Connecting the busy, dynamic and growth-focused world of Hagerty with local, regional and national media.

Provide marketing and PR solutions to a group of clients including: - Genesis Motor America- Hagerty- Automobili Lamborghini America- Gotham Dream Cars• Developed annual PR plans to strategically build brand value and communicate product messages• Managed 4-person account team ensuring client satisfaction and results-driven focus including consistent, year-over-year ROI increases• Regular contact with top US media• Developed executive positioning campaigns • Launched automotive heritage brands and technologies to the US collector community• Directed social media campaigns including creative development, editorial calendar finalization and on-the-ground production management of photo/video crews• Activated PR strategy using and creating lifestyle events, performance driving academies, dealer grand openings, press conferences and road rally experiences• Integrated PR activity with internal marketing teams and external partners to leverage awareness and create cost savings• Supported motorsports communications and youth driving events• Championed implementation of marcomms technologies within internal and client teams including social media, gaming and augmented reality

- Specialized in integrated marketing: Served advertising, corporate communications, media relations, regional sales office and retailer training client groups - Crafted advertising strategies which have increased sales and media relations programs which have resulted in nationwide coverage- Managed marketing and advertising plans from situation analysis and creative brief development to tactical execution and measurement- Participated in high-level launch communications meetings in order to achieve one-voice communications and identify cost savings for several different client groups - Produced successful, innovative projects including advertising platform retail communications and direct mail campaigns- Served as on-site representative for account staff- Produced various editorial projects including customized executive communications and retailer newsletters- Performed in the fast-paced conditions common in professional sports and emerging-media relations

- Participated in rounds of quantitative and qualitative exploratory research to identify unmet consumer needs; Proposed new product concepts based on findings and brand fit; Modified product as needed- Supported advertising and PR initiatives with creative concept development, image recommendations, copy editing and fact checking of various assets (TV, print, and web)- Managed competitiveness and profitability of current/future product via performance, quality, production volume and pricing strategies- Published the main corporate specification book for several product lines

- Managed production of several component assembly lines- Ensured product quality and delivery

- Supported editorial, photography and vehicle fleet management staff

- Assisted with quantitative and qualitative performance and design research events; Planned logistics, composed questionnaires, compiled data, wrote results reports and presented findings- Planned executive meetings where research data was presented and production decisions were made

- Drove prototype vehicle 300 miles per day to report on build quality, performance, fit and finish in real world conditions - Worked with launch engineers regarding noise, vibration and harshness (NVH) issues found with the launch fleet - Gained skills in effectively communicating engineering problems with others and identifying quality issues

- Managed parts procurement and prototype vehicle buildup- Used computer aided design programs and test procedures to document achievement of performance targets