Kevin Hackney Email & Phone Number

Traverse City, Mi, Us

Minnetonka, Minnesota, United States

Traverse City, Michigan, United States

Responsible for developing and executing cross-channel content marketing plans to inform and entertain collector car insurance agents.- Created inaugural annual editorial calendar defining content needs and aligning with overall marketing strategy- Wrote and published 25+ agent-focused Web articles and video landing pages for new Hagerty blog- Coordinated copy and images for weekly, monthly, and quarterly eNewsletter content delivering insights - to geographic audiences up to 120,000- Managed and optimized 10-12 online portals providing partner agents with marketing resources and training- Scripted and edited on-demand sales enablement collateral 4-5x monthly (Salesforce emails, flyers, PPT decks)- Engaged 3x weekly within exclusive insurance partner LinkedIn group reminding agents why car enthusiasts represent lucrative and profitable business opportunities- Analyzed eNewsletter subject lines and open rates to identify audience preferences- Reviewed and recommended copy changes as part of External Communications Steering Committee

Traverse City, Michigan, United States

Tasked to accelerate the content marketing initiatives supporting business development goals of northern Michigan's largest hospital system — quickly including COVID-19 crisis communications.- Wrote systemwide print and digital marketing collateral influencing more than 500,000 prospective patients- Collaborated with physicians, art directors, and video editors to ensure clinically accurate creative- Generated 2-3 monthly informational articles/patient stories for Munson Healthcare Connections blog- Developed multi-channel campaigns boosting robotic surgeries, stroke awareness, and primary care appointments- Educated patients through bi-monthly eNewsletters, on-demand brochures, print ads, landing pages, and organic social media storytelling- Scripted new monthly animated video series “Munson Minutes: Health and Wellness in 60 Seconds”- Produced key messages and talking points for TV news segments promoting cancer awareness and virtual careAnalyzed open, view, and click metrics to optimize messaging and boost performance

Troy, Michigan, United States

- Streamlined and modernized national multimedia promotional campaigns for weekly Engineering News-Record magazine and 25+ associated print and digital special sections- Developed marketing plans driving advertising revenue, editorial photo contest submissions, and client engagement- Collaborated with circulation and event marketing managers to align design elements and integrate key messaging for multiple audiences- Wrote and deployed 8-10 monthly emails and 3-6 monthly PDF sales flyers - Leveraged content journeys, A/B testing, and email automation to meet campaign engagement/awareness goals- Managed bi-monthly updates of annual editorial and special section content calendar- Ensured advertiser resource pages were updated consistently with new and relevant educational collateral

Troy, Michigan, United States

- Led five-person cross-functional marketing team and presented project updates to senior sales management- Successfully organized multiple complex marketing projects for 10-12 brands with competing deadlines and priorities- Collaborated with publishers and sales managers to highlight opportunities and overcome sales challenges- Oversaw communication efforts promoting inaugural AEC BuildTECH trade expo (150+ exhibitors, 2,000 attendees)

Troy, Michigan, United States

- Designed and executed national multimedia promotional campaigns driving advertising revenue for five B2B brands including Security, Engineered Systems, and Industrial Safety & Hygiene News- Managed annual media kit production (writing and design collaboration for 16+ printed pages)- Wrote monthly print ads, emails, video scripts, and event collateral for multiple business development teams- Coordinated booth logistics and represented brands at 3-4 annual industry trade events

Southfield, Michigan, United States

- Wrote and distributed marketing collateral, press releases, journal articles, and corporate Intranet content- Produced print and electronic employee newsletters for monthly and quarterly distribution- Chaired best practice meetings with global communications staff

Troy, Michigan, United States

- Designed and executed promotional collateral driving advertising revenue for five business-to-business publications including Plumbing & Mechanical, PM Engineer, and Supply House Times- Streamlined and strengthened monthly direct mail efforts, specialty flyers, and 16-page annual print media kits- Coordinated booth logistics and represented brands at 2-3 annual industry trade events

Farmington Hills, Michigan, United States

- Created multi-effort direct mail packages including letters, brochures, inserts, and outer envelopes for consumer and business-to-business clients- Developed creative concepts for print ads, display signage, postcards, and magazine cover wraps- Wrote and edited emails and landing page copy to influence prospects to take action