Reporting to the Chairman and Chief Executive Officer, responsible for leading of all internal and external marketing & communications, setting strategies and standards related to the customer experience across the Group and ensuring a customer-centric approach to business operations and technology.

Job Summary Group Executive Committee member responsible for marketing & communications.Includes:- Public Relations- Internal Comms- Brand Management- Group Marketing- Sustainability

Responsible for centralising marketing activity for 21 go to market brands and building out a global marketing capability and senior leadership team.

Bermuda Tourism is the multi-faceted and multi-jurisdictional independent public authority and official Destination Marketing Organisation (DMO) charged with delivering economic growth through tourism for the islands of Bermuda. I was responsible for the strategic direction, overall operations and financial management, reporting to the board of directors. Developed and implemented a new National Tourism Plan with broad stakeholder engagement and buy in.Delivered record breaking visitor arrivals and double digit increases in air visitor arrivals and spending with industry leading levels of ROI efficiency (18:1 return for every dollar vs. industry benchmark of 5:1). Team recognized at HSMAI Awards in 2018 with a Platinum Award for digital marketing innovation.Generated renewed press and trade interest in Bermuda through the evolution of the Bermuda brand and repositioning of Bermuda to target younger more experiential visitors (who account for 80% of the growth achieved in the last 3 years); Covers of both Conde Nast Traveller and Travel & Leisure in 2018Stimulated >$500M of new investment in Bermuda’s tourism product, including the return of Marriott International and the arrival of Hilton, through the development and marketing of a compelling investor story and championing legislation to create new investor incentivesPrudently managed a $40M annual budget; diversified funding sources (doubled direct recurring revenue, reducing dependence on grants) and delivered high levels of efficiency (FTE / budget ratio of 18% vs an industry benchmark metric of 33%)Managed a diverse group of stakeholders including the BTA’s board of directors, government ministers, travel trade, airline executives, tourism investors, local and international media and a team of 50.Recognised by AFAR magazine in 2018 with a Travel Vanguard Award for “shaping the future of travel, and in the process, helping to make the world a better place for the next generation”

Worldpay was is a global technology company that enabled clients’ profitable growth by being a progressive and reliable payments partner. We were focused on, and had a deep understanding of, travel (including airlines, OTAs and marketplaces), digitally native businesses, and global retailers (increasingly omni-channel). Worldpay was a member of the FTSE 100 and one of the largest fintechs in Europe before its acquisition by Vantiv in 2017.At Worldpay I was responsible for:1. Developing the right long-term strategy, vision and proposition based on a deep understanding of customer needs and buying behaviour.2. Global marketing, public relations, and demand generation activities across traditional and newer digital channels that deliver high ROI growth.3. Managing and evolving the network of ecosystem partners (e.g. Sabre, Amadeus in Travel / Zuora in Digital / Hybris in Retail) and payment providers (e.g. China Unionpay, Alipay, Klarna) needed to complete our proposition.In addition I was:A. Responsible for the successful execution of the rebranding and repositioning of WorldpayB. Deeply involved in creating the investor proposition that supported our 2015 IPOC. Active in corporate development, including multiple M&A opportunities

Promoted to Partner (one of the youngest in the Bain system at the time), affiliated to the Customer Strategy & Marketing practice. Helped clients across industries (including technology, life sciences, consumer goods, retail, and oil and gas) deliver results and adapt to change.

Recruited into Bain & Company in London to bolster the office's customer strategy and marketing practice. Track record of delivering results delivering large and complex change programmes across industries.Winner of the "Maestro" award for outstanding leadership and coaching.Founding member of the Bain South Africa leadership team.

Developed deep expertise in customer strategy; capturing market insight to understand buying behaviour, inform interventions, and to design focused marketing strategies and activation plans around meaningful and actionable customer segments.Specialised in developing global and regional marketing strategies for clients around the world that recognised the need for localisation while finding common platforms and themes that simplified execution.Worked in multiple industries including tourism, consumer products, and life sciences.