Kevin Brassil Email & Phone Number

Green Bay, Wisconsin, Us

Primary responsibility to oversee the manufacturing, operations & strategic vision of the Optical Lab, Ocular Telehealth Program. Collaborate with functional areas to develop and maintain performance metrics, measurements, methods, and targets to assist in strategy development and tactical actions.• Lead the expansion of the Coating department. The purchase enabled the lab to keep pace with increasing patient demand by significantly improving the coating capacity of the lab.• Lead the purchase & implementation of a state-of-the-art surfacing technology that automated the end-to-end surfacing of lenses. The purchase enabled the lab to keep pace with increasing patient demand by significantly improving the surfacing capacity of the lab.

Green Bay, Wisconsin, Us

Primary responsibility to partner with leaders and stakeholders to achieve improvements in operational performance, efficiency, and effectiveness throughout Shopko Optical. Key contributor in the development, planning, scheduling, and budgeting of projects to enhance existing processes.• Lead the implementation of the Telehealth program in numerous centers which improved sales through increased doctor coverage.• Lead the implementation of the Patient Relationship Management & Consumer Relationship Management software which significantly improved communication capabilities with patients. This program positively impacted sales by reducing no-show rates and increasing Google survey scores.

My responsibilities were expanded in Oct 2018 to include pricing and growth & profitability in addition to the Merchandise Process & Segmentation duties listed below. Pricing responsibilities included MDO & Retek clearance management, No home reporting, Regular retail price changes, Competitive ecommerce pricing, Competitive Ad pricing reporting, & Price analysis. Growth & Profitability responsibilities included overseeing Merchant Workbench, Top to Top strategic vendor partnership program.

Managed and directed the daily activities of the corporate Merchandise process utilized by 130 Merchant teammates daily. Provided the process, tools, training, compliance & coaching needed to ensure targeted goals were achieved and updated C-level leadership weekly on merchant KPI’s. Partnered with EVP Merchandising, Marketing, & Ecommerce to develop, communicate and execute strategic plans that drove key Merchandising initiatives and priorities at our stores. Analyzed the merchandise process, store execution, customer segmentation, & category performance to identify opportunities and develop recommendations to correct. Oversaw the direct operations of new vendor setups, direct to store deliveries, merchant training and key strategic projects.• Collaborated with EVP Merchandising, Marketing, & Ecommerce, GMMs, and AlixPartners consulting to develop the end to end merchant process which consisted of 6 modules and 75 reoccurring steps. Headed the development of key merchant tools including a corporate dashboard displaying merchant KPI metrics which allowed the merchant team to identify areas of success and opportunity in one central location.• Lead the development of a Merchant Learning Path with role based training. The learning path contained 55 instructor led courses which were taught in alignment with the corporate merchant calendar. • Collaborated with CEO, EVP CFO, EVP Merchandising, Marketing, & Ecommerce, GMMs, DMMs, and AlixPartners consulting during 16 week engagement developing a new Growth & Profitability program which generated substantial cost savings annually. The program provided the merchant team with a new Merchant Workbench and structured Top to Top strategic vendor partnership program.• Lead the development of a Key Item program and reporting which was rolled out to all merchandising divisions with the goal of improving our customer shopping experience and achieving our annual sales and margin targets.

Managed and directed the replenishment functions for three merchandise divisions. Provided leadership direction, and mentoring to ensure sales, gross margin, in-stock, inventory turn and stratification goals were achieved. Collaborated cross-functionally between Suppliers, Merchandising, Supply Chain, and Store Operations to efficiently and effectively flow merchandise to over 360 stores ensuring key aspects of the strategic business plan were achieved successfully. • Led the development of the Store Volume Group tool and process which maximized efficiency, performance and profitability of our teammates and inventory.

Plano, Texas, Us

Held responsibility for product performance, as the chief Supply Chain Liaison for key businesses. Collaborated cross-functionally between Suppliers, Buying, Sourcing, Allocation, Warehouse, Transportation, and Operations to efficiently and effectively flow merchandise to over 1,100 stores ensuring key aspects of the business plan were achieved successfully. • Secured Lean Six Sigma Yellow and Green belts in order to maximize efficiency, performance and profitability.

Plano, Texas, Us

Managed and directed the daily activities of the corporate replenishment process utilized by 1,100 stores and 15,000 associates daily in the U.S. Provided leadership direction, and mentoring to ensure targeted goals and $87M budget were achieved. Developed and conducted interactive training broadcasts monthly to 15,000+ associates. Updated C-level leadership weekly on replenishment KPI’s. • Collaborated with CIO, senior management team, and McKinsey & Company consulting during 18 month engagement developing a new replenishment process and system, which streamlined the receiving and floor set process for 1,100 stores and generated a cost savings of $12M annually. The process was cited by InformationWeek 500 as one of the “Great Ideas” for developing cutting-edge technology that provided 24-hour advance notice of merchandise delivered to the stores.• Headed the development of a corporate dashboard displaying replenishment KPI metrics which allowed stores, district, and corporate to identify areas of success and opportunity in one central location.• Lead the development of a Restock application and process which was rolled out to 1,100 stores with the forecasted goal of improving the customer experience while achieving an annual sales increase of $3M.

Plano, Texas, Us

Successfully designed and deployed the JDA Intactix SET Sell Planner process company wide, which is used by 5,800 employees daily. Managed and directed team of 16 direct reports in six merchandise divisions which improved inventory location guidance across the organization and generated an annual salary cost savings of $1M. • Collaborated with CIO, senior management team, and cycle time reduction consultant to develop a corporate CTR process, which transitioned the merchandise flow process from FIFO to an in-store date resulting in a reduction in merchandise cycle time from 5.5 to 1.5 days.

Plano, Texas, Us

Successfully designed and launched the store capacity software and database that enhanced inventory management across 1,100 stores by calculating the merchandise unit capacity for each fixture and provided tracking of each item with the forecasted goal of increasing company sales by 2.4%.

Plano, Texas, Us

Responsible for successfully developing, planning, and deploying strategic operational projects designed to streamline and centralize the company’s retail operations for 1,100 stores and districts. • Teamed with senior operations executives and retail consultants to launch a company-wide CSO organization with nine planned initiatives, ultimately generating an annual cost savings of $98M.• Developed process for new store openings, including online timeline, store layouts, fixture planning and estimates. • Developed a workload management application and process which effectively managed stores daily, weekly and monthly workload tasks, including balancing workloads to maximize store task efficiencies.• Streamlined communication flow by creating a single contact point for district and stores to submit questions.• Developed district review processes that allowed districts and stores to complete annual reviews online.• Saved $500,000 in annual inventory expenses by designing a process that determined optimal delivery dates.

Plano, Texas, Us

Led the Regional Basic Logic Program which was responsible for inventory accuracy and sales of $1B annually for 250 stores. Managed and enhanced the operational processes & capabilities surrounding new store openings and closings throughout the region.• Demonstrated exceptional performance, leading to a promotion to a corporate operations position with responsibility of centralizing the company’s retail operations for 1,100 stores and annual sales of $19B.