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Experienced Product Project Manager with a demonstrated history of working in the internet industry. Skilled in Sales, Management, Business Development, Social Media, and Advertising. Strong sales professional with a Master of Business Administration (M.B.A.) focused in Mergers & Acquisitions and Finance from University of Miami - School of Business.
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Senior Product ManagerNewbookDenver, Co, Us -
Senior Saas Product ManagerBetterworks Mar 2021 - PresentMenlo Park, Ca, Us-Product Vision & Strategy: Defines and executes a visionary product roadmap, leading the complete overhaul of two mission-critical modules—Feedback and Conversations. Transforming these modules with cutting-edge backend, frontend, middleware, and integration technologies, to create a market-leading product experience.-Cross-Functional Leadership: Orchestrates collaboration among design, engineering, and architecture teams to drive the creation of an intuitive, user-centric UI/UX. Manages and inspires a cross-functional remote team of 15, including junior PMs, full-stack developers, QA engineers, and UX designers, to consistently deliver high-quality, scalable products.-AI-Driven Innovation: Conceptualized and launched AI-powered features, including a feedback writing assistant and summary tool, significantly enhancing user productivity and elevating the platform’s competitive edge.-Customer-Centric Growth: Led strategic partnerships with industry giants like Google, Intuit, and Colgate-Palmolive, driving seamless integrations and expanding product adoption. Delivered a 55% YOY increase in user engagement for key modules, underpinned by customer feedback and data-driven insights.-Operational Excellence: Achieved an 80% reduction in loading times for the Feedback module, resulting in improved user satisfaction and retention. Designed a new user flow that boosted feature adoption rates by 27% and set a benchmark for future enhancements.-Strategic Collaboration: Acts as the linchpin between Customer Success, Sales, Marketing, Support, Legal, and Professional Services, ensuring alignment and smooth delivery of features and bug fixes for both SMB and enterprise clients.-Mentorship & Development: Fosters a culture of continuous learning and innovation within the team, mentoring junior product managers and guiding the professional growth of team members to build a high-performing, cohesive unit. -
Advisory Committee Member - Customer Experience Certificate ProgramUniversity Of Colorado Boulder - Leeds School Of Business Mar 2023 - PresentBoulder, Co, Us-Preserving and enhancing the reputation and quality of the program through strategicreview of our executive education noncredit courses.-Providing course feedback that builds value to the program and greater businesscommunity.-Offering expert guidance to our faculty and students through occasional classroom visits,forums and conferences.-Promoting the program’s goal of linking industry with academia to help ensure our work isrelevant and beneficial. -
Product OwnerHotel Engine Jun 2020 - Mar 2021Denver, Colorado, Us-Boosted Revenue and Efficiency with New Invoicing Feature: Built a separate invoicing feature for NetSuite, resulting in $300K in increased revenue and cost savings by streamlining the collection process and reducing processing time.-Enhanced Overcharge Recovery in Salesforce: Led the development of an overcharge case creation feature in Salesforce, enabling the recovery of over $450K in refunds year-to-date.-Decreased Fraud with Machine Learning: Developed a machine learning system to effectively ban fraudulent users while allowing legitimate users to continue booking on the platform, reducing fraud and shadowban follow-up time by 75%.-Strategized Product Roadmap for 2021: Planned the strategic product roadmap for 2021, including setting OKRs and KPIs for major feature releases.-Managed ACH Payment Implementation: Directed the development of ACH payment implementation, with potential annual cost savings of $800K.-Led Integration with Key Third-Party Services: Managed the development of features related to third-party integrations, including Salesforce, NetSuite, SuiteSync, Stripe, Spreedly, and WEX, enhancing overall system capabilities and performance. -
Product/Project ManagerCodelitt Incubator Oct 2017 - Jan 2020Miami, Fl, Us-Strategic Product Roadmap Leadership and Execution: Led the strategic product roadmap, executing key features and enhancements, conducting user testing and research, and managing $1M project budgets. Prioritized product backlog, created user stories and technical requirements, and optimized team delivery performance.-Global Team Management: Managed a diverse team of 12 globally distributed product/project managers, frontend and backend developers, UX/UI designers, analysts, and user testers, ensuring alignment with strategic goals and efficient project execution.-Award-Winning Workplace Planning Web App: Spearheaded development for a JLL workplace planning and budgeting web app, winning the Platinum Da Vinci Award 2018 for Innovation and increasing user adoption rate by 300%.-Efficiency-Boosting HR Tool: Led development for an HR tool to manage projects, resulting in a 40% decrease in downtime related to resource changes.-Key Client Acquisition with Enterprise Web Applications: Managed development for a JLL property management enterprise web application, attracting key clients such as JPMC and HSBC.-Machine Learning-driven Lease Analysis App: Directed development for an app utilizing machine learning to analyze real estate leases, achieving 100% accuracy for key data points.-Agile and Waterfall Methodologies Expertise: Worked proficiently in both agile and waterfall processes, managing technical user stories, sprint planning, backlog grooming, scrums, and QA. Proficient with tools such as JIRA, Figma, Github, InVision, Trello, and ZenHub. -
