Kevin Cassar Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Mississauga, Ontario, Canada

Mississauga, Ontario, Canada

Toronto, Canada Area

- Oversee company Facebook and Instagram accounts.-Monitor comments and activity on Facebook and Instagram for conformance with communication goals and company ideals.-Co-ordinate a week-to-week schedule with content developer pertaining to daily social media posts.-Work closely with both club managers and third-party marketing agencies to develop social media marketing plans and advertisements.-Ensure company brand is maintained and company message is harmonious in all communications across multiple platforms.

Fremont, Nebraska

- Effectively managed a full range of media coverage, promotion, and social media development on behalf of Midland University’s athletics programs, providing extensive insight and analysis across print and social media on all major sporting events occurring on and off campus. Covered up to 31 various varsity sports in a full-time capacity. - Successfully developed both Twitter and Instagram daily coverage of sporting events, resulting in over a thousand new followers across each account. Scheduled and managed daily posting of social media content including game promotions, live-tweeting coverage, event photos, and other important details to keep students up-to-date. Ongoing coverage and performance was recognized as among the Top 10 Sports Information Staffs in the NAIA in 2016.- Planned all coverage and scheduling along with developing new graphics and advertisement for home events occurring that week. Raised awareness of events throughout each day and the entire week, along with crafting articles on game previews, post-game wrap-ups, and other specialized coverage depending on the week’s events.- Supported ongoing events through managing of scoreboard, stat-tracking, livestreaming, photography, and commentary. Coordinated with a small team in managing game-day administration in setting up and maintaining services throughout the day, covering multiple games if needed. Maintained extensive autonomy in managing stat programs and livestreaming, and secured local color commentary to support sporting event streams. - Planned and organized regular half-time promotional activities and giveaways for sporting events, coordinating with external vendors on securing goods to provide audience, along with developing custom branding of university sporting teams for a variety of amenity items and clothing.