across three platforms, driving direct sales and serving as a key touchpoint for customer acquisition.• Developed a comprehensive marketing strategy based on 8 touch-points for customer acquisition, including PR/Media, events, online retail platforms, and advertising across Google and Facebook.• Built a highly effective PR strategy and campaign that included successful partnerships with leading brands like Yamaha, Yoshimura, DJI drones, and Race Tech suspension, resulting in custom bike builds targeted at younger riders commuting and adventure.• Successfully launched a highly effective collaboration with Yamaha, resulting in a significant increase in brand recognition and sales.• Successfully introduced a new line of smart luggage and backpacks, featuring innovative battery storage technology and waterproof materials, that garnered significant media attention and positive customer feedback. -
Product Development SpecialistMustang Survival Oct 2014 - Nov 2015Burnaby, Bc, CaStrategic Market Expansion: Capitalized on Mustang Survival's robust aerospace and maritime expertise to pioneer a novel sailing product category tailored for retail distribution.Comprehensive Market Analysis: Conducted in-depth research into outdoor fishing, watersports, and sailing recreation segments to devise a targeted product strategy and positioning, bolstered by meticulous competitor analysis.Resource Realignment: Collaborated with cross-functional teams to repurpose internal military and aerospace technology, culminating in a premium product suite for the offshore racing segment.Product Development & Global Production: Led the design, development, and establishment of production processes in select Vietnamese and Chinese factories renowned for their advanced equipment and specialized expertise in the segment.Achievement Highlight: The strategic market entry and product innovation resulted in a successful new market launch in the sailing category, marking a significant uptick in Mustang Survival's market footprint and brand resonance.By melding Mustang Survival's legacy expertise with strategic market insights, Syren Industrial played a pivotal role in bolstering the brand's diversified presence in the maritime recreation sector. -
Product Management SpecialistGlobe Firefighter Suits May 2013 - May 2014Pittsfield, Nh, UsInnovative Product Development: Pioneered a patented uniform concept that seamlessly integrated every layer from baselayer to outer flashover fire suit, dramatically enhancing firefighter performance and safety.User-Centered Design: Rooted in comprehensive research on firefighter daily routines and mission-specific duties, I curated a uniform system tailored to their dynamic needs.Material & Functional Advancements: Introduced novel materials and garment repatterning, facilitating enhanced range of motion, effective body temperature regulation, and vital tracking capabilities.Technological Integration: Spearheaded the incorporation of wearable technology sensors in the base layer, enabling real-time tracking of firefighters' physical well-being and precise location.Achievement Highlight: Our innovative approach culminated in a groundbreaking patent, which was followed by a successful market introduction, solidifying Globe Firesuits' reputation as a leader in firefighter safety and technological integration.Through a blend of user-centric insights and technological advancements, Syren Industrial played an integral role in redefining firefighter safety, enhancing their operational efficiency, and advancing Globe Firesuits' position in the industry. -
Brand And Product SpecialistUsia Underwater Equipment Sales Corp Jun 2010 - Nov 2011Cairo, EgRebranding Strategist: Spearheaded the transformative rebranding of a military-centric contractor to align with the demands of recreational product markets.Holistic Brand Revitalization: Orchestrated comprehensive brand rejuvenation, encompassing web presence, social media strategies, and trade show representation.Go-to-Market Refinement: Refined the market entry approach to resonate with the nuances of the outdoor and recreation sectors, ensuring targeted and effective product outreach.Product Innovation: Led the design and development of a cutting-edge base layer system tailored for Dev-Gru deep water warfare operations, overseeing prototype iterations for optimal performance.By integrating a forward-thinking strategy and leveraging cross-industry insights, I elevated USIA's positioning in both military and recreational arenas. -
