With over 29 years of experience as a marketing leader, I specialize in developing marketing strategies that lead to tangible business growth. I tailor my approach to address the unique challenges of each organization, ensuring measurable results and a clear return on investment. I can help with:* go-to-market strategy* product launch* brand/product/exit positioning* messaging framework* communication/content planning* digital marketing* demand generation* sales enablement* PR/internal communications* employer/recruitment marketing* team building/developmentI bring proven experience in B2B and B2C businesses - including retail/etail products, life sciences/biopharma, consumer electronics, insurance/financial services, CPG and automotive - as well as a unique combination of creativity, analytical thinking and executive-level leadership, to drive immediate results and sustained success.

Leading new venture aimed at providing proven guidance for behavior change so that the climate concerned can lead a more sustainable life, and we can change the fortunes of our planet.

Led all marketing for a $1B business; managed a team of 20+. Redesigned marketing team to improve efficiency and impact after a significant team reduction. Built strategic planning process to refocus on delivering cross-company and individual business needs. Grew partnership with sales organization, prioritizing sales enablement objectives. Drove company-wide campaign development approach to maximize impact across business units.

Headed all marketing for a $3B business; managed a team of 40+. Drove executive-team focus around new, foundational vision, mission and values construct, and subsequent annual business plan. Transformed marketing team from executional to strategic business partnership, while developing new annual planning process to garner transformative insights, foster creativity, integrate plans and prioritize impactful initiatives. Nurtured corporate culture to drive industry leadership and talent retention.

Led all consumer-focused marketing efforts of a $2B business; managed a team of 10+. Molded end-to-end, integrated consumer marketing team, while developing new strategic planning process across a complicated regional / global structure. Partnered with product and sales teams to improve business results including driving sell-in of Lenovo’s products, building retailer partnerships, and growing consideration, traffic to etail and retail, intent to purchase, and advocacy for our brand and products.

Led a team in development of new communications framework and integrated plans for Sears Auto Centers Kmart’s automotive department ($1.5B+ business). Grew sales and acquisition of new consumers, commercial customers and franchisees, while initiating the company’s brand re-positioning.

Guided State Farm in building a new marketing framework and process, integrating plans and execution of clients’ multiple marketing verticals. Led a team in the development of a communications strategy and the resulting sponsorship-driven advertising executions for one of the biggest marketers in the country.

Headed a team in development of marketing strategy and communications plan for the largest and most critical divisions of the company, ultimately managing the cross-company, fully integrated marketing campaign. Led partnerships with key retailers, multi-cultural businesses and Sony companies. Built and oversaw new sports marketing & sponsorship function for the organization that included the negotiation and plan development for professional spokespeople and major sports organizations across divisions.