Kevin Chisholm Email and Phone Number

-Developed strategies for supplier Regional Sales Managers to achieve growth objectives.-Responsibility increased in less than two years from 30% to 100% of general list wines representing 750,000 cases at the LCBO.-Budgeting, forecasting and programming/executing promotions for over 20 suppliers including several category leading brands.-Took initiative and developed a new item submission report that resulted in more complete submissions and better acceptance results.-Developed a successful launch campaign involving television commercial on a low budget that resulted in a nomination for Best Integrated Marketing Program at the 2015 LCBO Elsie Awards.-Initiated a project to simplify accounting codes to reduce time spent reconciling budgets.-Extended promotional planning from 3 to 12 months to ensure promotional objectives are achieved.

-Managed over 35 brands representing 1.9 million cases from the table, sparkling & fortified wine portfolio’s accounting for one quarter of English Canada brand profit-Aggressively launched products to market under extremely tight timelines by utilizing a collaborative and supportive work relationship with various suppliers and departments-Improved brand profitability by $750k through accelerated reduction of advertising expenses-Realized material savings of over $100k and streamlined production by converting wine cask packaging-Saved $100k by identifying lower manufacturing costs for plastic bottles-Recommended more profitable products to be brought to market by analyzing portfolio to select products for divestiture

-Managed competitive Business Intelligence platform and provided sales reports and forecasts to senior management-Reduced preparation time of forecasts by 50% by streamlining and simplifying the Strategic Planning process-Recognized as a Subject Matter Expert (SME) for two major Business Intelligence consolidation initiatives-Gathered requirements and provided expertise to ensure primary needs of stakeholders and senior executives were met for BI projects and external market research-Accommodated ad hoc requests for customized reports-Increased frequency of competitive market report from quarterly to monthly to support senior management decision-making-Maintained an Access database and a Cognos Business Intelligence platform while continually improving data accuracy and organization

-Managed furniture and various other stationery categories-Sourced private label products through a tendering and negotiation process-Selected new items to complement product mix and to promote in flyers-Analyzed costs, determined regular and promotional pricing to achieve GP targets

-Analyzed promotions to determine promotional lift of products-Managed promotional calendar and coordinated promotional meetings-Detailed verification of catalogue and flyers to ensure GP targets were achieved

-Analyzed category profitability using Cognos Business Intelligence software-Created inventory reports and focused department on key sku reduction metrics-Analyzed vendor performance and volume rebate programs