Global Director Of Design (Accessories, Collegiate, And Equipment)Columbia Sportswear Mar 2008 - Apr 2010Portland, Oregon, UsAs Global Director of Design, I was responsible for driving the product design vision, innovation, and execution across seven product categories, including hats, gloves, tents, sleeping bags, backpacks, travel luggage, and collegiate wear. In 2 years, our teams increased revenue by 30%, significantly grew market share and reduced SKU count across all categories. We completely revamped the corporate calendar building in a more structured RD&D process with review gates for the executive team. We included Marketing, Sales, Operations, Manufacturing, and Forecasting to attend the design reviews and add comments and concerns the RD&D team could address at the beginning of the process, instead of at the very end. I implemented new standards and processes for the research, design, and development phases that resulted in 15 global patents across all categories.Responsibilities:* Championed sustainable design practices and incorporate eco-friendly materials and production methods, reinforcing the brand's commitment to environmental responsibility.* Develop and maintain a high-performance design team, providing mentorship, coaching, and fostering talent development and retention.* Foster a culture of design excellence, inspiring the design team to push boundaries and create groundbreaking, market-leading products.* Build and nurture strategic partnerships with key suppliers, vendors, and industry influencers, positioning the brand as an industry leader and driving mutual growth opportunities.* Increased revenue by 30% and market share across all seven product categories* Reduced SKU count, optimizing product offerings and inventory management* Successfully revamped the Go-To-Market process, leading to improved market positioning and product launches* Obtained 15 global patents across all categories, showcasing innovation and design expertise -
European Product DirectorThe North Face / V.F. Corp. Jan 2001 - Dec 2003Denver, Colorado, UsAs Global Director of Design, I was responsible for driving the product design vision, innovation, and execution across seven product categories, including hats, gloves, tents, sleeping bags, backpacks, travel luggage, and collegiate wear. In 2 years, our teams increased revenue by 30%, significantly grew market share and reduced SKU count across all categories. We completely revamped the corporate calendar building in a more structured RD&D process with review gates for the executive team. We included Marketing, Sales, Operations, Manufacturing, and Forecasting to attend the design reviews and add comments and concerns the RD&D team could address at the beginning of the process, instead of at the very end. I implemented new standards and processes for the research, design, and development phases that resulted in 15 global patents across all categories.Responsibilities:* Conducted market research, trend analysis, and competitor assessments to inform product strategies across European markets.* Collaborated with cross-functional RD&D teams to ensure product quality, cost, and delivery targets were met.* Developed strong partnerships with retailers, distributors, vendors, and stakeholders in the European market.* Crafted global product strategies and marketing plans to drive revenue and brand growth in Europe.* Ensured compliance with EU regulatory and industry material and product safety standards.* Managed the GTM process for all European markets, attended trade shows, and developed collateral and sales tools.* Executed a global product strategy that boosted revenue and market share, solidifying The North Face's position as a leading brand in the European outdoor apparel industry. -
Technical Design Director (Apparel + Equipment)The North Face / V.F. Corp. Aug 1999 - Jan 2001Denver, Colorado, UsAs the Technical Design Director, I led a diverse, 12-person team in the research, design, and development of apparel, outerwear, base layers, backpacks, tents, and sleeping bags. My role was to build a GTM process with clearly defined expectations, timelines, and deliverables that emphasized working collaboratively, across categories, to increase efficiency, reduce costs, improve quality, and add value to the consumer. This process delivered innovative, category-defining products that increased market share, cut costs through strategic vendor consolidation, and increased margin and profitability. Responsibilities:* Built and managed the GTM process for the RD&D team to coordinate trims, color, and merchandising strategies across all 5 collections.* Implemented a data-driven approach to color forecasting and palette development, enhancing product appeal, reducing SKUs, and increasing sales across categories.* Built B2B relationships and collaborations with key vendors and suppliers to explore new technologies, materials, and trims for advanced product categories.* Increased sales by 20% across all product categories through strategic Go-To-Market processes that included a corporate cross-merchandising strategy, and data-driven innovative color palettes that resonated with the target market.* Reduced SKUs by 30% through a cross-merchandising strategy, which included the consolidation of corporate color palettes, trim/fabric vendors, and the integration of international product line strategies, resulting in streamlined inventory management and reduced production costs.* Boosted gross margin by 10% through strategic vendor consolidation and effective negotiations with suppliers, ensuring the highest quality materials and trims were used in product development while maintaining cost efficiency.* Worked in collaboration with the General Motors design studio to collaborate on the interior development of the Chevrolet Avalanche.
