Kevin Weiner Email and Phone Number

Challenge, test, and execute. A B2C growth strategist with 10+ years of experience & over $50M of cross-channel digital ad spend. I'm passionate about creative, paid social, testing, and data analytics. I can help a company grow through granular optimization methods and enhanced data analytics views.As a marketing director for LeadThink, I developed and scaled social media campaigns for multiple clients and oversaw creative testing and direction, lead acquisition, performance monitoring, and mobile web marketing strategy. Some of my big wins were realizing a 35% profit margin on all managed campaigns and reducing user acquisition costs by 30%. I also developed an in-house creative program that amplified our content strategy while lowering overall marketing costs. I currently lead UA and growth marketing strategies for Skillz' web channels division. I oversee managed social, paid search, and 10 ad networks encompassing influencer, incentivized, affiliate, and article-based publisher networks. In this role, I've dove into our analytics models and realized new ways to market existing products and streamline UA costs. One of my big wins is building an influencer marketing engine that reduced paid social media costs by nearly 40%. 𝗔𝗿𝗲𝗮𝘀 𝗜 𝗘𝘅𝗰𝗲𝗹:▪️ Influencing analytics programs by partnering with engineering teams to develop custom dashboards that reveal greater data insights and drive optimal ad spend and product marketing. ▪️ Identifying funnel deficiencies and marketing opportunities that lead to long-term success. ▪️ Leveraging existing products to maximize user acquisition and testing custom creative to streamline campaigns and paid ad/social spending. I'm on LinkedIn to foster professional relationships and provide value. Connect with me.