Kevin Borges Email & Phone Number

Sydney, NSW, AU

North Ryde, NSW, AU

• Cochlear, the leading medical device company specialising in implantable hearing solutions. Key Responsibilities:
• Promoted and entrusted with the pivotal role of establishing and driving accelerated growth in the global “Direct-to-Consumer” (DTC) channel. Responsible for 3 reports & spearheaded transformative initiatives.
• Delivered Revenue & Sales Growth since 2019 which were significantly above targets, which has seen DTC proportion of total business sales increase by 45%
• Global Strategic Planning and Collaboration: Facilitated collaborative annual planning sessions, securing input and endorsement from regional marketing directors of annual DTC plans.
• Marketing ROI Enhancement: achieved a 10% increase in Marketing ROI, with further gains anticipated through enhanced reporting capabilities and the deployment of an optimisation prioritisation model.
• Delivered Strategic Partnerships that significantly reduced leads costs.

North Ryde, NSW, AU

• Key Responsibilities
• Recruited to lead the development and deployment of critical direct-to-consumer (DTC) initiatives, including the deployment of the DTC Program in key global markets. Delivered impactful results leading one direct.
• Strategic Project Management: successfully managed and executed three key global marketing projects:1. Direct-to-Consumer Program Launch: pioneered the expansion of the DTC program into new markets, driving brand.
• Leadership and Talent Development: Cultivated a high-performing cross-functional team culture, setting the stage for success.

• Self-employed Marketing Strategy Consultant.Key ResponsibilitiesCollaborated with businesses to craft impactful commercial and marketing strategies, resulting in improved financial performance.Key Achievements
• Strategic Partnerships and Business Plans:o Established robust commercial and marketing strategies for diverse clients, including a start-up IT company, a sporting club, and a recruitment consultancy firm.o Formulated.
• Innovative Opportunity Identification: Identified new business opportunities and translated them into actionable plans, driving growth and success.

London, GB

• BAT is Australia and NZ’s #1 performing FMCG company. Key ResponsibilitiesPromoted to the pivotal role of Head of Marketing Australasia to drive transformative initiatives through challenging times (increased market.
• Strategic Leadership and Revenue Growth:o Successfully navigated challenges posed by increased marketing restrictions, including plain packaging.o Developed and implemented marketing plans for Australia, New Zealand.
• Profit Growth and Performance Excellence: consistently surpassed annual volume, share, and profit targets, achieving an 8% annual profit growth.
• Marketing Strategic Planning and Collaboration: Facilitated collaborative annual planning sessions, securing input and endorsement from area country leads and executive team.
• Leadership and Talent Development: Fostered a high-performing team culture which transformed the marketing team into a high-performing unit. Promoted 4 direct reports and 8 brand executives during my tenure.
• Brand Portfolio Enhancement: Strengthened the Australian brand portfolio, resulting in a 6% increase in market share.

• BAT, the #2 global tobacco company.Key ResponsibilitiesPromoted to lead the critical role of Head of Marketing for Next Generation Products (NGP), a newly created division with responsibility for driving transformative.
• Strategic Leadership in reduced risk product innovation: oversaw the development and validation of products that prioritised overall lower health risks for consumers.
• Reduced Risk Product Portfolio: successfully delivered the Global reduced risk product portfolio, identifying two key product opportunities with significant revenue potential.
• Market Testing and Launch: led the development and delivery of two new products in test markets, ensuring alignment with consumer needs and preferences.
• Leadership and Talent Development: Cultivated a high-performing cross-functional team culture, setting the stage for success.

BAT Germany was the #2 company in the German market, with an annual turnover of more than $1 billion. Promoted to manage the premium brand portfolio.

London, GB

Served in a variety of different positions at BAT within the Australian market. Trained to become a world class manager, leader and developer of unique and creative strategies. Spearheaded campaigns, product and packaging development previously untapped by the organisation.

Bachelor’S Degree, Marketing & Economics

Adma Digital Marketing Course, Digital Marketing Essentials

Bachelor'S Degree, Marketing & Economics