Social And Ppc ManagerBoatsetter Jun 2016 - Aug 2017Miami, Fort Lauderdale, Seattle, Ibiza , UsIn charge of all PPC promotional initiatives, KPI development, and campaign optimization.Managing 6-figure annual marketing budget across multiple channels including Google AdWords (Search and Display), Facebook, Instagram, YouTube, Criteo, and AdRoll.Developing and achieving KPIs for CPC, CTR, Quality Score, Relevance, Frequency, Conversion Rate, and CPA, in highly competitive markets all over the world, across campaigns, keywords, and ads. Average CTR for non-brand search campaigns 10-15%.Leading key strategic partnerships with email campaigns, display ads, newsletters, and social promotions. -
Executive Educational ConsultantThe Brewer Group Feb 2015 - Jun 2016St. Louis Park, Minnesota, UsProvided a customized educational framework for current and former professional athletes (NFL).Tutored Executive MBA Candidates in Finance, Accounting, Economics, Marketing, Management, Statistics, Business Law, Management Science, and Business Writing.Ensured full retention and comprehension of complex concepts, procedures, and processes. -
Event Production Coordinator: Summer InternshipWebcongress Jun 2015 - Aug 2015Los Angeles, California, UsEstablished sponsorships and partnerships. Sold tickets for conferences.Spearheaded the first edition WebCongress event in Los Angeles, California, at the University of California: Los Angeles.Prospected and closed 10+ sponsors and promotional partners for the event including: WeWork, Sprinkles Cupcakes, KIND Snacks, Harmless Harvest, General Assembly, Startup Grind, NetParty, The Rubicon Project, CrossCampus, LA Tech Digest, and Startup Socials.Sold 103% (412) tickets over venue capacity valued at $100 each for full-access to the event: keynote conferences, expert panels, and networking party. -
Marketing ManagerElite Auto Sales Of Miami Jul 2013 - Aug 2014Drive more clients to dealership through online marketing, increasing exposure and revenue.Increased average monthly sales by 50% by designing ads with proper photography, engaging headlines, descriptive features, and visual structure that increased traffic to dealership.Reduced the average inventory turnaround time by 33% by developing inventory, ad posting, and acquisition systems that allowed same day turnaround for the majority of inventory.
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Founder & PresidentSmpl Marketing Jun 2012 - Jun 2013Customer acquisition and production/design: logos, websites, content, and social media.Designed logos and websites that reflected brand identity consistently from the business to end customer.Created Search Engine Optimized websites built to drive inbound traffic through the content and social media engagement.
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Global Sales AdministratorMophie Oct 2011 - May 2012Tustin, Ca, UsReported to the Regional Sales Manager; analyzed and consolidated Sales Forecasts, Sell-In, and Sell-Thru.Utilized Microsoft Excel to develop reports the sales team depended on for business strategy development and executive planning.Conducted thorough due diligence on 80+ potential partners every month by only accepting reputable partners to ensure brand integrity.Prohibited dozens of counterfeit sellers on Amazon and EBay by identifying over 100+ counterfeit products online monthly to prevent further sales of counterfeit products. -
Information Management Assistant: Summer InternshipU.S. Department Of State Jun 2009 - Aug 2009Washington, Dc, UsReported to Information Management Officer; inventoried and destroyed 1,000+ Top Secret materials.Developed a database for Top Secret and Secret materials and items in restricted areas within the Embassy.
Kevin Vasquez Skills
Kevin Vasquez Education Details
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University Of Miami Herbert Business SchoolMergers & Acquisitions And Finance -
Uc IrvineBusiness Economics
Frequently Asked Questions about Kevin Vasquez
What company does Kevin Vasquez work for?
Kevin Vasquez works for Newbook
What is Kevin Vasquez's role at the current company?
Kevin Vasquez's current role is Senior Product Manager.
What is Kevin Vasquez's email address?
Kevin Vasquez's email address is ke****@****ail.com
What is Kevin Vasquez's direct phone number?
Kevin Vasquez's direct phone number is +130560*****
What schools did Kevin Vasquez attend?
Kevin Vasquez attended University Of Miami Herbert Business School, Uc Irvine.
What skills is Kevin Vasquez known for?
Kevin Vasquez has skills like Marketing, Social Media, Microsoft Office, Marketing Strategy, Management, Microsoft Excel, Business Development, Online Marketing, Powerpoint, Leadership, Product Marketing, Sales Management.
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