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Senior Equipment Designer/DeveloperThe North Face Jan 1998 - Jul 1999Denver, Colorado, UsAs a Senior Equipment Designer/Developer at The North Face, I played a pivotal role in driving the innovation and development of high-quality outdoor gear, including backpacks, tents, and sleeping bags. With a strong focus on customer needs, market trends, and cutting-edge technologies, I contributed to the company's growth and success in the competitive outdoor retail industry.Responsibilities:* Led the design and development process for technical and lifestyle backpacks, adventure travel luggage, accessories, tents, and sleeping bag categories, ensuring products exceeded market expectations for quality, durability, and functionality.* Conducted extensive market research and competitor analysis to identify opportunities for product differentiation and improvement. Identified real-world problems through field testing and consumer research.* Built and field-tested prototypes in extreme environments. Performed consumer testing with retailers to confirm price points and feature sets were desired. * Worked directly with manufacturing partners in Vietnam, China, the Philippines, Thailand, Indonesia, Taiwan, Japan, and Korea* Launched an innovative line of 12 daypacks (Recon, Borealis, Yavapai, Hot Shot, Big Shot, Jester, Mainframe, etc…) built for EDC but using feature sets from our technical mountaineering that disrupted the daypack industry and Increased annual sales of the daypack program by 200% in 1999. * Designed and developed the award-winning X-Frame suspension system and integrated it across technical and recreational pack lines.* Disrupted the adventure travel market by redesigning the Basecamp duffle line and implementing the first PU-based PVC-free material for the Adventure Travel industry. * Implemented sustainable design practices, reducing the environmental impact of product materials and manufacturing processes by 20%. Worked with factories and fabric suppliers to meet EU environmental regulations 3 years before being adopted by the US. -
DesignerModo 1996 - 1998New York, Ny, UsModo designs and builds medical workstations and carts for the most successful medical device businesses in the world.Responsible for research, design, development and manufacturing of medical workstations / carts. Worked with vendors to develop Auto-CAD drawings for production in locally sourced metal fabrication plants. Oversaw all aspects of design and production to final product, collateral and delivery. -
Outward Bound InstructorOutward Bound Usa Apr 1989 - Sep 1993Golden, Co, UsOutward Bound instructor for youth at risk, climbing, rafting and sailing programs throughout the Pacific Northwest. Led teams of 10 people on unsupported wilderness journeys that would last up to 28 days. -
FirefighterVail Resorts Feb 1987 - Sep 1989Broomfield, Co, UsFirefighter/medic for Vail Fire Department. Responded to all structural fires, medical calls, wildland fires, car crashes, Search and Rescue and natural disasters in the Vail, Colorado area.
Kevin Murray Skills
Product Development
Industrial Design
Brand Development
Product Design
Branding And Identity
Product Marketing
Trend Analysis
Strategy
Merchandising
Manufacturing
Apparel
Strategic Planning
Creative Direction
Marketing Strategy
Product Innovation
Textiles
New Business Development
Research
Fashion
Marketing
Market Research
Product Management
Sourcing
Competitive Analysis
Business Strategy
Design Strategy
Market Analysis
Designs
Graphic Design
Adobe Creative Suite
Illustrator
Backpack Design
Outdoor Design
International Business
Police
Rescue
Design Thinking
Lifestyle
Footwear
Product Strategy
Field Testing
Ideation
Military Design
Backpack
Motorcycle
Business Strategy Design
International Project Management
Strategic Consulting
International Business Development
Global Business Development
Kevin Murray Education Details
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Western Washington UniversityIndustrial And Product Design -
Lakeridge High School
Frequently Asked Questions about Kevin Murray
What company does Kevin Murray work for?
Kevin Murray works for Warroad Original Hockey Co.
What is Kevin Murray's role at the current company?
Kevin Murray's current role is Senior Director, Product Commercialization and Compliance – Mission-Critical Protective Systems.
What is Kevin Murray's email address?
Kevin Murray's email address is ke****@****chi.com
What schools did Kevin Murray attend?
Kevin Murray attended Western Washington University, Lakeridge High School.
What skills is Kevin Murray known for?
Kevin Murray has skills like Product Development, Industrial Design, Brand Development, Product Design, Branding And Identity, Product Marketing, Trend Analysis, Strategy, Merchandising, Manufacturing, Apparel, Strategic Planning.
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