With over 25 years of experience in data management, I am passionate about optimizing data quality, accuracy, and accessibility for business intelligence and marketing purposes. I have extensive knowledge and skills in master data management (MDM), customer data platforms (CDP), and Salesforce data cloud, as well as certifications from Profisee and Salesforce. As the Marketing Data Manager at First Horizon Bank, I align my work with the organization's vision of delivering exceptional customer service and value through data-driven insights and solutions.In my current role, I manage the Salesforce data cloud product and oversee the data standardization, enrichment, and integration processes using Alteryx, Liveramp, Melissa Data, and D&B. I also implemented and migrated the Profisee MDM platform to a containerized Azure environment, and matched and mastered customer data for various business and regulatory requirements. Through these initiatives, I have enabled the bank to leverage high-quality and comprehensive customer data for marketing campaigns, analytics, and reporting. I am proficient in process improvement, database design, and data governance, and I enjoy collaborating with cross-functional teams and stakeholders to deliver optimal data outcomes.
Listed skills include Business Intelligence, Databases, Microsoft Sql Server, Ssrs, and 41 others.