Kevin L. Davis, Msm, Lss Email & Phone Number

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Chicago, Il, Us

Serving as Chief Marketing Officer for the federally qualified health center network of 13 clinics and school-based health centers. Erie Family Health Centers is a $100 million revenue nonprofit healthcare organization with 700 employees serving over 85,000 patients regardless of their ability to pay.Managing a creative team consisting of a Senior Communications Manager, Digital Marketing Specialist, and Graphic Designers.Lead community engagement team consisting of Associate Director of Community Engagement Lake County-based Community Outreach Coordinator.Identifying and remedying intellectual property gaps in partnership with contracted legal council.Developed COVID-19 public relations and communications strategy, resulting in 24 placements and 176M total impressions. (6 tv, 6 online, 6 radio, 1 print, 5 social media)Serving as key-collaborator on diversity, equity, and inclusion communicationsLead rebranding efforts: visual brand standards, style guide, social media protocol and enterprise-wide messaging platform.Launched awareness and patient acquisition campaigns for the Erie Teen Center and Lending Hands for Life (HIV/AIDS, PrEP, LGBTQIA) service centers.Founding co-chair, Erie Black employee resource group.

Branding Committee Chair:.We support youth and young adult-serving organizations in developing and promoting wellness programs that center joy and are sensitive to age, community, culture, gender, and race.

Chicago, Il, Us

Providing freelance design and branding services to a diverse range of clients in the areas of social media management, brand development, content generation, event marketing, digital photography, logo design, consumer/market demographics analysis, and development of sales collateral. Partial client listing: Boy Scouts of America, Jefferson County (KY) Public Schools, Rainbow P.U.S.H. Coalition, Lunghamer Chevrolet, SheChef, Lone Ram Studios, Westside Cultural Foundation, 100 Black Men of Chicago, Phi Beta Sigma Fraternity, Inc., Delta Sigma Theta Sorority, Inc., Alpha Kappa Alpha Sorority, Inc., BV Mobile Apps, National Underground Railroad Museum, National Public Housing Museum, Whirlpool Corporation, Sinai Health Systems, Illinois Lottery, Ultimate Medical Academy, Levy Restaurants, and Burrell Communications.

Chicago, Il, Us

Chicago, Il, Us

Served as Chief Brand Ambassador on the Executive Leadership Team managing all marketing, communication, branding, social media, video production, and web content creation for $11 million education nonprofit. Manage 2 staff members and $100,000 department budget; lead multi-departmental teams to support development communications and technical assistance programs. Oversaw strategic media planning, press outreach, script, speeches, campaign events, and all written and multimedia communication pieces including crisis communications strategies. Lead communication initiatives for $30 million local giving initiative, and $10 million national gift announcement. Event planning for $1.6M annual dinner, alumni, stakeholder and community events. Secured media placements on Comcast, NBC5, WGN, and ABC7, and other local outlets. Increased social media engagement 400% over FY17 and placed among top in network. Created of annual appeal collateral in print, email, and social media. Developed and execute media outreach plan and tracking of media coverage. Served as the City Year’s primary spokesperson and managed relationships with key media contacts. Directed the development and production of communication and marketing materials including newsletters, brochures and videos. Trained and managed team of over 30 Brand Ambassadors (outreach coordinators) in 28 schools. Managed and curated content for site website and social media channels. Served on national marketing, branding, and diversity and equity committees. Developed reports, prospectuces, infographics, one-pagers, and other marketing collateral. Managed vendor and relationships and RFPs.

Chicago, Il, Us

Oversaw the creation, management, implementation, and assessment of a mute-channel admissions marketing plan to help meet North Park’s enrollment goals for the school’s of Business and Non-profit Management, Nursing, Professional Studies, Education, Axelson Center for Non-profit Management, and the North Park Theological Seminary and satellite campus locations. Led a team of communications, marketing, and content managers with a $1.1M annual enrollment and open house marketing and advertising budget. Collaborated on university rebranding to cement a new and cohesive corporate identity, supporting new company direction. Increased social media post reach and engagement rate 700%. Reduced creative marketing spending by 50%. Developed and executed SEO strategy, achieving and improving rankings on Google and Bing (organic and nonpaid results) for key product search terms. Developed and oversaw marketing plans and strategies for undergraduate enrollmentCreate and manage marketing initiatives and strategies graduate programsDevelop marketing strategies for Arlington Heights and Grays Lake satellite campusesAdvertising campaigns (paid/organic digital, outdoor, and mobile)Manage marketing initiatives for the Axelson Center for Nonprofit ManagementPrint/email marketing, Media buying/planning, Search/direct-mail marketing campaigns, Social media marketing (organic/paid), Content marketing strategy, Vendor management, Salesforce/TargetX CRM, Wordpress/Sitecore CMS, Marketing analytics/Insights, University rebranding team, Athletics rebranding committee

Chicago, Il, Us

The mission of The Axelson Center for Nonprofit Management at North Park University is to enhance performance and effectiveness of organizations and individuals in the nonprofit sector through education, service, and resources.Responsible for • Client relationship management• Event sponsorship procurement• Social media management• Event marketing• Communications• Email marketing • Visual branding• Liaison to university marketing and communications• Strategic planning• Process improvement• Creative direction• Freelancer management• Web & social analytics

Chicago, Il, Us

Provide marketing and graphic support for the 4th largest student center operation in the country and it's subordinate departments (Campus Recreation, Campus Programs, Student Centers, Campus Auxiliary Services and Bowling/Games Center)Provided creative direction on major marketing initiatives such as “Spark In The Park” annual music festival for 6,000+ students, staff and faculty. Black History Month, UIC Radio, and Campus RecreationLead rebranding effort for The Alley Bowling & Billiards CenterServed as project manager for multi-building signage way finding.Lead student graphic design internship program which boasted a 100% job placement prior-to -graduation rate since it's inception.Assisted department heads in developing strategies to increase foot traffic, sales and engagement via marketing and sales applications. Enforced university brand standards were represented in all internal marketing applications. Helped each department create and mangage a unique identity to help campus awareness, increase sales where applicable and increase school spirit.Design, layout and copywrite for department publications, posters, brochures, event flyers, building signage, official campus programs, concerts, digital signage, and light boxes etc., Assisted department heads with content creation and implementing social media strategies to engage students and consumers, and increase retention and inclusion.Updated department websites, photography, and videography. Ensured Illinois Information Technology Accessibility Act (IITAA) compliance.Served as subject matter expert speaker for department sponsored conferences on student organization branding, personal branding for leaders, and event marketing and promotion.Served as chair for Student Centers Marketing Committee, member of Student Affairs Branding Committee, and member of the UIC Greek Advisory Board.

Chicago, Il, Us

Minneapolis, Mn, Us

Manage and develop a 60-member team responsible for overnight logistics, stock replenishment, contributing to annual sales of $100 million (#9 Location company-wide)Key Contributions:✪ Coordinate logistics and supervise personnel to ensure the timely placement of 30,000 units of product weekly✪ Develop product placement schematics that increase visual appeal and maximize sales and profitability✪ Conduct research and analyze statistical data on consumer buying trends ✪ Interview, hire, and conduct initial staff training ✪ Administer talent development, retention and disciplinary programs✪ Administer firm’s safety management program, significantly reducing injuries and lost work time

Master Of Science - Ms, Management

Executive Scholar Certificate, Nonprofit Management

Allstate Foundation Elp20

Bridgespan Group Leading For Impact - Nonprofit Executive Leadership Program

Bachelor Of Science - Bs, Marketing

Communication Technology