Cochlear, the leading medical device company specialising in implantable hearing solutions. Key Responsibilities: • Promoted and entrusted with the pivotal role of establishing and driving accelerated growth in the global “Direct-to-Consumer” (DTC) channel. Responsible for 3 reports & spearheaded transformative initiatives, resulting in exceptional achievements.Key Achievements• Delivered Revenue & Sales Growth since 2019 which were significantly above targets, which has seen DTC proportion of total business sales increase by 45%• Global Strategic Planning and Collaboration: Facilitated collaborative annual planning sessions, securing input and endorsement from regional marketing directors of annual DTC plans.• Marketing ROI Enhancement: achieved a 10% increase in Marketing ROI, with further gains anticipated through enhanced reporting capabilities and the deployment of an optimisation prioritisation model.• Delivered Strategic Partnerships that significantly reduced leads costs.

Key Responsibilities• Recruited to lead the development and deployment of critical direct-to-consumer (DTC) initiatives, including the deployment of the DTC Program in key global markets. Delivered impactful results leading one direct report and a large cross-functional team.Key Achievements• Strategic Project Management: successfully managed and executed three key global marketing projects:1. Direct-to-Consumer Program Launch: pioneered the expansion of the DTC program into new markets, driving brand visibility and consumer engagement. Launched in 32 global markets including Australia and countries in Asia, Europe and Latin America.2. Global Research Project: Delivered a key consumer research project which identified the key barriers to converting consumers and messages to overcome barriers.3. Hearing Aid Check Deployment: developed and deployed a groundbreaking at-home hearing check.• Leadership and Talent Development: Cultivated a high-performing cross-functional team culture, setting the stage for success.

Self-employed Marketing Strategy Consultant.Key ResponsibilitiesCollaborated with businesses to craft impactful commercial and marketing strategies, resulting in improved financial performance.Key Achievements• Strategic Partnerships and Business Plans:o Established robust commercial and marketing strategies for diverse clients, including a start-up IT company, a sporting club, and a recruitment consultancy firm.o Formulated comprehensive business plans that encompassed all aspects of commercial and marketing operations.• Innovative Opportunity Identification: Identified new business opportunities and translated them into actionable plans, driving growth and success.

BAT is Australia and NZ’s #1 performing FMCG company. Key ResponsibilitiesPromoted to the pivotal role of Head of Marketing Australasia to drive transformative initiatives through challenging times (increased market restrictions – including plain packaging). Led the development and implementation of marketing plans for the business, with responsibility for Australia, New Zealand, Fiji and PNG. Responsible for annual turnover of $1.7 billion and the team leadership of 25 people, including 5 direct reports.Key Achievements• Strategic Leadership and Revenue Growth:o Successfully navigated challenges posed by increased marketing restrictions, including plain packaging.o Developed and implemented marketing plans for Australia, New Zealand, Fiji, and PNG – growing annual turnover by over 50% during my tenure. • Profit Growth and Performance Excellence: consistently surpassed annual volume, share, and profit targets, achieving an 8% annual profit growth.• Marketing Strategic Planning and Collaboration: Facilitated collaborative annual planning sessions, securing input and endorsement from area country leads and executive team.• Leadership and Talent Development: Fostered a high-performing team culture which transformed the marketing team into a high-performing unit. Promoted 4 direct reports and 8 brand executives during my tenure.• Brand Portfolio Enhancement: Strengthened the Australian brand portfolio, resulting in a 6% increase in market share.• Operational Efficiency and Cost Savings: Delivered significant annual savings through effective team and agency management.

BAT, the #2 global tobacco company.Key ResponsibilitiesPromoted to lead the critical role of Head of Marketing for Next Generation Products (NGP), a newly created division with responsibility for driving transformative product initiatives. Oversaw the development and validation of products that had overall lower health risks to consumers – responsible for $30m in marketing investment annually, 2 direct senior reports and a large cross-functional team.Key Achievements:• Strategic Leadership in reduced risk product innovation: oversaw the development and validation of products that prioritised overall lower health risks for consumers.• Reduced Risk Product Portfolio: successfully delivered the Global reduced risk product portfolio, identifying two key product opportunities with significant revenue potential.• Market Testing and Launch: led the development and delivery of two new products in test markets, ensuring alignment with consumer needs and preferences.• Leadership and Talent Development: Cultivated a high-performing cross-functional team culture, setting the stage for success.

BAT Germany was the #2 company in the German market, with an annual turnover of more than $1 billion. Promoted to manage the premium brand portfolio.

Served in a variety of different positions at BAT within the Australian market. Trained to become a world class manager, leader and developer of unique and creative strategies. Spearheaded campaigns, product and packaging development previously untapped by the organisation.