Lead global communications for international organization comprised of dairy companies and associations that operate in 150 countries and produce nearly 33% of the world’s milk. GDP is dairy's global voice related to climate change, economic development, nutrition and agriculture with key stakeholders, including the United Nations.Member of executive leadership team that developed new climate initiative that aims to reduce the global dairy industry's GHGs carbon emissions, the first of its kind in agriculture. Led the initiative's rollout to industry and launch during UN Food Systems Summit, which already has the support of 9 of the top 10 dairy companies in the world. Galvanized the global dairy industry to tell its story more effectively on critical issues. Collaborated with major dairy companies and industry associations around the world to create the first global messaging playbook on sustainability for dairy.Developed and implemented most successful World Milk Day ever, which featured participation by 100 countries, resulting in 1.4 billion impressions. The annual event recognizes dairy’s many contributions.

Joined new nonprofit hunger organization to help scale and expand throughout the US. Built support and participation with egg producers and other protein providers to supply eggs/protein to local food pantries so those in need have sustained and ongoing access to nutritious, high-quality protein. Passionate about food security and I continue to work with hunger organizations both domestic and international.

Recruited to newly created position to lead all aspects of marketing for start-up industry organization tasked with promoting the benefits of paper-based products. Directed the "How Life Unfolds" national advertising (TV, Print, Digital), PR and social campaign that increased paper consumption by 500,000 tons annually. Developed new campaign creative, optimized paid media plan by replacing Agency-of-Record, revised social media approach that grew engagement and reach and generated 25% of all industry media coverage and social conversations. Won Adweek Arc Award for brand storytelling. Spearheaded new customer research with business decision makers that identified new opportunities for the industry to grow paper-based packaging usage.

Led all marketing for national egg promotion organization including iconic Incredible Edible Egg advertising, retail marketing, public relations and social media. Developed breakthrough campaign featuring Hollywood icon Kevin Bacon, which went viral shortly after launch, winning the egg industry’s first Cannes Lion award for creativity.Re-invented organization’s marketing strategy utilizing consumer-driven research and insights. Resulting nutrition-based marketing plan to debunk the cholesterol myth resulted in decreased consumer concern linking eggs and cholesterol, as well as a 40% reduction in marketing costs. Worked closely with the nutrition research division to discover new benefits and opportunities for growth, including an egg featuring less cholesterol and more Vitamin D. Developed and launched new social responsibility campaign to educate consumers about the farm-to-plate process and combat negative perceptions of egg farming practices. Built strategic partnerships with Sesame Street, Rachael Ray, Feeding America, Scholastic and Discovery Education. Tracking research shows this “Good Egg Project” improved consumer perceptions of egg farmers and production practices. Together, these efforts helped ignite egg sales. Per capita egg consumption grew to a 30-year high, and retail sales of eggs topped $7.3 billion.Appointed to the Executive Board of the International Egg Commission, and chaired the Marketing Committee of the World Egg Organization.

Directed creative services, retail co-marketing, consumer promotion, merchandising, packaging, strategic partnerships, licensing, and public relations for diversified $3 billion company. Managed team of 40 employees and two marketing communications agencies. Worked closely with brand and sales teams to develop consumer and customer programs across the brand portfolio, including Rayovac, Remington, Cutter and Repel. Developed and implemented new strategic partnerships with Mattel and AARP that enhanced brand credibility, drove increased distribution, generated in-store merchandising and increased sales.

Led $55 million integrated marketing effort for national dairy promotion organization that helped increase U.S. dairy consumption. Managed 30-member marketing and sales team, and three marketing communications and promotion agencies to develop and implement strategies that drove incremental dairy sales in the retail channel.Launched and directed “3-A-Day of Dairy” nutrition marketing campaign. Worked with leading dairy manufacturers and grocery retailers to develop the major initiative, which reminded Moms of the many benefits of dairy products. In just 18 months, the 3-A-Day logo appeared on more than 2.5 billion milk, cheese and yogurt packages, and consumer awareness reached 74% due to national and local advertising, retail promotion, PR and digital efforts.Introduced and oversaw successful account-specific retail promotion strategy with major grocery, mass and warehouse club chains, including Kroger, Wal-Mart and Costco. Responsible for strategic partnerships with Kraft Foods, General Mills, Nestle and other consumer packaged good companies. Established three-year promotional partnership with Nabisco Oreo that resulted in incremental sales of more than 20 million gallons of milk, making it one of the dairy industry’s most successful milk promotions ever. Directed sports marketing sponsorships, including new NFL partnership featuring consumer promotions with 15 NFL Teams in 18 markets across the country. Managed unique partnership with Kellogg for joint sponsorship of NASCAR team, providing a strong promotional platform for incremental milk and cereal sales. Drove integration within organization by conducting quarterly integration meetings with cross-functional staff and agencies to share best practices, maximize impact, and identify efficiencies. Resulting savings in year one topped $500,000.

Directed all marketing communications, community relations and public relations efforts, and served as spokesperson for international grocery chain of independent retailers.Headed major Olympic sponsorship effort with Coca-Cola and the Women’s USA Softball Team in 1996. The 15-month program was the largest Olympic-themed promotion Coca-Cola had ever conducted with a single retailer, resulting in a significant 6.5% volume increase for Coke at IGA stores in 1996. Managed vendor-funded “IGA Hometown Proud” advertising campaign, the first national television advertising for a supermarket retailer in the U.S.

Managed day-to-day activities for agency’s two largest accounts, Stouffer Foods Corporation and National Sporting Goods Association.

Promoted to corporate management position to help direct Wienermobile marketing program following successful year in field. Managed 12-person team located across the country to set up, publicize and attend promotional and charity events.