Kevin Weiner Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

Skillz is the leading mobile games platform that connects players in fair, fun, and meaningful competition. The Skillz platform helps developers build multi-million dollar franchises by enabling social competition in their games.Currently lead growth strategy for web channels - I focus on delivering value through user acquisition, data analytics, and increasing LTV:UAC. I've developed UA programs that increased our portfolio market share significantly. I've also trained three analysts to support web media buying and partner communication. 𝗪𝗶𝗻𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ▪️ Growing web channels from 4% to 40% of entire UA portfolio in 9 months and decreasing UA costs 20%. ▪️Increasing LTV to UAC ratio by 50% in 9 months through sub-channel level ROAS optimization. ▪️Improving click-to-deposit rates 2X by leveraging Apple App Store custom product pages. ▪️ Collaborating with an external partner to build web-based mini-games to improve landing page conversions and reduce UA costs 50%.

Greater Denver Area

LeadThink (formerly C2 Media Corp) is a performance-based demand generation company, built as a one-stop solution for businesses with a proven product or service that requires marketing professionals and financial help to scale your customer base and sales.I joined LeadThink after the company acquired & integrated my web platform (Browse My Pics) into their social media mix. I directed the marketing team and focused on improving social media and paid digital advertising spends, conversions, and creative.𝗪𝗶𝗻𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ▪️ Led an internal team of social media marketers that generated $10M+ in revenue annually.▪️ Consistently drove 35% margin and $1.8M in profit for all self-managed campaigns from 2015 to 2021. ▪️ Created multiple automation and measurement tools to drive efficiency. ▪️ Hired an in-house creative team that improved creative assets, increased conversions, and reduced creative development costs by 30%. ▪️ Directed development of a lead funnel technology that rotated offers based on RPM to increase lead EPCs by 20% on average.

Denver, Colorado, United States

After an investor unknowingly highlighted my creative performance at a conference, I started an affiliate and mobile app consulting business that specialized in delivering social media marketing growth. My team and I successfully integrated applications into mobile measurement platforms Kochava, Tenjin, Singular, & AppsFlyer.𝗪𝗶𝗻𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ▪️ Scaled user acquisition of multiple mobile applications to $100K in monthly revenue across Facebook, Snapchat, and TikTok ads.▪️ Created, developed, and sold a web asset generating $1M+ in annual revenue in 48 months, positioning it for sale to LeadThink in 2013.▪️ Drove UX development and testing of Facebook auto-ad-posting platform to simultaneously post hundreds of copy creative permutations.

Westminster, Colorado, United States

In this role, I managed 8 e-commerce and PPC lead-generation campaigns for brands, including Dish Network, Vitamin Shoppe, Pharmaca, & Inspirato. Managed $100K in monthly Google Ad spend, generating $1M+ in quarterly revenue. 𝗪𝗶𝗻𝘀 𝗜𝗻𝗰𝗹𝘂𝗱𝗲: ▪️ Developed proprietary Google Ads auction model for Dish Network & affiliates to reduce CPC costs > 60%. ▪️ Steered the Google network bidding algorithm in Dish Network’s favor by assigning affiliates bidding power based on relationship, revenue, and keyword competition.