Kevin Cary Email & Phone Number

Charlotte, Nc

• Promoted to Corporate Affairs Senior Management Team (SMT) in 2021.• Leader of internal communications team at EPRI, which manages intranet weekly E-newsletter, weekly news video and multiple other strategic efforts.• SMT responsibilities include strategic development for entire Corporate Affairs team, overseeing its execution and results, and represents the department on internal Senior Leadership Council. Also advises Corporate Affairs VP on strategic issues and fosters a collaborative culture throughout that organization.• Named Ragan/PR Daily “Internal Communications Professional of the Year” for 2018. • Counsels multiple EPRI executives as part of internal Pandemic Response Team and Office of Future Team, which determine COVID-19 protocols and communication. Develops and maintains all COVID-19 communications.• Lead writer of internal executive communications, including those by EPRI President and CEO.• Managed redesign of Inside EPRI intranet in 2019, including home page and site architecture, as well as developing site design, navigation and content strategy. Leadership enabled complete corporate redesign in less than 90 days. • Leads development and updates to Inside EPRI intranet home page. Management led to a 44 percent increase in unique daily users and a 27 percent increase in page views. • Sole writer and editor for weekly EPRI Bulletin e-newsletter, which features 15 percent higher open rate and 26 percent higher attention rate than industry benchmarks.• Singlehandedly creates, develops and distributes weekly EPRI Minute news video, including storyboard, script, voiceover, video editing and production. • Key contributor to quarterly All-Employee meetings, including agenda and talking points and moderating. • Implemented full, searchable archive systems for all internal communications. • Developed Diversity, Inclusion and Equity communications and resource page, and serves on EPRI’s internal Diversity Council.

Mooresville, Nc

I managed, created and led development of internal benefits communications vehicles, including health, wellness and retirement benefits, for a Fortune 50 company with more than 250,000 employees. • Lead consultant and project manager for mylowesbenefits.com, an external website detailing benefits information for a Fortune 50 company with more than 250,000 employees. The site has had more than 15 million page views since its launch in October 2013, including 2.5 million views during the 2014 annual enrollment. Directed and contributed all content and content updates including SPDs and innovative My Life tool, and managed vendor performance to ensure deadlines are met. • Lead consultant for wellness mobile app, which has had more than 7,000 downloads in its first year, and redesign of wellness website which launched in April 2015. Contributed communications materials for weight management programs, wellness initiatives and other programs for employees. Weight management program had 65 percent growth year-over-year from 2014 to 2015. • Led communication for new Health Screening Requirement for employees. Communications helped create a 30 percent surge in health screenings from 2013, to more than 100,000 screenings in 2014. • Created and moderated several benefits communities on internal social network, providing news updates, blogs, and answering employee questions personally within forums to address difficult issues such as the health screening requirement and changes to other benefit plans. • Provided crisis communication direction and content when needed.

Concord, Nc

• Developed and led Silver Anvil Award winning public relations campaign (the highest honor in the PR industry) for Ben Mynatt Chevrolet Cadillac, generating continuous prominent local media coverage and community outreach that saved dealership from closure. • Generated unprecedented public relations success for a national Top 100 home care agency, featuring more than 50 minutes of broadcast television coverage, front-page newspaper stories, and more than 50 public relations hits in first year.• Award winning writer who produces engaging copy under extreme deadlines.Media relations duties include crisis communications, pitching, and incoming requests for local, regional and national television networks, daily newspapers, and other media. Developed media training for clients including practice interviews, talking points and tip sheets.Supervised redesign of client web sites and kept projects on schedule in addition to media relations duties. • Wrote and placed opinion columns, blogs, and online articles for client upper management and staff. Researched and developed E-newsletters, press releases, and public relations strategie.• Developed and maintained successful social media strategies for numerous clients, including YouTube channels, Facebook Pages and Twitter accounts. • Monitored media successes, conducted research and media outreach, and served as sole liaison for media and staff contacts.

Charlotte, Nc

• Generated stories read in newspapers across the country during Davidson College’s NCAA basketball tournament run in 2008. Created 500 percent spike in page views for Davidson College athletics. Coverage helped earn the Observer a Top 10 award from the Associated Press Sports Editors.• Created source list with more than 500 sources, and did live interviews with radio stations and other news outlets about the Wildcats.• Sparked national attention to Wildcats in spring 2008, and advised writers from publications such as the New York Times, Washington Post, USA Today, and ESPN.com. Helped create, maintain and generate ideas for Davidson Wildcats web page, and promoted Davidson coverage through public speaking and interviews. Planned daily coverage of events, and did copy editing in addition to reporting. • Had more than 500 bylines in typical year, wrote columns, features, blogs, and online stories. Wrote numerous front-page stories, exclusive news and engaged readers with writing style. Planned daily coverage of events, and did copy editing in addition to reporting.Wrote weekly column for Gastonia Bureau, winning N.C. Press Association first-place award in 2001. Managed freelance budget and assignments, space requests, and photo coverage. Coordinated and reported multipage football and basketball special sections.