ECD/WriterI've worked on everything big and small, garnering more than my fair share of client appreciation, rising sales, awareness, un-aided recall, brand affinity, likes, retweets, reposts, activations, viral sensations, social engagement and cultural engagement... not to mention One Show Pencils, Addy's, Cannes Lions, CA, Effies, D&AD's, Art Director's Club, Lürzer's Archive, Richmond Ad Club Cannonballs and many more.I’m a writer’s writer, a strategic thinker, a client taming ECD, disarmingly collaborative, a mentor, a mentee and a fan of & shepherd for great work from my teams, from seed all the way through production glow ups, strategic media innovation and co-creating with Creators and their communities.I'm slightly obsessed with UX, UI and UE. I'm platform agnostic, media agnostic and I've worked successfully in every medium: traditional, digital, social, interactive, mobile, app, ambient, stunt, hidden camera, contest, documentary, long form, short form, comedic, serious, touching, faux product, teaser, reveal and even made up a few of my own.I'm a music nerd, a music supe, a musician, a composer, singer and voice actor. I'm a tech nerd, a gadget junky, a bike snob, an oenophile, and a fan of rare bourbons. I'm a father, a surfer, a performer of improv, a reader of esoteric philosophy books and a trained/licensed pranayama healer thanks to a crazy night in Joshua Tree.-------------------------------------------------------------------------------------------------------Whalar | Contract ECD/Writer - 3/24 - PresentBrought in to launch an entire Creator agency holding company. Writing brand framing/videos/ documents, tone of voice, manifestos, website copy, capabilities presentations in addition to co-creating brand campaigns with Creators to create culturally resonant, effective content.Vayner Media | Group Creative DirectorBBH/NY | Group Creative DirectorJWT | ACDMad Dogs & Englishmen | Senior CopywriterFreelance | CD/WriterIn between my FT positions, I've freelanced, consulted, launched brands, written long form content and helped startups, in-house and clients directly, launch, relaunch, grow and make their brands into cultural drivers.EDUCATIONRobert McKee Story SeminarStory Structure & ScreenwritingUpright Citizen's Brigade Theater | 8+ yearsStudied/performed long-form improv, sketch comedy & short filmsPortfolio CenterConcept, CopywritingGeorgia State UniversityBBA MarketingEmory UniversityBA in PsychologySee my portfolio and check availability via the links below... Many Thanks!