Kevin Czar Roque Email & Phone Number

Valenzuela, Ncr, Ph

Amersfoort, Nl

Overall Scope: Heads total media, digital platforms, consumer care and lifecycle, analytics and insights, and eCommerce growth for Alaska Milk Philippines.Media and Digital Strategy:- Business partnership with the commercial function to support the go-to-market strategies and campaigns – from concept to execution to optimization – that are aligned with the brands’ business, marketing, and communications objectives. This involves all media consumer touchpoints, such as but not limited to, TV, radio, print, digital, social media, public relations, and direct-to-consumer activations.- Steers partnerships with leading digital platforms such as Facebook, Google, Twitter, Lazada, Shopee, Grab, among others. Digital Platforms Portfolio Management:- Development of consumer-facing digital platforms and tools to reach and engage with the end-users – such as websites, chatbots, emailer, and SMS systems, one of which is https://www.alaskananayclub.com/Consumer & Customer Care and Lifecycle:- Leads the company towards the creation (build – operate – scale) of a consumer lifecycle management. This involves identifying all the consumer touchpoints, building a first-party audience database that would scale, creating a holistic consumer lifecycle modeling, and setting up the backend technical integrations and frontend systems & tools.Business Opportunities and Value Creation:- Co-built the company’s e-Commerce business plan and executed its commencement through opening of digital front doors in online marketplaces – Shopee and Lazada – reaching a total yearly sales value upwards of PhP 50M. Partner and Supplier Management:- Looks after at least ten (10) direct-service suppliers for creatives, media, consumer care, and activations, making sure that contracts and KPIs are adhered.People Management:- Steers a team of six (6) handling media, digital, insights, consumer care, consumer experience, and content creation.

Amersfoort, Nl

Amersfoort, Nl

Amersfoort, Nl

Makati, Ph

e-Commerce, Revenue and Subscriber Acquisition:- Started the creation e-commerce platforms that now allows for acomplete online fulfillment of new postpaid phone plan applications; buying of prepaid products such as phones, internet devices, and simcards; over-the-air mobile top-up; registration to various mobile and internet services; and application for plan contract renewal - Revenue from online sales have consistently increased with a yearly average of 180% since its commencement in 2012, with the highest jump in 2016 at 254% versus 2015, resulting to beating the target sales for 2016 in October 2015- Acquisition through new postpaid phone plan applications have also increased at a consistent 100% year-on-year average, with conversion rate increasing by 233% in the first quarter of 2017Web and App Self-Service Platforms, Account Management:- Headed the migration and design transformation of account dashboards that enable subscribers to perform various tasks concerning their accounts such as checking of balance and billing, mobile and data usage, bills payment, etc- Providing operational-reduction, these full-service assets have returned a 4,900% increase in cost-savings since 2013- Led the creation of My Smart app for iOS and Android, which has also contributed to almost 10% of e-commerce revenue in 2016- Total subscriber registrations to the self-service platforms have reached more than 50% of targeted subscriber base, allowing the company to provide on-time and usage-based offerings and notificationsProducts and Services Discovery, Brand and Corporate Websites:- Spearheaded six (6) redesigns for various websites covering overall user journey,content architecture, user experience, and interface design- Increased user sessions from 13.70% to 26.56% year-on-year 2014-2015 and2015-2016, respectively- Increased target returning users by an addition of 15% in 2016References/Links:smart.com.ph suncellular.com.phtntph.comsmart.com.ph/infinity

Chicago, Il, Us

- Worked under Spectrum, the digital and diversified services group of Starcom Mediavest Group-Philippines.- During this time, digital as an advertising medium was at its birth stage in the country. The work involved a lot of client education and introduction to the possibilities of digital (from owned to paid to earned media).- As part of the pioneering team, the main tasks were business creation and relationship management.- In the team, I handled the main accounts of the company and led the clients towards their foray into digital media -- with a wide array of services such as website creation, social media strategy, search engine optimization, overall digital strategy, and analytics.Handled the following clients:// McDonald's// Century Pacific Group// The Coca-Cola Company// Samsung// Research in Motion - Blackberry// United Laboratories, Inc.// Mead Johnson

Makati, Ph

// Worked under Smart Buddy Brand Management, dealt mainly with advertising and on-ground events